At a Glance
- Tasks: Manage and optimise multi-channel paid campaigns across Google, Meta, and LinkedIn.
- Company: Join Wiley's innovative global marketing team focused on impactful science and learning.
- Benefits: Competitive salary, professional development, and mentorship opportunities.
- Other info: Dynamic environment with exposure to diverse B2C campaigns and career growth.
- Why this job: Be a key player in shaping Wiley’s paid media strategy and drive measurable results.
- Qualifications: 2+ years of experience in managing paid campaigns with strong analytical skills.
The predicted salary is between 30200 - 41267 £ per year.
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning.
Join Wiley’s growing global marketing team as a Paid Media Specialist, where you’ll own the end-to-end management of multi‑channel paid campaigns. This hands‑on role is perfect for a results‑driven marketer with 2+ years of experience who thrives on optimizing performance and delivering measurable ROI.
What You’ll Do
- Campaign Ownership & Optimization
- Build, launch, and optimize PPC campaigns across essential platforms: Google Ads, Microsoft Ads, Meta and LinkedIn.
- Manage and optimize budgets across multiple campaigns to maximize ROI and achieve CPA targets.
- Drive continuous improvement through A/B testing of ad creative, audiences, bidding strategies, and landing pages.
- Monitor performance daily to identify optimization opportunities and scale winning strategies.
- Strategic Execution
- Create tailored targeting strategies for multi‑product, multi‑country campaigns across search and social platforms, adapting to diverse markets and audience.
- Balance portfolio performance across awareness, lead generation, and conversion objectives.
- Collaborate with the Senior Paid Media Manager to align campaigns with broader marketing goals.
- Translate industry trends into actionable campaign strategies.
- Analytics & Reporting
- Analyse campaign performance using GA4, Adobe Analytics and platform‑specific analytics tools.
- Deliver regular performance reports highlighting key metrics (CTR, CPC, CPA, CVR, ROAS).
- Provide actionable post‑campaign insights to inform future strategy.
- Present findings and recommendations to stakeholders.
What You Bring
- Must‑Have Experience
- 2+ years hands‑on experience managing paid campaigns across both:
- Paid Search: Google Ads and/or Microsoft Advertising.
- Paid Social: Meta Ads Manager and LinkedIn Campaign Manager.
- Proven track record of budget management and optimization at scale.
- Proven analytical expertise using analytics platforms and Excel for performance reporting, data analysis, and campaign insights.
- Campaign optimization expertise: A/B testing, bid management, audience targeting, and creative optimization.
- Technical Skills
- Proficiency in Meta Ads Manager and LinkedIn Campaign Manager (essential).
- Working knowledge of Google Ads and Microsoft Advertising (essential).
- Experience with GA4 or similar analytics platforms and conversion tracking setup.
- Power BI or similar reporting tools (bonus).
- Personal Attributes
- Data‑driven mindset with strong attention to detail.
- Excellent time management – ability to juggle multiple campaigns and deadlines.
- Strong communication skills for stakeholder reporting.
- Passionate about staying current with platform updates and industry trends.
- Self‑motivated with the ability to work independently while collaborating with teams.
What We Offer
- Join a high‑performing Digital Marketing team, working directly with an experienced Senior Paid Media Manager who’ll provide strategic guidance and mentorship.
- Exposure to diverse B2C campaigns across multiple Wiley services and brands.
- Professional development and mentorship to fill any knowledge gaps.
- Be part of shaping Wiley’s paid media strategy and approach.
If you’re a performance marketer who gets excited about optimizing campaigns, manages budgets effectively, thrives as a team player, and drives measurable results across search and social platforms, we want to hear from you.
Paid Media Specialist in London employer: Dormont Manufacturing Co
Wiley is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Paid Media Specialist to thrive. With access to professional development opportunities and mentorship from experienced leaders, employees are empowered to shape impactful marketing strategies while enjoying a supportive work environment in the vibrant setting of London. The company values diversity and offers competitive compensation alongside a comprehensive benefits package, ensuring that every team member feels valued and motivated to contribute to meaningful projects.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Paid Media Specialist role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns, including metrics and results. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. Be ready to discuss your past experiences and how you've optimised campaigns for better ROI.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining our team at Wiley.
We think you need these skills to ace Paid Media Specialist in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for paid media shine through! We want to see how your curiosity and drive can transform knowledge into impactful campaigns.
Tailor Your Experience:Make sure to highlight your 2+ years of experience in managing paid campaigns. Be specific about the platforms you've worked with, like Google Ads and Meta, and how you've optimised them for better ROI.
Be Data-Driven:Since we love a data-driven mindset, include examples of how you've used analytics tools to inform your strategies. Show us how you’ve turned insights into action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and get to know you better. Don’t miss out on this opportunity!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your Platforms
Make sure you’re well-versed in Google Ads, Microsoft Advertising, Meta Ads Manager, and LinkedIn Campaign Manager. Brush up on the latest features and best practices for each platform, as you’ll want to demonstrate your expertise and how you can leverage these tools to optimise campaigns effectively.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with analytics platforms like GA4 and Adobe Analytics. Be ready to share specific examples of how you've used data to drive campaign performance and make informed decisions. Highlight any A/B testing you've conducted and the results you achieved.
✨Demonstrate Budget Management Experience
Be prepared to talk about your experience managing budgets across multiple campaigns. Share specific instances where you maximised ROI and achieved CPA targets. This will show that you understand the financial aspects of paid media and can handle budget optimisation.
✨Stay Current with Industry Trends
Show your passion for the industry by discussing recent trends or changes in paid media. Mention any relevant articles, webinars, or courses you've engaged with. This demonstrates your commitment to continuous learning and staying ahead in the fast-paced world of digital marketing.
