At a Glance
- Tasks: Manage DailyMailUK and ThisIsMoney's Instagram and TikTok accounts, creating engaging content daily.
- Company: Join a dynamic media company with a focus on innovative social media strategies.
- Benefits: Enjoy 25 days holiday, pension plan, discounts, and access to an onsite gym.
- Other info: Diversity and inclusion are key; we welcome all qualified candidates.
- Why this job: Be at the forefront of social media trends and make your mark in a fast-paced environment.
- Qualifications: Experience in growing social media accounts and understanding viral content is essential.
The predicted salary is between 35000 - 45000 £ per year.
We’re looking to hire an experienced Social Media Manager to run our DailyMailUK and ThisIsMoney Instagram and TikTok accounts day-to-day, turning news and money stories into high‑performing social content. This is a hands‑on role focused on posting, packaging and scaling content. We want someone who understands what works on social media, has grown accounts before, and can consistently deliver reach, engagement and followers.
Main Responsibilities
- Run daily output
- Publish across Instagram and TikTok - Reels, TikToks, carousels and statics
- Package stories for social
- Turn news and money stories into scroll‑stopping posts with strong hooks and clear angles
- Drive growth
- Focus on followers, reach and engagement - and improve performance over time.
- Move fast
- React to breaking news, trends and viral moments.
- Optimise content
- Know what works on each format and platform - and adjust accordingly.
- Use data and report on performance
- Track analytics, report on performance and identify what’s working - then double down on it.
Person Specification
- Proven experience growing Instagram and/or TikTok accounts
- Strong understanding of viral content - hooks, formats, pacing
- Experience creating Reels, TikToks, carousels and static posts
- Understands platform algorithms and audience behaviour
- Comfortable analysing and reporting on performance data
- Fast, reactive and comfortable in a high‑output environment
- Journalism background not required
Package Description
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more…
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Social Media Manager in London employer: Dormont Manufacturing Co
As a Social Media Manager at our London office, you will thrive in a dynamic and innovative environment that champions creativity and growth. We offer an attractive benefits package that increases with your tenure, including generous holiday allowances, a pension plan, and access to wellness facilities, all while fostering a diverse and inclusive workplace culture. Join us to make a meaningful impact on our social media presence and enjoy ample opportunities for professional development in a fast-paced, engaging role.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in London
✨Tip Number 1
Get your social media game on point! Before applying, make sure your own Instagram and TikTok profiles are looking sharp. Show off your skills by posting engaging content that reflects your understanding of what works in the industry.
✨Tip Number 2
Network like a pro! Connect with other social media managers and industry professionals on platforms like LinkedIn. Join relevant groups and engage in discussions to get your name out there and learn from others' experiences.
✨Tip Number 3
Be ready to showcase your achievements! Prepare a portfolio or case studies highlighting how you've grown accounts in the past. Use data to back up your claims and demonstrate your ability to drive engagement and reach.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team. Don’t forget to tailor your application to highlight your experience with viral content and analytics!
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Show Off Your Social Skills:When you're applying for the Social Media Manager role, make sure to highlight your experience with Instagram and TikTok. Share specific examples of accounts you've grown and the strategies you used to boost engagement and reach.
Be Creative with Your Content:Since this role is all about turning news into scroll-stopping posts, don’t be shy! Include some creative ideas or concepts you’d bring to our DailyMailUK and ThisIsMoney accounts. We love fresh perspectives!
Data is Your Best Friend:We want to see that you can analyse performance data effectively. In your application, mention how you've tracked analytics in the past and what adjustments you made based on those insights to improve content performance.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you on board with our awesome team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your Platforms Inside Out
Before the interview, make sure you’re well-versed in Instagram and TikTok. Familiarise yourself with the latest trends, popular formats, and what makes content go viral. Bring examples of successful posts you've created or managed to showcase your understanding.
✨Showcase Your Analytical Skills
Be prepared to discuss how you track and analyse performance data. Have specific examples ready where you’ve used analytics to improve engagement or follower growth. This will demonstrate your ability to optimise content effectively.
✨Prepare for Rapid Response Scenarios
Since the role requires reacting quickly to breaking news and trends, think of instances where you had to pivot your strategy on the fly. Share these experiences to highlight your agility and creativity under pressure.
✨Bring Your Best Ideas
Come to the interview with a few fresh content ideas tailored for DailyMailUK and ThisIsMoney. This shows initiative and gives you a chance to demonstrate your understanding of the brand’s voice and audience. Don’t hold back!
