At a Glance
- Tasks: Lead global social strategies and inspire teams to drive client growth.
- Company: Join WPP, a leader in AI-driven media and marketing solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Collaborative culture with a focus on innovation and creativity.
- Why this job: Shape the future of social media and make a real impact on global brands.
- Qualifications: Experience in managing global social accounts and leading diverse teams.
The predicted salary is between 80000 - 100000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Job Specification: Partner, Global Social Lead
Reports to: Global Digital Lead
The Role
The Global Social Lead is a senior client and capability-focused role that sits at the intersection of our channels, content, and solutions functions within WPP. This role will have direct responsibility for evolving our clients’ social growth plans — spanning paid social, organic community, creator and influencer partnerships, social commerce, and the rapidly emerging landscape of AI-driven content and conversational social experiences — blending deep platform expertise with carefully articulated development plans that advance client maturity and deliver against growth objectives.
The role will be pivotal to thinking laterally across problems where social is both a media channel and a cultural signal layer that informs the wider marketing ecosystem.
The successful candidate will work horizontally across social platforms (Meta, TikTok, YouTube, LinkedIn, Snap, Pinterest, X, Reddit, emerging and local platforms) and vertically in integrating supporting capabilities from analytics, creative and content production, consumer and data strategy, and the broader worlds of commerce, influencer marketing, and community management. The role will partner with strategists, activation teams, and the wider agency and WPP functions to bring an integrated social view to our clients, aligning plans back into the overarching direction of the business.
You will be a senior member of the leadership team and expected to inspire, guide, and develop social knowledge across the business to fully leverage team skills whilst also setting the foundation of decisioning and strategy for our choices in social investment. As a member of the client management team, the role will actively contribute to developing long‑term strategy in line with other leadership leads.
The Ideal Candidate
As a leader, you will be responsible for inspiring and directing our clients in close partnership with the client lead. You will have a strong background in leading global social accounts and managing stakeholders at the most senior level, up to C-level where required. You will have a proven track record in managing, leading, inspiring, and integrating fast‑paced, dynamic social and content teams — both across the agency and within the client.
You will have worked with inter‑agency solutions and clients that operate across borders and who are looking to accelerate their social maturity across services, measurement, creative, and strategy. You will be expected to demonstrate social expertise covering paid social, organic community, creator and influencer marketing, social commerce, and the emerging field of AI‑generated content and conversational experiences. You should have a working knowledge of adjacent disciplines (search, programmatic, CRM, PR) from an integration point of view, and be able to inspire a team to build upon the strategic model you have developed. You will be expected to fluently engage on topics such as creator economy dynamics, platform‑native creative, first‑party data activation, attribution, brand safety, community management, and measurement models as they evolve within the social and marketing ecosystem.
The ideal candidate will have the passion to power client growth, the tenacity to push ideas, and the agility to manage adoption from global to local.
Role Responsibilities
- Leading clients through an advancing social agenda with a broad understanding of the whole media and cultural ecosystem
- Creating and developing a sophisticated and leading global social team operating model across paid, organic, creator, and commerce
- Integrating all WPP capabilities, solutions, and social disciplines linked to growth
- Leading growth for clients and crafting compelling narratives that connect client ambitions to practical social solutions and strategy
- Leading direct and indirect agency teams in global social growth plans across global, regional, and local markets
- Supporting performance and client growth through the WPP framework of thinking
- Driving the evolution of social strategy in response to creator economy shifts, platform algorithm changes, AI-generated content, and evolving consumer behaviours
- Implementing ways of working that enhance our practice — including results, decision‑making, team structures, and group initiative deployment
- Setting client and team KPIs, including social‑specific performance benchmarks and maturity roadmaps
Key Requirements
- Substantial and demonstrable success in managing and leading the global social agenda for major brands
- Deep expertise across paid social and organic community, with strong working knowledge of creator/influencer marketing, social commerce, and emerging AI‑driven content formats
- Track record of senior client management up to and including C‑level where required
- Proven success in stakeholder management and ability to build relationships with all agency leads
- Proven track record of managing and inspiring large, distributed social capability teams across multiple markets
- Proven track record in understanding and operating in media ecosystems beyond social
- Strong technology understanding (social platforms, publishing and listening tools, creator platforms, AdTech and MarTech stacks) as well as attribution models, cross‑channel planning and buying, and social automation/AI tooling
- Experience building and scaling social measurement frameworks including brand lift, incrementality, MMM integration, and first‑party data strategies
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Social Lead, Media Management and Delivery in London employer: Dormont Manufacturing Co
WPP Media is an exceptional employer that fosters a dynamic and innovative work culture, where creativity and collaboration thrive. With a strong focus on employee growth, WPP offers extensive training and development opportunities, empowering team members to excel in their careers while working at the forefront of AI-driven media solutions. Located in a vibrant environment, employees benefit from a diverse range of projects and the chance to work with leading global brands, making every day both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Social Lead, Media Management and Delivery in London
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Social Lead, Media Management and Delivery in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
