Customer Marketing Manager in Loughborough

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. is central to our success and how we give our customers the freedom to do more of what’s important to them.

What does Access offer you? We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.

About you: You care about customers and the value they get from the products they use. You enjoy turning insight and data into clear, helpful marketing that supports growth and keeps customers engaged. You think commercially, but you keep things simple and practical. You’re comfortable working across Sales, Customer Success and Product, and you know how to translate what you hear into marketing that moves customers forward. At Access, we’ll give you the space to shape customer marketing in a meaningful way and see the impact of your work across the business.

Day-to-day, you will:

• Design and run customer lifecycle programmes that support onboarding, adoption, renewal and expansion, using customer behaviour and usage data to guide your approach.
• Build and manage upsell and cross-sell campaigns that help existing customers get more value from Access ERP Core and related products.
• Work closely with Sales and Customer Success to support renewals, spot growth opportunities and help turn customer interest into qualified sales conversations.
• Review campaign performance and customer engagement data to improve messaging, timing and channels over time.

Your skills and experiences might also include:

• Experience in customer marketing or lifecycle marketing within a business-to-business software or software as a service environment.
• Hands-on experience with marketing automation tools, such as Marketo, to build automated journeys and triggered campaigns.
• Confidence using customer data, product usage signals and customer relationship management systems to segment audiences and prioritise activity.
• A collaborative approach and the ability to explain marketing impact clearly to Sales, Customer Success and other stakeholders.

What are we all about? The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what’s important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it.

At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for. We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you? Let’s make a difference together.