At a Glance
- Tasks: Lead consumer marketing strategy across EMEA, driving brand engagement and growth.
- Company: Join a leading global brand with a commitment to innovation and inclusivity.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional development.
- Other info: Be part of an executive team driving impactful brand strategies.
- Why this job: Shape the future of marketing in a dynamic, data-driven environment.
- Qualifications: 15+ years in consumer marketing with strong leadership and analytical skills.
The predicted salary is between 50000 - 70000 £ per year.
Location: London, UK
Reports To: President, EMEA & CMO
Department: Consumer Marketing
Who You Are
You are a strategic, customer centric senior marketing leader with deep expertise across performance marketing, CRM & retention, clienteling, brand marketing, public relations, social & influencer marketing, responsible for shaping and steering the customer experience and company’s brand presence, reputation, and client experience across all marketing and communications touchpoints in EMEA. This leader unifies the vision of all areas of marketing to drive holistic audience engagement, measurable growth, and long-term client value aligned with the broader Global Marketing strategy.
The VP, Consumer Marketing sets the vision for how the brand shows up in EMEA—emotionally, visually, and experientially—while ensuring every interaction is data‑driven, personalized, and aligned to commercial priorities. Bringing together creative storytelling and analytical rigor, this role oversees teams that build brand equity, deepen customer loyalty, and optimize acquisition and retention through integrated campaigns, lifecycle marketing, and always-on performance channels.
As a key member of the executive leadership team, this role partners cross-functionally across product and business channels to strengthen reputation, fuel demand, and unlock scalable, repeatable growth across all EMEA markets.
What You’ll Do
- Strategy & Leadership
- Lead the end‑to‑end consumer marketing strategy for EMEA, ensuring consistent brand experience across all channels and touchpoints aligned with the broader Global Marketing strategy.
- Lead a multi‑disciplinary regional marketing team.
- Partner cross‑functionally to drive growth and brand equity.
- Full Budget Ownership
- Own the complete EMEA marketing budget, shifting throughout the marketing funnel based on the needs of the business.
- Establish investment frameworks and optimize ROI.
- Partner with Finance on forecasting and accountability.
- Performance & Growth Marketing
- Lead acquisition, conversion, and retention across all channels.
- Drive traffic to all consumer touchpoints.
- Build social‑commerce funnels and creator‑led programs.
- Implement attribution, MMM/MTA, and experimentation frameworks.
- CRM, Loyalty & Retention
- Lead CRM/lifecycle strategies across all channels.
- Integrate clienteling tools and outreach platforms.
- Strengthen unified customer data and personalization.
- Brand Marketing
- Lead the development and execution of brand and seasonal campaigns aligned with the global brand strategy.
- Drive 360° omnichannel GTM execution.
- Integrate clienteling and social selling into all brand activations.
- Public Relations & Communications
- Drive brand reputation, visibility, and consumer sentiment.
- Foster key media relationships, ensuring consistent, high impact storytelling.
- Amplify all brand initiatives and key moments and activations.
- Consumer Insights, Analytics & Measurement
- Lead measurement, analytics, and insight generation.
- Expand KPI frameworks including clienteling + social selling.
- Drive a culture of Plan → Do → Learn → Scale.
- Agency & Partner Leadership
- Lead agencies partnerships.
- Drive platform and partnership innovation.
You’ll Need to Have
- 15+ years of progressive consumer marketing experience.
- 5+ years leading multi‑country EMEA teams.
- Experience owning multimillion‑dollar budgets.
- Deep fluency in marketing, clienteling, and social commerce.
- Strong analytical expertise.
VP Consumer Marketing EMEA in London employer: Dormont Manufacturing Co
As a leading player in the consumer marketing landscape, our company offers an exceptional work environment in London, where creativity meets data-driven strategy. We pride ourselves on fostering a collaborative culture that encourages professional growth and innovation, providing employees with access to extensive resources and opportunities for advancement. Join us to shape impactful marketing strategies across EMEA while enjoying a diverse and inclusive workplace that values every voice.
