At a Glance
- Tasks: Design and execute innovative marketing campaigns to drive demand and engagement.
- Company: Join Unisys, a global leader in technology solutions with a legacy of innovation.
- Benefits: Enjoy a competitive salary, private medical, life assurance, and pension.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Be part of a dynamic team redefining technology while making a real impact.
- Qualifications: Experience in B2B marketing, Salesforce proficiency, and strong communication skills.
The predicted salary is between 35000 - 45000 £ per year.
What success looks like in this role: Unisys is a global technology solutions company that powers breakthroughs for the world's leading organizations. We specialize in delivering secure, cutting‐edge digital platforms, cloud and infrastructure services, enterprise computing, and business process solutions. With a legacy of innovation and a forward‐thinking mindset, Unisys helps clients across industries—from government to financial services—transform their operations and achieve mission‐critical outcomes. Join us and be part of a team that's redefining what's possible through technology.
The Marketing Executive (Demand Generation) is responsible for designing, executing, and optimizing integrated marketing programmes that create and accelerate pipeline for UK and broader EMEA sales teams. The role has a strong focus on account‐based marketing (ABM), field marketing event execution and measurement, and rigorous lead and pipeline analysis using Salesforce, Power BI, and other tools to improve lead generation, pipeline quality, and closed‐won revenue.
Key Responsibilities- Plan, execute, and optimize UK and EMEA‐focused demand generation and ABM campaigns, with a heavy emphasis on in‐person and virtual events (industry conferences, executive roundtables, webinars, partner events) to drive qualified pipeline.
- Support ABM programmes by building targeted account lists, designing account‐specific journeys, and partnering with sales to deliver personalized outreach and experiences for priority accounts.
- Own the end‐to‐end field marketing event lifecycle for the UK market, including audience selection, invitations, registrations, on‐site/virtual experience, and structured post‐event follow‐up and nurture.
- Build, maintain, and optimize campaign structures in Salesforce and the marketing automation platform to ensure accurate attribution, tracking, and consistent measurement across ABM, field, and digital programmes.
- Analyze campaign, ABM, and event performance using Salesforce reports and dashboards, as well as Power BI and other analytics tools, to identify trends, surface insights, and recommend optimizations.
- Own lead and pipeline reporting for designated UK/EMEA programmes, including regular views of lead volume, conversion rates, pipeline creation, and influenced/attributed revenue.
- Monitor funnel performance (leads, MQLs, SALs, SQLs, opportunities) for UK and EMEA stakeholders and recommend data‐driven optimizations to improve conversion rates and velocity.
- Partner closely with UK sales and account teams to align on target accounts, territories, ABM plays, and follow‐up motions, ensuring clear SLAs, feedback loops, and shared KPIs.
- Collaborate with field marketing and global campaign teams to adapt global plays for the UK and key EMEA markets, ensuring events and ABM activities are integrated into broader campaign motions (pre‐event promotion, content strategy, and post‐event nurture).
- Maintain high standards of data quality in Salesforce and marketing systems, including accurate campaign membership, lead source, account/territory alignment, and contact data.
- Support A/B testing and experimentation across channels (email, landing pages, event formats, offers, account‐specific tactics) and document learnings and best practices for reuse across EMEA.
- Experience in B2B demand generation, ABM, or field marketing with a strong focus on events and campaign execution in the UK market.
- Hands‐on experience with Salesforce for campaign, ABM, and pipeline analysis, plus experience with at least one marketing automation platform (e.g., Marketo, Eloqua, HubSpot).
- Proven ability to build and interpret reports and dashboards in Salesforce and analytics tools (e.g., Power BI), and to translate insights into concrete campaign, ABM, and event optimizations.
- Strong organisational skills with the ability to manage multiple events, campaigns, and stakeholder groups simultaneously and meet deadlines.
- Excellent written and verbal communication skills, comfortable working directly with sales, account teams, and senior stakeholders.
- Knowledge of UK data privacy best practices and consent management for B2B marketing.
- Experience in enterprise technology or SaaS marketing.
- Familiarity with additional analytics or sales engagement tools (e.g., Tableau, Salesloft, Outreach) to deepen insight into performance and follow‐up quality.
- Experience supporting account‐based or account‐cluster programmes in the UK and EMEA.
- Data‐driven and detail‐oriented, with a strong focus on measurement, reporting, and continuous improvement.
- Excellent stakeholder management and collaboration skills across marketing, sales, operations, and analytics teams.
- Proactive problem‐solver who can identify issues in data, process, or execution and recommend practical solutions.
- Comfortable operating in a fast‐paced, matrixed environment while maintaining high standards of quality and accountability to shared metrics.
What do we offer?
- Pension
- Life Assurance
- Private Medical
- Option for private dental
Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.
Marketing Executive in London employer: Dormont Manufacturing Co
Unisys is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to be at the forefront of technological innovation. With a strong emphasis on professional growth, employees benefit from comprehensive training programs and opportunities to collaborate with industry leaders in a supportive environment. Located in the UK, Unisys provides competitive benefits including pension plans, private medical insurance, and life assurance, making it an attractive choice for those seeking meaningful and rewarding careers in marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and conferences related to marketing and technology. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those involving demand generation and ABM. Use this as a conversation starter during interviews to demonstrate your hands-on experience and results.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Unisys, and express your interest in potential opportunities. Tailor your message to highlight how your skills align with their needs.
✨Tip Number 4
Utilise our website! Apply through StudySmarter’s platform to streamline your application process. It’s a great way to ensure your application gets noticed and shows you’re serious about landing that Marketing Executive role.
We think you need these skills to ace Marketing Executive in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in B2B demand generation and ABM. We want to see how your skills align with the specific responsibilities of the Marketing Executive role.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, don’t forget to mention your hands-on experience with Salesforce and any analytics tools like Power BI. We love seeing candidates who can turn data into actionable insights!
Highlight Event Experience:Given the focus on field marketing events, share examples of events you've planned or executed. We’re keen to know how you’ve driven engagement and pipeline through in-person or virtual events.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your Stuff
Before the interview, dive deep into Unisys and their marketing strategies. Familiarise yourself with their recent campaigns, especially in the UK and EMEA markets. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Showcase Your Data Skills
Since the role involves a lot of data analysis, be prepared to discuss your experience with Salesforce, Power BI, and any marketing automation platforms you've used. Bring examples of how you've used data to drive campaign success or improve lead generation.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to demand generation or ABM campaigns. Think about past experiences where you had to manage multiple events or campaigns simultaneously and be ready to share how you handled them.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their current challenges in demand generation or how they measure success in their campaigns. This shows you're not just interested in the role, but also in contributing to their success.
