At a Glance
- Tasks: Lead global marketing initiatives and turn customer insights into impactful strategies.
- Company: Join Convatec, a pioneering medical solutions company dedicated to improving lives.
- Benefits: Enjoy a competitive salary, bonuses, exceptional benefits, and training opportunities.
- Other info: Collaborative culture with hybrid work options and excellent career growth potential.
- Why this job: Make a real impact in healthcare by driving data-driven marketing strategies.
- Qualifications: 7+ years in marketing effectiveness or customer experience, preferably in healthcare.
The predicted salary is between 60000 - 80000 £ per year.
About Convatec: Pioneering trusted medical solutions to improve the lives we touch. Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2024 were over $2 billion.
As Marketing Data & Effectiveness Manager, you will play a pivotal role in putting customer insight and data-driven decision-making at the heart of our marketing strategy. You will lead our global Voice of Customer (VoC) programme while enabling more effective, personalised, and measurable marketing campaigns across business units and markets. This is a global, high impact role requiring strong analytical thinking, storytelling, and cross-functional collaboration.
ABOUT THE ROLE
- VoC Programme: Design a streamlined VoC programme which regularly captures customer feedback in a consistent way across country and business unit, following our Data, Insights, Action approach. Seamlessly execute surveys which gather insightful feedback from a robust and unbiased sample of customers. Build text analytics models (using AI where possible) to understand customer sentiment, classify feedback and unearth key pain points and drivers. Share the results in a timely way at all appropriate levels of the business. Ensure all customer feedback is acted in a timely manner at the right organisational levels, implementing feedback loops and designing and collecting action trackers. Communicate programme updates and scores to the organisation, to ensure the VoC programme is fully embedded in the business.
- Marketing campaigns: Define the data fundamentals needed within Convatec to deliver personalised communication & build a roadmap with each BU to close any data gaps. Working closely with the Marketing Performance Manager: Monitor current campaign performance and provide guidance on how to improve performance as well as sharing areas of best practice. Build insightful case studies which merge the latest external best practice with current Convatec performance. Partner with SFE colleagues to build a ‘marketing segmentation’ approach for HCPs which allows us to differentiate our campaigns that are aligned with our sales segmentation and then implement them in our key markets.
- Technology to allow marketing personalisation: Evaluate the capabilities of the Dynamics Customer Insights and Data platform and work with each Business Unit to understand the value key use cases. Ultimately determining whether to enable the module. Partner with IT on a project plan (including obtaining relevant funding) to enable the module & determine the data sources.
ABOUT YOU
- You are a data-driven marketing professional who enjoys turning customer insight into real business impact. You are comfortable leading global initiatives and influencing a broad range of stakeholders.
- 7+ years’ experience in Customer Experience, Voice of Customer, or Marketing Effectiveness roles, ideally in healthcare, MedTech, pharma, or B2B.
- Proven experience running global VoC programmes, from survey design to insight activation.
- Strong capability in text analytics, sentiment analysis, and AI-enabled insight generation.
- Solid expertise in customer segmentation, journeys, and personalised omnichannel marketing.
- Hands-on experience measuring and optimising campaign performance.
- Advanced analytical skills and confidence working with complex, multi-source data.
- Familiarity with CRM, CDPs, and marketing technology ecosystems.
- Excellent communication and storytelling skills, able to influence senior stakeholders.
- A collaborative, curious, and proactive mindset, with the confidence to lead at pace in a global matrix.
WHAT YOU'LL GET:
- Collaborative & supportive culture.
- Hybrid role with competitive salary & bonus.
- Exceptional benefits.
- Training & development.
READY TO JOIN US?
At Convatec, we’re pioneering trusted medical solutions to improve the lives we touch. If you’re ready to make a real impact, apply today and help us bring our Forever Caring promise to life.
Marketing Data & Effectiveness Manager employer: Dormont Manufacturing Co
At Convatec, we pride ourselves on being an excellent employer, offering a collaborative and supportive culture that empowers our employees to make a real impact in the healthcare sector. With a hybrid work model, competitive salaries, exceptional benefits, and ample training and development opportunities, we are committed to fostering growth and innovation among our team members. Join us in our mission to improve lives through pioneering medical solutions and experience the fulfilment of working for a company that truly cares.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Data & Effectiveness Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare and marketing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings at Convatec!
✨Tip Number 2
Prepare for those interviews! Research Convatec’s VoC programme and think about how your experience aligns with their goals. Be ready to share specific examples of how you’ve used data to drive marketing effectiveness in the past.
✨Tip Number 3
Show off your analytical skills! Bring along some case studies or examples of your work that highlight your ability to turn customer insights into actionable strategies. This will demonstrate your fit for the Marketing Data & Effectiveness Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Convatec team and making a difference in the lives we touch.
We think you need these skills to ace Marketing Data & Effectiveness Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in customer insight and data-driven marketing. We want to see how your skills align with the role of Marketing Data & Effectiveness Manager, so don’t hold back!
Showcase Your Analytical Skills:Since this role is all about data, be sure to include examples of your analytical thinking and any relevant projects you've led. We love a good story, so share how your insights have made a real impact in previous roles.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your Data
As a Marketing Data & Effectiveness Manager, you'll need to demonstrate your analytical skills. Brush up on the latest trends in data analytics and be ready to discuss how you've used data to drive marketing decisions in the past. Bring examples of successful campaigns where data played a key role.
✨Master the VoC Programme
Familiarise yourself with Voice of Customer (VoC) methodologies. Be prepared to explain how you would design and implement a VoC programme at Convatec. Think about how you can ensure customer feedback is not only collected but also acted upon effectively.
✨Showcase Your Storytelling Skills
Convatec values strong communication and storytelling abilities. Prepare to share how you've turned complex data into compelling narratives that influenced stakeholders. Practice articulating your insights clearly and confidently, as this will be crucial in your role.
✨Collaborate and Connect
This role requires cross-functional collaboration. Think of examples where you've successfully worked with different teams to achieve a common goal. Be ready to discuss how you build relationships and influence others, especially in a global context.
