Senior Manager, Brand Marketing & Integrated Planning in London

Hybrid – London – Commercial

Who we are

Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information‑services company powered by digital innovation, analytical rigour and evidence‑based insight. Across our three businesses – The Economist, Economist Enterprise and Economist Education – we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision‑makers to make sense of change and chart a course through an increasingly complex world.

As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.

The Role

We’re hiring a Senior Manager, Brand Marketing & Integrated Planning to sit at the centre of The Economist’s brand marketing operation. This role is the connective tissue between our New York‑based strategy, media and research leads and our London‑based creative and editorial hubs. Working closely with the VP, Global Brand Marketing, you’ll own our planning engine: driving the annual and quarterly campaign calendars, developing the briefs that inspire great creative work, and orchestrating the agencies, creative and media teams that bring our always‑on brand campaigns to life. You will bring both the operational discipline to keep complex workstreams moving and the creative sensibility to know when the work is right. Ultimately, you will ensure brand initiatives are delivered on strategy, on time and on budget, with opportunity to expand your strategic impact as the team evolves.

Key Responsibilities

• Integrated Planning & Campaign Operations
  • Develop and manage the annual and quarterly brand marketing calendars, ensuring all global brand efforts are sequenced correctly and aligned with the wider business rhythm.
  • Build and maintain detailed workback schedules across all campaign workstreams, managing milestones, dependencies and creative review cycles from brief to final delivery.
  • Maintain clear visibility of what is in flight, what is coming next and what needs input; escalate risks and dependencies before issues arise.
  • Run regular status meetings and working sessions across cross‑functional teams and agencies to ensure clarity of actions, owners and timelines.
• Creative & Partnership Orchestration
  • Draft thoughtful creative briefs aligned with business/departmental priorities, translating strategic intent and audience insights into clear, compelling direction.
  • Serve as the day‑to‑day lead for creative agencies and our in‑house creative studio, ensuring they are set up with the right inputs, context and expectations from the outset.
  • Manage creative review rounds and approvals, applying sound creative judgment to assess whether work meets the strategic brief before escalating for sign‑off; ensure feedback is consolidated, clear and actionable.
  • Manage the final production readiness pipeline, ensuring creative assets are cleanly finalised and transferred to relevant media teams and trafficking partners on schedule.
  • Lead brand partnership workstreams from scoping and messaging through creative concept, asset production, partner approvals and trafficking.
• Stakeholder Management
  • Serve as the primary connector across departments (including but not limited to Creative, Media, Research, Editorial and Legal), navigating complex relationships with high emotional intelligence and sound judgment.
  • Proactively communicate project status, risks and dependencies to leadership, distilling campaign updates and materials into decision‑ready summaries.
  • Hold internal stakeholders, partners and agencies to timelines through diplomacy, clarity and persistent follow‑through.
• Budget Stewardship & Performance
  • Own day‑to‑day budget tracking, reconciliation and reporting across all brand workstreams, ensuring budget is spent responsibly and efficiently.
  • Ensure every campaign is designed for measurability, with KPIs defined at brief stage and performance tracked through delivery.

Required Skills & Experience

• Proven experience in brand marketing, integrated marketing or account management; experience in media or premium global brands a significant plus.
• Exceptional project management and organisational skills; a track record of managing complex, multi‑channel campaigns from planning through delivery.
• Strong ability to write clear, compelling creative briefs that translate strategic intent into actionable direction.
• Comfort managing, tracking and reconciling campaign budgets with a high level of accountability for financial efficiency.
• Strong emotional intelligence and professional judgment: a demonstrated ability to read rooms, influence without authority and navigate cross‑functional environments with confidence.

Working Arrangements

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work‑life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program. We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home. You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.