At a Glance
- Tasks: Drive marketing strategies and campaigns for innovative heart failure technologies.
- Company: Join Abbott, a leader in transforming patient outcomes with cutting-edge cardiovascular tech.
- Benefits: Competitive salary, bonus potential, private healthcare, and flexible benefits.
- Other info: Dynamic role with opportunities for travel and professional growth.
- Why this job: Make a real impact in healthcare while developing your marketing skills.
- Qualifications: Degree in Marketing or equivalent experience; knowledge of medical devices preferred.
Join Abbott’s innovative Heart Failure (HF) business, where we are committed to transforming patient outcomes through cutting‑edge cardiovascular technologies. We are seeking a passionate and driven Marketing Manager to support the growth, adoption, and clinical excellence of our Heart Failure portfolio and especially the CardioMEMS expansion. This is a brand new role in our Heart Failure division who will cover the region of UK and Ireland, based in Abbott House, Maidenhead, Berkshire. The role would require national travelling up to 25%.
What you’ll do:
- Develop and deliver short-, medium-, and long-term marketing strategies for CardioMEMS across UKI, aligned to commercial and financial goals.
- Plan and execute integrated multi-channel campaigns (digital, email, events, webinars, paid media) to drive awareness and adoption.
- Create compelling content and sales enablement materials, ensuring consistent messaging and strong brand positioning.
- Partner with sales, market access, and regional teams to ensure aligned execution and maximise market impact.
- Analyse market trends, campaign performance, and competitor activity to identify opportunities and optimise strategy.
- Build and manage relationships with KOLs, scientific associations, and key stakeholders across UKI.
- Coordinate events, conferences, and webinars end-to-end, ensuring seamless delivery and strong engagement.
- Manage external agencies and internal stakeholders to deliver campaigns on time and within budget.
- Lead, coach, and inspire high-performing marketing and field teams, driving accountability and results.
- Support forecasting, budgeting (LBE/Outlook), and ensure compliance with company policies and quality standards.
What you’ll need:
- Bachelor in Marketing or equivalent through experience.
- Medical or scientific training in the biomedical field.
- Knowledge of the medical devices market.
- Previous experience in the field of Heart Failure, Cardiac Surgery or Perfusion, on technical, clinical and/or marketing functions.
- Strong copywriting and content creation abilities.
- Solid understanding of social media, email marketing.
- Ability to interpret data and translate insights into actions.
- Excellent communication and stakeholder‑management skills.
- Strong organisational skills with attention to detail.
- Confident in managing webinars and supporting event logistics.
- Proven track record of delivering multi‑channel campaigns.
- Experience with webinars, virtual events or hybrid event formats.
- Experience working with analytics tools (e.g., GA, social insights).
- Experience collaborating with agencies or freelancers.
- Creative thinker with an analytical mindset.
- Proactive, self‑driven and results‑oriented.
- Strong communicator with excellent interpersonal skills.
- Calm and organised during live events and webinars.
- Adaptable and able to thrive in a fast‑paced environment.
At Abbott, we are committed to your ongoing development and progression and we will ensure you receive the very best training and support to enable your success. As you’d expect from a global healthcare company, we offer a phenomenal range of benefits to support you and your family. These include competitive salaries and bonus potential, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
Marketing Manager UK & Ireland - Heart Failure in Maidenhead employer: Dormont Manufacturing Co
Abbott is an exceptional employer, dedicated to fostering a culture of innovation and collaboration within the Heart Failure division. Based in Maidenhead, Berkshire, employees benefit from a supportive work environment that prioritises professional development and offers a comprehensive range of benefits, including competitive salaries, private healthcare, and a flexible benefits scheme. With opportunities for national travel and engagement with key stakeholders, this role promises a rewarding career path in a leading global healthcare company.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager UK & Ireland - Heart Failure in Maidenhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager UK & Ireland - Heart Failure in Maidenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
