At a Glance
- Tasks: Lead regional marketing strategy and execution for the UK and Ireland.
- Company: Join Miro, a dynamic B2B SaaS company focused on innovation.
- Benefits: Equity, wellbeing benefits, WFH allowance, and learning stipend.
- Other info: Diverse team culture with opportunities for personal and professional growth.
- Why this job: Make a significant impact in a key international market with a collaborative team.
- Qualifications: 7+ years in B2B SaaS marketing, strong analytical and collaboration skills.
The predicted salary is between 60000 - 80000 £ per year.
About the Team
The regional marketing function at Miro focuses on driving pipeline and revenue across our key markets. You will be joining the EMEA regional marketing team, with responsibility for our UK and Ireland business.
About the Role
Miro is looking for an experienced and ambitious senior regional marketing manager to own the strategy, execution and localized impact of our marketing efforts in the United Kingdom and Ireland. This is a critical role responsible for driving significant pipeline and revenue growth in a key international market.
Reporting to the Head of Regional Marketing (EMEA), you will be the marketing expert for the UK, collaborating closely with Sales, Customer Success, Product Marketing, and our Global Campaigns team to deliver high‑performing regional marketing programs. This is an individual contributor role, operating without direct reports but with significant organisational influence. The ability to collaborate with and steer cross‑functional peers is critical for success.
What you’ll do
- Establish and own Miro’s regional marketing plan for UKI, translating GTM goals into a strategy that directly generates and accelerates pipeline.
- Lead the end‑to‑end development and execution of effective and scalable regional marketing activities, including events, ABM, and other field programs that accelerate pipeline and drive revenue.
- Align, prioritise and plan closely with sales, marketing and other functional and cross‑functional teams to ensure that targets are met.
- Apply a strong understanding of sales and business priorities, customer needs, and regional competitive landscape to planning and execution.
- Collaborate with digital marketing and demand generation teams to leverage digital tactics for field execution and event follow‑up strategies.
- Work closely with regional partners and the partner marketing team to incorporate the partner ecosystem into regional plan and field events.
- Regularly report on regional performance metrics, campaign ROI, and pipeline contribution to GTM and marketing leaders.
- Own and manage the regional marketing budget for the UK, demonstrating a strong ROI for all expenditures.
- Manage local agency relationships and event logistics.
What you’ll need
- 7+ years of experience in B2B SaaS marketing, with at least 3 years dedicated to a UK regional marketing role.
- A proven track record of designing and executing full‑funnel marketing campaigns (online and offline) that result in measurable pipeline and revenue growth.
- Deep understanding of the UK B2B technology landscape, buyer personas, and customer journey.
- Strong analytical skills and proficiency in using CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo).
- Exceptional collaboration and communication skills, with the ability to influence cross‑functional teams (Sales, Product, Global Marketing).
- Strong understanding of regional campaign management and measurement.
- Outstanding skills in project management and prioritization.
- Demonstrated ability to act decisively in ambiguous situations to move work forward effectively.
- Demonstrated experience leveraging AI tools to enhance program efficiency and output.
What’s in it for you
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location‑specific benefits, please refer to our Global Miro benefits board.
Senior Regional Marketing Manager in London employer: Dormont Manufacturing Co
Miro is an exceptional employer that prioritises employee growth and collaboration within a dynamic and diverse team. As a Senior Regional Marketing Manager, you will benefit from a comprehensive global benefits package, including equity and a dedicated Learning & Development stipend, all while working in the vibrant UK and Ireland markets. Our supportive work culture encourages innovation and allows you to make a meaningful impact on our marketing strategies, ensuring your contributions are recognised and valued.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Regional Marketing Manager in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that Senior Regional Marketing Manager role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience in B2B SaaS marketing. Share specific examples of campaigns you've executed that drove pipeline and revenue growth – numbers speak volumes!
✨Tailor Your Approach
Every conversation is an opportunity! Research the company and its regional marketing strategies before interviews. Tailor your discussions to show how your skills align with their goals for the UK and Ireland market.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Miro team.
We think you need these skills to ace Senior Regional Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Regional Marketing Manager. Highlight your experience in B2B SaaS marketing and any specific achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the UK and Ireland markets, and how your skills can drive pipeline and revenue growth at Miro. Be genuine and let your personality come through.
Showcase Your Analytical Skills:Since this role requires strong analytical skills, don’t forget to mention your experience with CRM and marketing automation platforms. Share examples of how you've used data to inform your marketing strategies and measure success.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Miro team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your Market Inside Out
Before the interview, dive deep into the UK and Ireland B2B SaaS landscape. Understand the key players, trends, and challenges. This knowledge will not only impress your interviewers but also help you articulate how you can drive pipeline and revenue growth effectively.
✨Showcase Your Campaign Successes
Prepare specific examples of full-funnel marketing campaigns you've designed and executed. Highlight measurable outcomes, such as pipeline growth and revenue increases. This will demonstrate your ability to deliver results and align with Miro's goals.
✨Emphasise Collaboration Skills
Since this role requires significant cross-functional collaboration, be ready to discuss how you've successfully worked with sales, product, and marketing teams in the past. Share anecdotes that showcase your communication skills and ability to influence others.
✨Be Ready for Data-Driven Discussions
Brush up on your analytical skills and be prepared to discuss how you've used CRM and marketing automation tools to measure campaign performance. Showing that you can leverage data to inform decisions will resonate well with the interviewers.
