Senior Partnerships Manager in London

This role is for a highly creative and connected Brand Lead to drive the EPDM zone’s partnership and innovation strategy. This role will be responsible for leading large TTL campaigns on big bets, building the 3-year partnership roadmap, leading global iconic sponsorships, managing earned media and influencer strategy.

In brief, this person is responsible for:

• EPDM Strategy: building the partnership pipeline (vision board) and building the 3-year EU partnership roadmap (Taste, In-Home Entertainment, etc.).
• Global Lead: iconic & landmark partnerships (e.g. Project Red, Project Green, Project Spark), global sponsorship opportunities.
• Campaign Lead: Leading Modern Condiments & Pasta Sauces & Silver innovations.
• Earned & Influencer Lead: Owning the “Cultural Flywheel” i.e. turning partnerships into social conversation and earned talkability.
• Mentorship: People management and mentorship responsibilities within the team.

Key KPI’s: Sub-category innovation brand growth, campaign adoption and partnerships in pipeline to execution.

Scope: across EPDM, with key markets of focus being UK & GAS.

Stakeholder Management: Marketing Directors and Senior Brand Managers across EPDM, across EPDM Growth org including Innovation POD leads, being the agency lead on big bet campaigns.

People Management: 1 direct report.

Expected Experience & Required Skills:

• 10+ years of marketing experience in a global FMCG company, with a focus on brand equity, brand architecture, and multi-category brand management.
• Proven track record of defining brand identity and executing marketing campaigns that drive brand awareness.
• Strong understanding of how to generate cultural relevance and earned media from marketing initiatives.
• Strong experience in developing and launching marketing content for new product innovations.
• Ability to develop comprehensive brand guidelines and playbooks for consistent market activation.
• Strong communication and collaboration skills with an ability to influence cross-functional stakeholders.
• Experience with integrated campaigns (TTL) across various media channels.

Professional Attributes:

• Communication Skills – Excellent interpersonal skills are important for collaborating with various stakeholders.
• Confidence/Ability to give pushback – We value go-getters who can handle resistance.
• Resilience – The ability to bounce back after setbacks is essential.
• Ability to Simplify – Providing simple solutions to complex challenges is appreciated.
• Commercial Sense – Always seeking opportunities to expand business and exceed targets.
• Analytical – Ability to translate complex data into simple solutions.
• Result driven – Focus on what’s best for the company.
• Curiosity, positivity & passion – Being enthusiastic and a driver of the team.
• Project management skills – Organized and structured with time management.
• Networking skills – Building and maintaining a strong network.
• Empathy – Listening to customers and understanding their needs.
• High pressure – Thriving in fast-paced environments.
• Team player – Working towards common goals with teammates.

What we offer you:

• An ambitious employer; we only want the best for you.
• A fast career track like only few other companies can match.
• A competitive salary and excellent bonus structure (above market).
• A hybrid working model; promoting a modern, adaptable workplace culture.
• A wide range of discounts with Kraft Heinz’s partnerships on fashion, electronics, travels and more!
• Room for new insights; if you have an idea, please let us know!

Location(s): London - The Shard

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.