At a Glance
- Tasks: Lead and scale paid social strategies, focusing on Meta for customer acquisition.
- Company: Join Eucalyptus, a fast-growing digital healthcare platform transforming long-term care.
- Benefits: Enjoy ownership of projects, career acceleration, and meaningful impact on patient outcomes.
- Other info: Be part of a mission-driven team redefining preventive healthcare globally.
- Why this job: Make a real difference in healthcare while driving growth in a dynamic environment.
- Qualifications: 4+ years in performance marketing with expertise in Meta Ads Manager.
The predicted salary is between 50000 - 70000 £ per year.
About Eucalyptus
We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long‑term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world’s largest weight‑management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician‑led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
Our Growth Story:
- 130% YoY revenue growth and a 90% reduction in cash burn - culminating in our $1.15bn acquisition by Hims & Hers in 2026, giving us the platform to take long‑term care global
- Supported over 350k patients living with obesity across our 5 markets
- Received selective NICE endorsement to provide services to the NHS
- Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.
About the role
We’re looking for a Paid Social Lead to own and scale paid acquisition in the UK market, with a primary focus on Meta with the view of scaling wider social channels. This is a high‑impact, hands‑on growth role where you’ll lead strategy, creative testing, optimisation, and performance analysis to drive significant customer acquisition and revenue growth. You’ll think end-to-end — supporting with creative ideation through to campaign execution, strategy and optimisation, while building a best‑in‑class Meta growth engine in a fast‑moving digital healthcare environment.
What you’ll do
- Own the paid growth strategy for the UK market with a strong focus on Meta advertising
- Manage and optimise 7 figure monthly media budgets
- Partner closely with creative teams to develop, test, and scale high‑performing Meta ad creatives tailored to UK audiences
- Lead ongoing experimentation across creative, audience segmentation, bidding strategies, placements, and landing pages
- Drive a strong creative‑first testing culture, using performance insights to rapidly iterate and improve results
- Stay ahead of Meta platform developments, including algorithm updates, new ad formats, healthcare advertising policies, and beta opportunities
- Analyse campaign and funnel performance using attribution, analytics, and BI tools, translating data into actionable growth opportunities
- Work cross‑functionally with product, CRO, engineering, brand, and lifecycle marketing teams to improve acquisition efficiency and customer value
- Monitor competitor activity and emerging trends within the UK digital health and consumer subscription space
About you
- 4+ years of hands‑on performance marketing experience, with deep expertise in Meta Ads Manager
- Proven experience managing and scaling large paid social budgets with clear commercial accountability
- Strong understanding of creative‑led performance marketing, testing methodologies, and full‑funnel optimisation
- Experience building and scaling campaigns focused on customer acquisition, ROI, LTV, and retention
- Comfortable analysing data, identifying insights, and making fast, commercially driven decisions
- Experience in D2C, consumer, subscription, or digital health businesses is highly desirable
- Familiar with UK consumer behaviour and performance marketing best practices within the UK market
- Comfortable operating in a high‑growth, fast‑paced environment with a strong bias toward action
- Excellent communication and stakeholder management skills
Why join Eucalyptus?
Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence‑based care. Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we’re redefining preventive healthcare across multiple markets.
What makes joining Eucalyptus unique:
- High‑growth opportunity – We’re scaling rapidly across new markets, conditions, and demographics
- Meaningful impact – Your work will directly influence patient outcomes and business growth
- Ownership and autonomy – You’ll have the freedom to test bold ideas and shape the Meta growth strategy
- Career acceleration – Work alongside high‑performing teams in an ambitious, fast‑moving environment
- Mission‑driven work – Help build one of the world’s leading digital healthcare companies focused on preventive care and long‑term health outcomes
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI‑assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.
Paid Social Lead employer: Dormont Manufacturing Co
Eucalyptus is an exceptional employer, offering a dynamic and fast-paced work environment where your contributions directly impact patient outcomes and business growth. With a strong focus on career acceleration and the freedom to innovate, you'll be part of a mission-driven team dedicated to redefining preventive healthcare. Join us in our high-growth journey and enjoy the unique opportunity to shape the future of digital health while working alongside talented professionals in a supportive culture that values diverse perspectives.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
