At a Glance
- Tasks: Lead the fan data infrastructure for Warner Music Group's direct-to-fan ecosystem.
- Company: Join Warner Music Group, a leader in the music industry with a focus on innovation.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment that values diversity and inclusion.
- Why this job: Make a real impact on how fans connect with their favourite artists through data-driven marketing.
- Qualifications: 8-10 years in marketing tech or data operations, with strong CRM and integration skills.
The predicted salary is between 80000 - 100000 £ per year.
The Senior Director, Fan Data Infrastructure will lead the operational and technical infrastructure that powers Warner Music Group’s direct‑to‑fan ecosystem. The role ensures fan data moves reliably, securely, and intelligently across WMG’s marketing systems, platforms and teams, and oversees the integrations, architecture and governance that connect the fan data ecosystem.
Primary Responsibilities
- Strategy & Infrastructure: Lead the evolution of WMG’s fan data infrastructure, ensuring systems, integrations and workflows support modern direct‑to‑fan marketing. Define and maintain the operational architecture connecting CRM, audience, commerce and fan engagement platforms across the D2F ecosystem. Partner with Technology and Marketing Enablement teams to improve interoperability between systems and reduce operational fragmentation.
- Systems & Data Operations: Oversee integrations between platforms including Salesforce Marketing Cloud, Klaviyo, Community, Co:Brand, HighTouch, Shopify, Snowflake, Adobe Analytics and WMG’s wider customer intelligence infrastructure. Lead the mapping and standardization of fan data schemas, tracking frameworks and audience infrastructure across platforms, ensuring fan data is reliable, measurable and operationally consistent. Act as the lead for fan data movement across APIs, audience syncs, automation workflows and CDP infrastructure.
- Governance & Operational Integrity: Establish and maintain best practices for fan data governance, privacy, consent handling and operational hygiene across WMG’s marketing ecosystem. Act as the senior escalation point for fan data issues, sync failures and platform‑related operational troubleshooting, working closely with technical teams to resolve root causes.
- Collaboration & Leadership: Lead WMG’s Audience Integration and Fan Engagement functions, overseeing the operational infrastructure that supports fan data, audience activation and CRM delivery across the D2F ecosystem. Partner closely with the Senior Director, Fan Engagement CRM to ensure fan communications are supported by reliable, scalable marketing infrastructure. Partner with Marketing Enablement, Technology, WMX and Global Marketing teams to improve how fan data supports marketing operations and audience activation.
Experience Level: 8-10 years’ experience working across marketing technology, CRM infrastructure, data operations or systems integration roles within complex consumer or entertainment ecosystems. Strong understanding of how CRM, audience and fan engagement systems support modern marketing operations. Hands‑on experience with platforms such as Salesforce Marketing Cloud, Klaviyo, HighTouch, Shopify, Community, Co:Brand, Snowflake or similar marketing infrastructure tools. Deep familiarity with customer data platforms (CDPs), audience synchronization and fan data architecture. Strong working knowledge of SQL, APIs, JSON and data schema management. Experience troubleshooting complex system and data flow issues across multiple interconnected platforms. Comfortable working closely with technical and engineering teams while understanding the operational realities of marketing organizations. Experience leading operationally‑focused teams within fast‑moving, cross‑functional organizations. Strong understanding of data governance, consent management and privacy considerations within first‑party marketing ecosystems. Familiarity with reporting and visualization tools such as Tableau.
About You: Technically‑minded and operationally driven, with a strong understanding of how marketing systems, fan data and integrations work together. Curious and solutions‑oriented, able to simplify complexity and bring structure to fragmented environments. Collaborative and pragmatic, comfortable working across technical and non‑technical teams. Detail‑oriented with strong instincts around system integrity, data quality and operational reliability. Interested in the evolving relationship between technology, fandom and modern marketing. Passionate about building infrastructure that helps artists and marketing teams create better fan experiences.
This position requires a minimum of 3 days per week in the office. We value in‑office collaboration, which is essential for talent development and strong working relationships. WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
Senior Director, Fan Data Infrastructure in London employer: Dormont Manufacturing Co
Warner Music Group is an exceptional employer, offering a dynamic work environment in the heart of London where creativity meets technology. With a strong commitment to employee growth and collaboration, WMG fosters a culture of innovation and inclusivity, ensuring that every team member has the opportunity to thrive in their career while contributing to meaningful fan experiences. The hybrid work model promotes flexibility, allowing employees to balance their professional and personal lives effectively.
