At a Glance
- Tasks: Lead marketing strategies for innovative healthcare products and enhance customer experiences.
- Company: Join Insulet Corporation, a leader in medical devices focused on diabetes care.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with travel opportunities across multiple geographies.
- Why this job: Make a real difference in people's lives while working with a passionate team.
- Qualifications: Bachelor’s degree in Marketing and experience in healthcare marketing preferred.
The predicted salary is between 50000 - 65000 £ per year.
Insulet Corporation is a leading medical device company known for the Omnipod System and its focus on reducing the daily burden for people living with diabetes. We are seeking a strategic and commercially minded Product Lifecycle Marketing Manager, International Marketing to join our International Marketing team. This role will build and contribute to a strong team culture focused on energizing, speaking up, collaboration, innovation and delivery.
This pivotal role will manage the marketing activities that support the lifecycle of both the Omnipod portfolio and third-party products and platforms that support Omnipod. The primary objective is to ensure a seamless process and positive experience for customers (both healthcare professionals and direct-to-consumer) as they navigate product lifecycle stages and transitions, including upgrades and updates to physical products and digital platforms within our portfolio.
The focus will be on developing and executing the marketing strategy, marketing communications and tactical marketing activities to deliver portfolio optimization, product conversion, and retirement strategies, ensuring seamless transitions while safeguarding customer loyalty and minimizing brand attrition. This role will lead cross-functional marketing and communication planning to ensure timely and effective execution of product changes. The scope includes both HCP and DTC channels across all global markets (excluding the USA). The successful candidate will collaborate with the International Marketing Team, Global Franchise teams, Global Marketing, Country Marketing, Legal, Medical, Regulatory, Market Access, Supply Chain, Customer Support and agency partners.
Responsibilities
- Collaborate with Global Franchise, International and local commercial teams to align lifecycle decisions with business goals and customer needs.
- Develop and implement lifecycle strategies and communication plans for product upgrades, conversion and retirement of products.
- Design and execute conversion strategies that guide customers from legacy to new products with minimal disruption.
- Develop marketing and communication plans to support product transitions, ensuring clarity and continuity for customers.
- Partner with Sales, Customer Service, and Digital teams to manage customer migration and minimize churn.
- Define KPIs to measure lifecycle performance and customer retention during transitions.
- Analyse product performance, market trends, and customer insights to identify opportunities for rationalization or enhancement.
- Drive portfolio simplification initiatives while maintaining brand equity and customer satisfaction.
- Ensure alignment of messaging, timing, and execution across all touchpoints.
- Lead stakeholder engagement sessions to communicate lifecycle plans and gather feedback.
- Identify risks associated with product transitions and develop mitigation plans.
- Monitor customer sentiment and brand impact during lifecycle changes, adjusting strategies as needed.
Preferred Skills & Competencies
- Experience with email marketing and CRM preferred.
- Strong communication, leadership and collaboration skills are required with proven ability to build and maintain relationships with a diverse group of people and across the organization.
- Proven writing skills to a professional audience.
- Demonstrated ability to work cross-functionally and align others behind a program or activity with strong project management skills.
- Outcomes & action oriented.
- Ability to take ownership and accountability for wide-ranging project needs.
- Ability to deliver programs on time and on budget.
- Ability to analyse data to assess performance & impact.
- Demonstrated ability to manage concurrent, complex projects with internal and external stakeholders.
Education and Experience
- Bachelor’s degree required (with a concentration in Marketing preferred).
- Demonstrated experience marketing healthcare products – through Field Sales or other channels.
- Experience developing and implementing marketing campaigns to drive conversation and build brand equity.
- Experience with Digital Marketing in the healthcare environment including digital channels, digital KPIs, social media management, website optimization (SEO) and CRM/email marketing preferred.
- Experience working within a regional or global team preferred.
- Prior experience in Diabetes or a related health sector preferred.
- Prior experience developing communications within a regulated environment (e.g., Pharmaceuticals, Medical Devices, Consumer Healthcare).
- Experience working with Veeva Vault and/or Salesforce would be an asset.
- Fluent in English – an additional language (e.g., German, Dutch, Italian, Spanish) would be an advantage.
Travel
This is a regional role across multiple geographies; periodic travel will be required to attend meetings in key markets, trade shows/conferences, market sales meetings or research events. Travel is estimated at up to 25% but will flex depending on business needs.
Additional Information
The position is a hybrid role at our UK office, based in Hammersmith.
StudySmarter Expert Advice🤫
We think this is how you could land Product Lifecycle Marketing Manager, International Marketing (Hybrid) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Lifecycle Marketing Manager, International Marketing (Hybrid) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
