At a Glance
- Tasks: Lead marketing strategies for dairy products and drive category growth.
- Company: Join Ingredion, a global leader in transforming natural ingredients.
- Benefits: Competitive salary, generous vacation, flexible work, and wellness support.
- Other info: Collaborative culture with excellent career growth opportunities.
- Why this job: Make a real impact in a dynamic environment with innovative projects.
- Qualifications: Bachelor’s degree in Marketing or related field; experience in food marketing preferred.
The predicted salary is between 60000 - 80000 £ per year.
Company Background: Join Ingredion, where innovation impacts lives worldwide! Without even realizing it, you’ve experienced our work in your favourite chocolate, your pet’s food, the paper you write on, and your everyday snacks. As a global powerhouse across more than 60 industries, we harness the potential of natural ingredients to transform lives. Whether you’re just starting your career or bringing years of experience, there’s a place for you here to make a real difference. Be part of our team that values a wide range of perspectives and is committed to shaping a better world with every product we create.
Workplace type: Hybrid
The Category Marketing Manager leads the category portfolio in the region across product lines ensuring value propositions are clearly articulated and supported with compelling insights to support consultative selling across the Go-to-Market teams. Provides sales enablement resources required to effectively market the portfolio of category products, engage in customer meetings to promote solutions and facilitate the conversion of sales opportunities. The role acts as an integrating role between sales and technical service, providing the category inputs to the commercial plans and sales enablement assets needed to effectively sell the portfolio of category products.
This role also contributes to the development of the global category plan, including identification of customer problems to solve and innovation priorities for the focus category. The Category Marketing Manager translates the global strategy into an execution plan to deliver the category growth ambition and drive its implementation in the region.
What you will do:
- Global category plan
- Category Strategy: Represent their region and join a cross-functional team to develop the global category strategy (5+ yr horizon). Bring specific regional market trends, insights and unmet needs to shape the development of this global category plan. Contribute to the development of the regional technical roadmap for their category.
- Category Business Reporting: Ensure results are reported consistently across the business. Guide the development of the budget & strategic plan for their category. Conduct on a regular basis an analysis of the profitability of the category and identify actions to improve it.
- Customers & Growth
- Customer Engagements & Opportunity Conversion: Participate in customer meetings to build market knowledge, inform solution development and help convert sales opportunities leveraging key insights. Support sales prospecting process through the development of target customer lists; Track progress on engaging with “must win” customers.
- Market Intelligence: Market & competitor intelligence for the category. Identify share of wallet and headroom for growth by customer. Leverage inputs to shape strategy & plans. Act as the Marketing lead for major category customers and shape account plans.
- Regional category growth
- Lead a cross-functional team to drive the implementation of the category annual growth plan.
- Pipeline Development: Partner with Sales and technical service to drive opportunity pipeline growth for the category.
- Prospecting: Support sales prospecting process through the development of target customer lists; Tracks progress.
- Demand generation: Partner with the digital demand team to develop campaigns for the category.
- Sales enablement: work with the go to market enablement team to develop or adapt sales enablement tools to region-specific needs. Train regional team on product portfolio and category trends/insights.
- Innovation
- Generate an ongoing, consolidated view of regional priority customer problems to solve. Accountable for regional business case development for innovation projects. Co-ordinates execution of new product launches within Develop strong value propositions for the launches backed by powerful concepts and consumer insights.
What you will bring:
- Mandatory requirements:
- Bachelor’s Degree in Business, Marketing, Food Science/Technology or another related field.
- Solid experience in Marketing preferably in a food and beverage company – either B2C or B2B.
- B2B ingredients experience.
- Proven expertise in strategic marketing planning and implementation including product launches.
- Business acumen to conduct financial category analysis and develop growth plans.
- Strong Marketing Acumen with a desire to further develop the knowledge, understanding and competency in marketing within the organization.
- Ability to translate strategies into tactics which win business.
- Value proposition development & value pricing.
- Storyteller who can build insight-led concepts and presentations relevant to the go to market team and customer’s brands.
- Development of sales tools and supporting tactics.
- Experience in an international environment.
- English fluency, both written and spoken.
- Desirable requirements:
- Postgraduate Diploma in Marketing (Chartered Institute of Marketing) or equivalent.
- Knowledge of the focus category.
- Ingredient knowledge – both of texturizing and nutritional ingredients.
- Working knowledge of SFDC.
Who you are:
- Share knowledge and expertise to support country, regional, and broader business objectives.
- Bring strong project management capabilities and keep initiatives moving forward.
- Communicate ideas clearly through confident and engaging presentations.
- Flexible, responsive, and comfortable taking initiative independently.
- Collaborate effectively with others while owning your work and outcomes.
- Have strong interpersonal skills and communicate clearly with diverse stakeholders.
Why Join Ingredion?
Discover why Ingredion is the ideal place to advance your career with our exceptional rewards and benefits package designed to help you thrive. Create the future with us and enjoy:
- Total Rewards Package – Competitive salary and performance-based pay recognizing your contributions to our success.
- Comprehensive Benefits & Wellness Support – Health, long-term savings, and resources for your physical, mental, and emotional well-being.
- Generous Vacation Policy – Take advantage of 33 vacation days each year (bank holidays included), and benefit of the holiday purchase scheme.
- Flexible Work Arrangements – We value flexibility to support you both professionally and personally.
- Career Growth – Learning, training, and development opportunities.
- Employee Recognition Program – A culture of real-time appreciation, with personalized recognition rewards globally.
- Employee Referral Program – Refer top talent and earn a bonus if they’re hired.
- Company Pension Plan – Secure your future with financial support for retirement.
- Company Events – Join in on our Christmas party, family day, or Sustainability day for fun and connection.
Ingredion uses AI-enabled tools to support parts of the recruitment process, including resume screening and interview scheduling. These tools help match candidate skills to job requirements and streamline communication. All AI-assisted decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws. By applying, you acknowledge that AI may be used to support your application journey.
Relocation Available: No
Category Marketing Manager, Dairy in Manchester employer: Dormont Manufacturing Co
At Ingredion, we pride ourselves on being an exceptional employer that fosters innovation and collaboration in a hybrid work environment. Our comprehensive benefits package, including 33 vacation days and a strong focus on employee wellness, ensures that you can thrive both personally and professionally. With ample opportunities for career growth and a culture that values diverse perspectives, joining our team as a Category Marketing Manager in the Dairy sector means making a meaningful impact while enjoying a supportive and engaging workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Category Marketing Manager, Dairy in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Category Marketing Manager, Dairy in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
