Marketing Coordinator

Music is Universal. It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognize the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation. We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles.

If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.

The A Side: A Day in The Life

Working under the UK Senior Marketing Manager, the Marketing Coordinator is responsible for supporting the release of Spinefarm Music Group artist projects, and assisting the Senior Marketing Manager in completion of projects and initiatives. You will assist in the creative marketing of the projects that you are assigned from inception to release in full and help to manage the development of each artist and their releases along with your other marketing colleagues both in the UK and in other main Spinefarm offices in the US and Germany. This role will cover a roster of mainly rock, metal, punk and country UK and international artists but given the diverse roster of Spinefarm Music Group, you will be expected to take on and/or oversee projects from a broad range of musical genres. You will report to the UK Marketing Director and also work closely with the Head of A&R for the UK as well as the VP International Marketing.

The B Side: Skills & Experience

• Be Organised
• Complete any administrative work assigned by the Senior Marketing Manager, including timelines, updating budgets to include new marketing spends, sales information and hype sheets.
• Liaise with artist management and the internal sales to arrange artist buys for tour stock orders for live dates, ensuring all stock is ordered in a timely manner for shows and where possible, barcode scanners are supplied so that sales can be UK chart eligible.
• Liaise with local concert promoters on tickets buys for all projects, ensuring appropriate quantities are purchased and amounts held per the marketing and PR team’s instructions.
• Liaise with the team to track, organise regular campaign planning meetings for active projects, including preparing the meeting agenda with points from the Marketing Director and distributing to parties as needed.
• Work with the Spinefarm team to ensure that promotional and marketing opportunities are maximized for all the artists, by keeping abreast of all new developments both inside and outside the industry that could help us to maximise sales.
• Be Analytical
• Prepare and send regular project updates on all active projects, highlighting key performance stats and milestones.
• Closely monitor project performance on DSP’s and social platforms using PiAS’s suite of data tools and working closely with the Data Analyst and Sales & Streaming team and work with the team on re-pitching any projects with significant upward momentum.
• Where relevant, commission the UK Insight Team for artist audience insight and liaise closely with PiAS’s Data Analyst on streaming and audience data insights.
• Be Collaborative
• Provide support for the Senior Marketing Manager in all requested initiatives and at live events.
• Liaise with the Promo team (either internal or external) on all UK artist promo runs including radio sessions, TV performances, press interviews, and compile comprehensive updates for the label team.
• Liaise with the International Marketing team to keep them up to date on the progress of all UK projects.
• Liaise with the digital marketing team and artist management on creative ideas for the artist’s online and social media presence, influencer campaigns, D2C store, website and asset creation, ensuring Spinefarm digital campaigns always incorporate the latest innovations formats and platforms to connect artists with audiences and artist website and social media remain up-to-date and on message at all times.
• Update the Sales & Streaming team on all project developments and supplying them with the tools they need to best sell our products e.g. POS/exclusives/D2C bundles/artwork and accurate sales notes.
• Work closely with the Marketing Director to compile pitch assets for PiAS UK’s Synch Manager to ensure they are fully briefed on projects at the earliest possible stage.
• Help prepare briefs for the PiAS UK brand partnerships and content production team (Globe) on all projects and actively seek out brand partnership and content platform opportunities.
• Be Creative
• Working with our insights and data, help the Senior Marketing Manager develop creative marketing strategies and partner pitches for Spinefarm artists.
• Work with the Marketing Director to bring creative ideas to fruition, including but not limited to video commissioning, artwork commissioning, photo shoots, launch/listening event concepts, social media content and digital asset creation.
• Work with the Marketing Director to plan creative concepts for campaign advertising, where relevant briefing external media agencies and the internal digital media agency regarding delivery of ads and artwork for TV, outdoor, print and digital campaigns.
• Monitor relevant industry awards, ‘ones to watch’ and marketing programmes for opportunities for your artist projects, preparing compelling entries/pitches/one-sheets as required.
• Develop ideas for creative brand partnerships to support creative marketing ideas that you have developed.

Person Specification

Necessary

• Demonstrable experience in a marketing role within a record label or artist/label services company.
• In-depth understanding of the release and production process, for both digital and physical releases.
• Strong network of culturally relevant marketing and creative contacts.
• Excellent communication skills – written and verbal.
• Excellent organisation skills and attention to detail.
• Efficient and able to work independently to a high standard.
• Highly organised.
• The ability to learn quickly and use own initiative.
• Ability to remain calm when working under pressure and to deadlines.
• Flexible and able to prioritise a large workload.
• Hard working and enthusiastic team player.
• Self-motivated with the ability to deal with the routine tasks as well as the more challenging aspects of the role.
• Passion for UK and US rock, metal, punk and country rock music.
• Passion for contemporary culture and creative work relevant to Spinefarm’s roster e.g. artwork and packaging design, photography, music video, lighting design, event concepts.

Desirable

• Direct experience of digital marketing and social media strategy.
• Creative skills such as digital asset creation, editing, Photoshop, Powerpoint.
• An established contact network within the UK rock, metal and/or country music scene would be an advantage also.
• Flexibility to attend concerts and festivals as needed, beyond normal office hours.

Bonus Tracks: Your Benefits

• Group Personal Pension Scheme (between 3% and 9%).
• Private Medical Insurance.
• 25 paid days of annual leave.
• Interest Free Season Ticket Loan.
• Holiday Purchase scheme.
• Dental and Travel Insurance options.
• Cycle to Work Scheme.
• Salary Sacrifice Cars.
• Subsidised Gym Membership.
• Employee Discounts.

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder’s specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.