At a Glance
- Tasks: Lead innovative marketing strategies to drive user engagement and market growth.
- Company: Join Betway, a dynamic leader in the online gaming industry.
- Benefits: Enjoy competitive pay, health perks, and opportunities for rapid career growth.
- Other info: Collaborative culture with a focus on personal development and impactful work.
- Why this job: Be part of an exciting journey in a fast-paced, creative environment.
- Qualifications: Experience in digital marketing and strong communication skills are essential.
The predicted salary is between 50000 - 65000 £ per year.
On average it takes 5 minutes to apply for this role. Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!
Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by.
Who we are
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.
Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.
Why we need you
We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.
As our Marketing Manager for Ireland, you will play a pivotal role in developing and executing marketing strategies that drive user acquisition, engagement and retention. The successful candidate will work both with local and central teams ensuring the alignment with business objectives and delivering measurable results. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.
What you’ll do
- Define and lead the local marketing strategy to deliver commercial targets and market growth.
- Own and manage annual and monthly marketing budgets, including forecasting, allocation, and cost control.
- Develop and execute integrated multi‑channel marketing strategies to drive acquisition, retention, and overall market performance.
- Track, analyse, and report on campaign and channel performance, providing insights and optimisations.
- Maintain and improve marketing reporting frameworks to assess effectiveness and KPIs.
- Monitor market conditions, regulations, consumer behaviour, and competitor activity to inform strategy and identify opportunities.
- Oversee and optimise all marketing channels to ensure best practice and maximise ROI.
- Drive key processes such as conversion optimisation, product enhancements, and market‑specific marketing offers.
- Collaborate closely with product, commercial, brand, legal, operations, and central marketing teams to ensure strategic alignment.
- Build and manage relationships with new and existing affiliate partners to support market growth.
- Coordinate delivery of brand activity, ensuring development and execution across TV, radio, and press.
- Support senior leadership on budget oversight, ROI requirements, and operational decision‑making.
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
What you’ll bring
You’re someone who brings:
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas.
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals.
- Strong organisational skills and the ability to manage multiple projects without dropping the ball.
- Exceptional attention to detail and a commitment to high‑quality work.
- Adaptability – you stay sharp, productive and positive in fast‑moving environments.
- Proven digital marketing experience, with a solid understanding of key online channels (Paid Search, Paid Social, Mobile Marketing, Display).
- Strong reporting experience and the ability to interpret data, extract insights, and use analytics to inform decision‑making.
- Awareness of Ireland’s betting, marketing, and advertising regulations, and the ability to operate within a compliant framework.
Desirable skills you’ve got up your sleeve
It would be great if you also have some of the following skills:
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
- Previous experience in the online sports betting or casino industry, with a strong understanding of player behaviour and industry regulations.
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
- Experience in developing and executing customer acquisition strategies.
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are:
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
What you’ll get back
We invest in your growth and wellbeing, so you can bring your best:
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
- Vitality Healthcare
- Unum Dental
- Life Assurance & Income Protection
- Tusker car scheme
- Cycle to Work
- Retail discounts
Ready to feel superclass? At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one. Game on!
Should you not hear from us within 2 weeks, please assume your application has not been successful.
Marketing Manager - Ireland employer: Dormont Manufacturing Co
At Betway, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and innovation are celebrated. As a Marketing Manager in Ireland, you'll benefit from our commitment to employee growth through tailored learning and development programmes, alongside a supportive environment that values your contributions. With competitive benefits including healthcare, life assurance, and a focus on work-life balance, joining the Betway family means embarking on a rewarding career journey in the dynamic online gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Ireland
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Ireland
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
