At a Glance
- Tasks: Manage and grow our Instagram and TikTok accounts with engaging content.
- Company: Join a dynamic team at DailyMailUK and ThisIsMoney.
- Benefits: Enjoy 25 days holiday, gym access, and discounts on shopping.
- Other info: Inclusive workplace culture with excellent career growth opportunities.
- Why this job: Be at the forefront of social media trends and make an impact.
- Qualifications: Experience in growing social media accounts and creating viral content.
The predicted salary is between 35000 - 45000 £ per year.
We’re looking to hire an experienced Social Media Manager to run our DailyMailUK and ThisIsMoney Instagram and TikTok accounts day-to-day, turning news and money stories into high‑performing social content. This is a hands‑on role focused on posting, packaging and scaling content. We want someone who understands what works on social media, has grown accounts before, and can consistently deliver reach, engagement and followers.
Main Responsibilities
- Run daily output
- Publish across Instagram and TikTok - Reels, TikToks, carousels and statics
- Package stories for social
- Turn news and money stories into scroll‑stopping posts with strong hooks and clear angles
- Drive growth
- Focus on followers, reach and engagement - and improve performance over time.
- Move fast
- React to breaking news, trends and viral moments.
- Optimise content
- Know what works on each format and platform - and adjust accordingly.
- Use data and report on performance
- Track analytics, report on performance and identify what’s working - then double down on it.
Person Specification
- Proven experience growing Instagram and/or TikTok accounts
- Strong understanding of viral content - hooks, formats, pacing
- Experience creating Reels, TikToks, carousels and static posts
- Understands platform algorithms and audience behaviour
- Comfortable analysing and reporting on performance data
- Fast, reactive and comfortable in a high‑output environment
- Journalism background not required
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more…
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Social Media Growth Lead: Instagram & TikTok in London employer: Dormont Manufacturing Co
Join a dynamic team at our London office, where creativity meets opportunity in the fast-paced world of social media. As a Social Media Growth Lead, you'll benefit from a supportive work culture that prioritises employee growth, offering 25 days of holiday that increases with tenure, a comprehensive benefits package, and access to an onsite gym and health services. We are committed to fostering diversity and inclusivity, making this an excellent place for passionate individuals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Growth Lead: Instagram & TikTok in London
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own Instagram and TikTok accounts are looking sharp. Show us you know how to create engaging content that resonates with followers.
✨Tip Number 2
Network like a pro! Connect with other social media enthusiasts and professionals in the industry. Attend events or join online groups where you can share ideas and learn from others. You never know who might have a lead on your dream job!
✨Tip Number 3
Be ready to showcase your skills! Prepare a portfolio of your best work, including examples of posts that drove engagement and growth. This will help us see your potential and how you can contribute to our team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team. Don’t miss out on this opportunity!
We think you need these skills to ace Social Media Growth Lead: Instagram & TikTok in London
Some tips for your application 🫡
Show Off Your Social Skills:When you're applying for the Social Media Growth Lead role, make sure to highlight your experience with Instagram and TikTok. Share specific examples of accounts you've grown and the strategies you used to boost engagement and followers.
Tailor Your Content:We want to see that you understand what makes content pop on social media. Customise your application to reflect your knowledge of viral trends and how you can turn news stories into engaging posts that grab attention.
Data is Key:Don’t forget to mention your experience with analytics! We love candidates who can track performance and use data to inform their strategies. Include any tools you’ve used to analyse social media metrics.
Apply Through Our Website:Make it easy for us to find your application by applying directly through our website. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your Platforms Inside Out
Before the interview, make sure you’re well-versed in Instagram and TikTok. Familiarise yourself with the latest trends, popular formats, and what makes content go viral. Bring examples of successful posts you've created or managed to showcase your understanding.
✨Showcase Your Analytical Skills
Be prepared to discuss how you track and analyse performance data. Have specific metrics ready that demonstrate your ability to grow accounts and improve engagement. This will show that you not only create content but also understand its impact.
✨Prepare for Rapid-Fire Questions
Given the fast-paced nature of social media, expect questions about how you would react to breaking news or trends. Think of scenarios where you had to quickly adapt your strategy and be ready to share those experiences.
✨Bring Your Creative A-Game
Think of innovative ideas for content that could work for DailyMailUK and ThisIsMoney. Prepare a few concepts or campaigns that align with their brand voice and audience. This will demonstrate your proactive approach and creativity.
