At a Glance
- Tasks: Create engaging copy for CRM communications across various platforms.
- Company: Join VML, a leading creative agency known for innovative work with top brands.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for growth.
- Other info: Collaborative environment that values creativity and original ideas.
- Why this job: Make your mark in the creative industry while working with renowned global brands.
- Qualifications: Experience in copywriting and CRM, with strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award‑winning work for blue chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy’s.
The Role
We’re looking for a senior writer, to work on one of the world’s leading car groups – covering a range of brands on their CRM roster. You’ll work on developing standout copy for a range of CRM communications – Direct Mail, Email, SMS, MMS and digital & social. The ideal candidate will be experienced in creating compelling content that elevates engagement, enhances customer loyalty, and drives business revenue. You will collaborate closely with marketing specialists, content strategists, and designers to create click‑worthy email campaigns, persuasive marketing messages, and compelling CRM content. This role requires a keen understanding of customer behaviour and excellent copywriting skills.
What You’ll Be Doing
- Drafting and editing high‑quality CRM content for newsletters, emails, landing pages, and other digital platforms
- Collaborating with cross‑functional teams to improve content strategy and drive customer engagement
- Analysing customer data to understand audience needs and preferences
- Ensuring brand consistency in style, tone, and voice in all CRM communications.
What You bring
- Previous experience as a Copywriter, CRM specialist, or similar role
- Excellent interpreting and adopting the writing style of our brand/s
- Proficiency in content management systems and CRM tools
- Familiarity with creating and optimizing SEO content
- Excellent written and verbal communication skills
- Ability to meet deadlines while maintaining high‑quality work
Key Responsibilities
- Express copy with clarity; on brand; on message and targeted to audience
- Presents ideas and copy to both the wider internal team and, occasionally, externally to clients with structure and parity
- Comprehends and understands brand continuity, brand guidelines and brand positioning
- Drives, defines and feeds back on quality of briefs, regular reviews, feedback channels, creative quality and collaboration
- Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
- Executes creative copy at the direction of the creative director
Additional Information
Furthermore, the interested candidate should be detail‑oriented, have original ideas, and a strong passion for writing. A portfolio showcasing previous written work in CRM campaigns particularly in creating unique, attention‑grabbing content will be beneficial during the selection process. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Senior Copywriter in London employer: Dormont Manufacturing Co
VML, part of WPP, is an exceptional employer that champions creativity and collaboration, offering a vibrant work culture where innovative ideas thrive. With a commitment to employee growth, VML provides opportunities for professional development and a hybrid work model that fosters connection among teams. Located in dynamic cities, VML's focus on diversity and inclusion ensures that every voice is valued, making it a rewarding place for talented individuals to advance their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Copywriter in London
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best CRM copywriting work. Highlight projects that drove engagement and revenue, as this will resonate with potential employers like VML.
✨Tip Number 2
Network like a pro! Connect with people in the industry on LinkedIn or at events. Don’t be shy to reach out to current employees at VML for insights or advice; they might even refer you!
✨Tip Number 3
Prepare for interviews by brushing up on your understanding of customer behaviour and CRM strategies. Be ready to discuss how your writing can enhance customer loyalty and drive business revenue.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the VML team and contributing to their innovative work.
We think you need these skills to ace Senior Copywriter in London
Some tips for your application 🫡
Show Off Your Style:When you're crafting your application, let your unique writing style shine through. We want to see how you can adapt to our brand's voice while still making it your own. Remember, this is your chance to showcase your creativity!
Tailor Your Content:Make sure to tailor your application to the specific role of Senior Copywriter. Highlight your experience with CRM communications and any relevant projects you've worked on. The more relevant your examples, the better we can see you fitting into our team!
Keep It Clear and Concise:We love clarity! Ensure your application is easy to read and straight to the point. Avoid fluff and focus on what makes you the perfect fit for the role. Remember, we're looking for someone who can express ideas clearly and effectively.
Apply Through Our Website:Don't forget to apply through our website! It's the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our creative team at VML!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your Audience
Before the interview, take some time to research VML and their client brands. Understand their tone, style, and the type of content they produce. This will help you tailor your responses and demonstrate that you can adapt your writing style to fit their needs.
✨Showcase Your Portfolio
Bring along a well-curated portfolio that highlights your best CRM campaigns. Make sure to include examples that showcase your ability to create engaging content across different platforms like email, SMS, and social media. Be ready to discuss the thought process behind each piece.
✨Prepare for Collaboration Questions
Since this role involves working closely with marketing specialists and designers, be prepared to discuss your experience in collaborative environments. Think of specific examples where you successfully worked as part of a team to achieve a common goal.
✨Demonstrate Data Savvy
VML values understanding customer behaviour, so be ready to talk about how you've used data to inform your writing. Share examples of how you've analysed audience preferences and adjusted your content strategy accordingly to drive engagement and loyalty.
