Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
Logitech is looking for a (consumer) Marketing Manager to be instrumental in the development and execution of marketing campaigns, ownership of marketing budgets and cross functional leadership to drive both Logitech share and sales but also awareness and consideration within key categories. This role offers a wide scope of responsibilities including brand building, marketing planning, creative development, agency engagement, budget responsibility, cross functional collaboration with sales, regional marketing alignment, category management, new product launch strategy and planning and many more . You will be part of a passionate and committed & diverse team of marketers who develop regional strategies, ideas and content to meet the evolving needs and demands of our growing consumer.
The ideal candidate should have a demonstrated ability to internalize business and brand objectives and translate into clear, inspiring and actionable marketing plans and go-to-market programs. This includes expert understanding of digital marketing practices and how to optimize the marketing mix and the ability to work with key groups throughout the company to bring forth the most comprehensive and impactful marketing plan possible. These groups include: Global Commercial Team, Channel & Trade Marketing, Corporate Communications, Design, Social, Web Marketing, Reporting and Analytics -- and key external partners. Retail experience is also vital to this role on how to drive category management, retailer/etailer marketing plans and drive in-store visibility.
The key metrics to this role are market share, local revenue targets, contribution margin (i.e. budget management) and softer metrics like brand awareness, closeness and affinity.
Your Contribution
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role, you will:
Translate global strategies & create powerful local marketing plans that achieve commercial success in our local markets. Yearly marketing plan that is updated quarterly and communicated to regional marketing teams, sales & finance.
Close collaboration with all key
Logitech is looking for a (consumer) Marketing Manager to be instrumental in the development and execution of marketing campaigns, ownership of marketing budgets and cross functional leadership to drive both Logitech share and sales but also awareness and consideration within key categories. This role offers a wide scope of responsibilities including brand building, marketing planning, creative development, agency engagement, budget responsibility, cross functional collaboration with sales, regional marketing alignment, category management, new product launch strategy and planning and many more . You will be part of a passionate and committed & diverse team of marketers who develop regional strategies, ideas and content to meet the evolving needs and demands of our growing consumer.
The ideal candidate should have a demonstrated ability to internalize business and brand objectives and translate into clear, inspiring and actionable marketing plans and go-to-market programs. This includes expert understanding of digital marketing practices and how to optimize the marketing mix and the ability to work with key groups throughout the company to bring forth the most comprehensive and impactful marketing plan possible. These groups include: Global Commercial Team, Channel & Trade Marketing, Corporate Communications, Design, Social, Web Marketing, Reporting and Analytics -- and key external partners. Retail experience is also vital to this role on how to drive category management, retailer/etailer marketing plans and drive in-store visibility.
The key metrics to this role are market share, local revenue targets, contribution margin (i.e. budget management) and softer metrics like brand awareness, closeness and affinity.
Your Contribution
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role, you will:
Translate global strategies & create powerful local marketing plans that achieve commercial success in our local markets. Yearly marketing plan that is updated quarterly and communicated to regional marketing teams, sales & finance.
Close collaboration with all key
