At a Glance
- Tasks: Lead strategic development and growth of the Topps Breaker Program across EMEA.
- Company: Join Fanatics, a global leader in digital sports and collectibles.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career advancement.
- Other info: Be part of a passionate team dedicated to enhancing fan experiences globally.
- Why this job: Shape the future of collectibles while building impactful partnerships in the sports industry.
- Qualifications: 7+ years in relationship management or commercial strategy, preferably in sports or entertainment.
The predicted salary is between 70000 - 90000 £ per year.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.
Role Summary
Fanatics Collectibles is seeking an EMEA Breaker Lead who will lead the strategic development, governance, and growth of the Topps Breaker Program across the EMEA region, while directly owning and managing key UK breaker relationships. This role is not a transactional sales function; it is a strategic relationship leadership position responsible for defining the direction, structure, and performance framework of the breaker ecosystem. The successful candidate will build long‑term partnerships with breakers, hobby stores, and streaming partners, ensuring alignment with Topps’ brand positioning, commercial objectives, and Go‑To‑Market strategy. The role will report into our EMEA regional hobby lead and act as the regional authority on breaker partnerships, collaborating closely with internal stakeholders including Go‑To‑Market, Brand, and Fanatics Live to create a cohesive, scalable, and commercially impactful program across EMEA.
Key Responsibilities
- EMEA Breaker Program Leadership
- Define and implement the strategic vision and operating framework for the EMEA Breaker Program.
- Establish clear performance standards, partnership tiers, activation models, and governance processes.
- Develop and track key performance metrics for breaker and streaming partnerships, identifying growth levers and areas for optimization.
- Build scalable processes for onboarding, account reviews, allocation management, and performance tracking across multiple markets.
- UK Breaker & Key Account Ownership
- Directly manage and develop relationships with leading UK breakers and strategic partners.
- Act as a senior relationship owner, driving long‑term alignment rather than short‑term sales transactions.
- Identify and support emerging breaker talent and high‑potential partners.
- Lead structured business reviews and strategic planning sessions with key accounts.
- Cross‑Functional Leadership
- Partner with Go‑To‑Market teams to align release strategies with breaker activation plans.
- Collaborate with Operations, Brand, and Finance to ensure allocation, delivery, and compliance processes are robust and scalable.
- Act as the key EMEA liaison with Fanatics Live, aligning commercial priorities and shared customer strategies.
- Contribute to wider strategic initiatives that enhance direct‑to‑breaker and card store engagement.
- Program Activation & Brand Representation
- Define and implement activation plans to elevate the breaker category across EMEA.
- Oversee participation and representation at key trading card shows and industry events.
- Ensure strong, consistent brand representation through breaker partnerships.
- Engage with local influencers, flagship hobby stores, and community leaders to strengthen ecosystem credibility.
- Performance & Reporting
- Analyse streaming and partner performance data to inform strategic decisions.
- Collate and present structured business reports to senior stakeholders.
- Track performance against agreed KPIs and regional objectives.
- Provide market insight and feedback loops to inform product, pricing, and distribution strategy.
Skills & Experience
- 7+ years’ experience in relationship management, commercial strategy, or ecosystem development with a preference for commercial roles, within consumer products, retail, sports, or entertainment.
- Experience managing multi‑market or regional programs (EMEA exposure preferred).
- Strong understanding of the trading card, hobby, or live commerce ecosystem is highly desirable.
- Proven ability to build and scale structured partnership programs.
- Strong strategic thinking capability with the ability to translate vision into execution.
- High level of commercial acumen without reliance on transactional sales approaches.
- Experience working cross‑functionally across operations, finance, brand, and commercial teams.
- Confident presenter with strong written and verbal communication skills.
- Highly organized, detail‑oriented, and comfortable operating in dynamic, high‑growth environments.
- Passion for sports and/or entertainment with strong awareness of the commercial landscape.
- Strong data analysis skills with unclean data.
Competencies
- Strategic Partnership Builder
- Program & Ecosystem Leadership
- Commercial Acumen
- Cross‑Functional Influence
- Structured Planning & Execution
- Data‑Driven Decision Making
- Adaptability & Resilience
- Able to analyze data
The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.
Subject to applicable laws, Fanatics Collectibles may choose to run a background check. By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.
Senior Sales Manager, EMEA Breaker Lead in London employer: Dormont Manufacturing Co
Fanatics is an exceptional employer, offering a dynamic work environment that thrives on innovation and collaboration within the sports collectibles industry. Employees benefit from a culture that prioritises personal growth, with ample opportunities for professional development and strategic leadership roles, particularly in the vibrant EMEA region. With a commitment to enhancing the fan experience and a strong focus on building long-term partnerships, Fanatics fosters a rewarding atmosphere where passion for sports and creativity can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Sales Manager, EMEA Breaker Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for sports! When you get the chance to chat with someone from Fanatics or any other company, let your enthusiasm shine through. Share your thoughts on the latest trends in collectibles or your favourite sports moments to make a memorable impression.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand what makes Fanatics tick and how they engage with fans. Tailor your responses to show how your experience aligns with their mission and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Fanatics team. So, hit that apply button and let’s get you in the game!
We think you need these skills to ace Senior Sales Manager, EMEA Breaker Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Sales Manager role. Highlight your experience in relationship management and strategic development, especially within the sports or collectibles sectors. We want to see how your background aligns with our mission at Fanatics!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the collectibles space and how you can contribute to our EMEA Breaker Program. Be sure to mention any relevant partnerships you've built in the past.
Showcase Your Data Skills:Since this role involves analysing performance data, make sure to highlight your data analysis skills in your application. Share examples of how you've used data to drive strategic decisions in previous roles – we love a data-driven mindset!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Good luck!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your Stuff
Before the interview, dive deep into Fanatics and its Collectibles division. Understand their products, services, and the overall market landscape. Being able to discuss specific aspects of the EMEA Breaker Program will show your genuine interest and expertise.
✨Showcase Your Relationship Skills
This role is all about building long-term partnerships. Prepare examples from your past experiences where you've successfully managed relationships or developed strategic partnerships. Highlight how you can bring that experience to the table for Fanatics.
✨Be Data-Driven
Since the role involves analysing performance metrics, be ready to discuss how you've used data to inform decisions in previous roles. Bring examples of how you've tracked KPIs and optimised processes based on data insights.
✨Engage with Passion
Fanatics thrives on passion for sports and collectibles. Make sure to express your enthusiasm for the industry during the interview. Share your personal experiences with trading cards or sports memorabilia to connect with the interviewers on a more personal level.
