Paid Media Specialist

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning.

Join Wiley’s growing global marketing team as a Paid Media Specialist, where you’ll own the end-to-end management of multi‑channel paid campaigns. This hands‑on role is perfect for a results‑driven marketer with 2+ years of experience who thrives on optimizing performance and delivering measurable ROI.

What You’ll Do

• Campaign Ownership & Optimization
  • Build, launch, and optimize PPC campaigns across essential platforms: Google Ads, Microsoft Ads, Meta and LinkedIn.
  • Manage and optimize budgets across multiple campaigns to maximize ROI and achieve CPA targets.
  • Drive continuous improvement through A/B testing of ad creative, audiences, bidding strategies, and landing pages.
  • Monitor performance daily to identify optimization opportunities and scale winning strategies.
• Strategic Execution
  • Create tailored targeting strategies for multi‑product, multi‑country campaigns across search and social platforms, adapting to diverse markets and audience.
  • Balance portfolio performance across awareness, lead generation, and conversion objectives.
  • Collaborate with the Senior Paid Media Manager to align campaigns with broader marketing goals.
  • Translate industry trends into actionable campaign strategies.
• Analytics & Reporting
  • Analyse campaign performance using GA4, Adobe Analytics and platform‑specific analytics tools.
  • Deliver regular performance reports highlighting key metrics (CTR, CPC, CPA, CVR, ROAS).
  • Provide actionable post‑campaign insights to inform future strategy.
  • Present findings and recommendations to stakeholders.

What You Bring

• Must‑Have Experience
  • 2+ years hands‑on experience managing paid campaigns across both:
  • Paid Search: Google Ads and/or Microsoft Advertising.
  • Paid Social: Meta Ads Manager and LinkedIn Campaign Manager.
  • Proven track record of budget management and optimization at scale.
  • Proven analytical expertise using analytics platforms and Excel for performance reporting, data analysis, and campaign insights.
  • Campaign optimization expertise: A/B testing, bid management, audience targeting, and creative optimization.
• Technical Skills
  • Proficiency in Meta Ads Manager and LinkedIn Campaign Manager (essential).
  • Working knowledge of Google Ads and Microsoft Advertising (essential).
  • Experience with GA4 or similar analytics platforms and conversion tracking setup.
  • Power BI or similar reporting tools (bonus).
• Personal Attributes
  • Data‑driven mindset with strong attention to detail.
  • Excellent time management – ability to juggle multiple campaigns and deadlines.
  • Strong communication skills for stakeholder reporting.
  • Passionate about staying current with platform updates and industry trends.
  • Self‑motivated with the ability to work independently while collaborating with teams.

What We Offer

• Join a high‑performing Digital Marketing team, working directly with an experienced Senior Paid Media Manager who’ll provide strategic guidance and mentorship.
• Exposure to diverse B2C campaigns across multiple Wiley services and brands.
• Professional development and mentorship to fill any knowledge gaps.
• Be part of shaping Wiley’s paid media strategy and approach.

Ready to Make an Impact? If you’re a performance marketer who gets excited about optimizing campaigns, manages budgets effectively, thrives as a team player, and drives measurable results across search and social platforms, we want to hear from you.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual’s status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley’s good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non‑discriminatory factors, including but not limited to, geographic location, skills, and competencies.

Salary Range: 30,200 GBP to 41,267 GBP.