At a Glance
- Tasks: Lead data-driven strategies to boost customer acquisition and optimise marketing performance.
- Company: Join The Economist Group, a leader in innovation and analytical insights.
- Benefits: Enjoy competitive pay, health insurance, flexible work options, and wellness resources.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact by leveraging data to drive business success in a global context.
- Qualifications: Proven experience in data analytics, SQL expertise, and strong communication skills.
The predicted salary is between 60000 - 75000 £ per year.
We are an organisation that exists to drive progress. That’s the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence‑based insights enable individuals and organisations to make sense of these shifts and chart a course through them. We deliver analysis and insights in many formats to subscribers and businesses in 170 countries through our three businesses, The Economist, Economist Enterprise and Economist Education, which uphold our global reputation for excellence and integrity.
The Senior Insights Manager, Marketing & Acquisition is responsible for ensuring that TEG utilises the full range of data, analytics and insight expertise to drive new profitable customer acquisition within The Economist’s B2C subscription business.
They are responsible for the following key analytics functions:
- Marketing science: Working with the acquisition and finance teams to measure effectiveness of our paid, owned and earned media while identifying opportunities for customer growth and improvements in Return on Advertising Spend (ROAS).
- Conversion Rate Optimisation (CRO): Working with the acquisition and product teams to measure and optimise traffic volumes, conversion rates and Customer Lifetime Value (CLTV) of our B2C websites and apps.
Accountabilities
- Commercial exploitation of data: The Senior Insights Manager will be responsible for ensuring that reporting, analytics and insight is used to improve customer acquisition performance in The Economist’s B2C subscription business. They will proactively identify opportunities to improve business performance, agility and efficiency through the use of data and analytics.
- Roadmap ownership: The Senior Insights Manager will work with the Head of B2C Insights and Decision Science and the Delivery team to manage the prioritisation of all data, analytics and insight priorities relating to The Economist’s B2C marketing and customer acquisition activities.
- Team management and development: The Senior Insights Manager will manage and develop a team of data professionals, creating a collaborative and innovative culture focused on delivering outstanding business outcomes.
- Trusted adviser: Leveraging a deep understanding of The Economist’s B2C products, markets and customers, they will build trusted long‑term relationships with key stakeholders.
Who You Are
- Data expertise: Experienced with the commercial application of data and analytics to deliver significant commercial outcomes.
- Technical skills: A SQL expert, ideally with additional experience working with Python and/or R, and significant experience with cloud data platforms, web analytics tools, and business intelligence tools.
- People management: A strong coach and manager who inspires the team and sets high standards.
- Communication skills: An excellent communicator and influencer, able to articulate problems and communicate impactful solutions.
- Stakeholder partnership: Effective at cross‑functional stakeholder management, able to galvanise and organise teams to address problems or opportunities.
Working Arrangements
The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.
What we offer
Our benefits package is designed to support your wellbeing, growth, and work‑life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and access to counselling and wellbeing resources through our Employee Assistance Program. We also offer a range of lifestyle benefits, including our Work From Anywhere program, generous annual and parental leave, and dedicated days off for volunteering.
Senior Insights Manager, Marketing and Acquisition in London employer: Dormont Manufacturing Co
At The Economist Group, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. As a Senior Insights Manager, you'll not only have the opportunity to lead a talented team but also benefit from our comprehensive support for professional growth, including access to cutting-edge resources and a flexible Work From Anywhere programme. With a commitment to employee wellbeing and a strong focus on meaningful impact, TEG is an exceptional employer for those looking to make a difference in the world of data-driven marketing.
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We think this is how you could land Senior Insights Manager, Marketing and Acquisition in London
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We think you need these skills to ace Senior Insights Manager, Marketing and Acquisition in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Dormont Manufacturing Co, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Dormont Manufacturing Co
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Dormont Manufacturing Co’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
