Merchandising Manager

Established in London in 1814, Purdey is world renowned for the finest craftsman-made side by side and over and under shotguns and double barrel and bolt action rifles, each one fully bespoke to their client’s specifications and needs. Purdey’s exclusive range of men and women’s shooting and country clothing and accessories reflects the same attention to detail.

Purdey is looking for an experienced and strategic Merchandising Manager, Omni-channel, to lead the business performance of all product categories across both Bricks & Mortar and E-commerce channels. This pivotal role demands a blend of strategic and financial planning, meticulous inventory management, in-depth product analysis, and comprehensive range planning. You will be instrumental in developing compelling and commercially viable collections, ultimately optimising sales and enhancing our brand’s market position.

HOW WILL YOU MAKE AN IMPACT?

• Strategic & Financial Merchandising: Develop and execute comprehensive merchandising strategies for all product categories across our Omni-channel landscape (Bricks & Mortar and E-commerce). Collaborate closely with Finance and the Sales Director on forecasting, budgeting, and financial planning for all product lines. Monitor and analyse all key performance indicators (KPIs) including sales, stock, traffic, conversion, and profit margin on a weekly, monthly, and seasonal basis. Provide strategic seasonal and monthly insights on product performance and market trends to inform decision-making. Align with all aspects of retail pricing and intake margin in collaboration with the Design and Product departments. Manage all markdown strategies to maximise sales and profitability across channels.
• Inventory Management: Lead the sales planning of all stock at a line level, ensuring optimal inventory levels across all channels. Develop and manage detailed sales plans by line and category for all product areas. Oversee in-season stock management, ensuring timely replenishment, allocation, and efficient stock flow across the Omni-channel. Conduct detailed size curve analysis to ensure all buys and stock allocations are perfectly aligned with customer demand. Set and manage the lifecycles of products from seasonal to continuous/carry-over. Run end-of-season events to optimize stock clearance.
• Product & Market Analysis: Conduct in-depth analysis of product performance, combining quantitative data with qualitative insights to understand customer preferences and market response. Maintain a high level of awareness of category and line performance across the entire business. Monitor competitor activity and broader market trends, providing actionable insights and suggesting product developments to the design team. Identify opportunities for product development and assortment optimization to enhance the overall offering. Develop strategic range plans, including pricing and option counts, in close collaboration with Design and Production.
• Reporting & Administration: Responsible for pulling all necessary data and preparing comprehensive reports for weekly trade meetings, highlighting key insights and actionable recommendations. Perform essential administrative duties related to merchandising operations, including data entry and system updates to maintain accurate information.

HOW WILL YOU EXPERIENCE SUCCESS?

• You possess significant experience in Omni-channel merchandising, demonstrating a strong understanding of both retail and e-commerce dynamics.
• You have strong analytical and financial acumen, with the ability to interpret complex data and translate it into actionable strategies.
• You exhibit excellent planning and forecasting abilities, coupled with meticulous attention to detail.
• You have a genuine passion for product, market trends, and delivering an exceptional client experience.
• You are able to work autonomously and drive initiatives from strategic conception to successful execution.
• You are highly organised with strong administrative capabilities, ensuring smooth operations.
• You have the ability to influence creatively while maintaining a strong commercial acumen.
• You possess excellent communication, negotiation, and cross-functional partnership skills.

YOUR JOURNEY WITH US: We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals: Initial screening call with Richemont Talent Team, 1st Interview with Line Manager - Sales Director, 2nd Interview with HR Director, Final with a member of Senior Management Team.