Marketing Director CPC in London

Your role involves leading the planning and execution of strategic growth sales and marketing activity for the UK business within our International Vehicle Payments line of business, located in Swindon or London, UK.

As a successful candidate, you will:

• Drive brand awareness and new customer acquisition, activation, retention, up-sell, x-sell, and life-cycle marketing programmes across online and offline channels.
• Play a pivotal role in the entire GTM approach for Corpay Complete (CPC), a strategic growth area for Corpay in the UK.
• Be part of the senior leadership team, responsible for growing this part of the business in a fast-paced, proactive, and positive environment.
• Collaborate regularly with Sales, Product, and Customer Success teams.

As Marketing Director, you will work in a hybrid office environment and be provided with:

• Assigned workspace in your designated office location
• Company-issued equipment
• Formal, hands-on training
• Support and collaboration from a dedicated results-focused Global Marketing team

Role Responsibilities include:

• Defining the overarching marketing strategy in alignment with business objectives and growth targets.
• Identifying priority markets, segments, and channels to maximise brand impact and demand/lead generation.
• Developing positioning and messaging frameworks to differentiate Corpay Complete in competitive landscapes.
• Setting annual and quarterly marketing goals, KPIs, and performance benchmarks.
• Leading the end-to-end planning and delivery of full funnel marketing campaigns for Corpay Complete.
• Managing relationships with wider marketing teams and agencies, optimising use of internal and external resources.
• Overseeing paid advertising campaigns, budgets, and performance optimisation.
• Providing insights from marketing activity to inform product development and market positioning.
• Owning campaign performance reporting and insights.

Qualifications & Skills:

• Proven track record in planning, leading, and executing sales-focused marketing in a data-driven, multi-channel environment.
• Experience leading and delivering demand generation focused programmes.
• Excellent knowledge and experience of all direct channels, including digital & non-digital.
• Deep understanding and experience of lead generation, lead warming, and nurturing techniques.
• Excellent project management skills with the ability to manage competing priorities.
• A number of years’ experience in a similar senior role within B2B marketing.
• A commercial, outcome-focused, KPI and data-driven mindset.
• Ability to build strong sales and GTM relationships across the organisation.

Benefits & Perks:

• Competitive base salary, with bonus and car allowance.
• Pension, Health insurance, and lunch scheme.
• Virtual fitness classes offered company-wide.
• Employee discounts with major providers.
• Fun culture with company-wide contests and prizes.

Corpay is committed to building and nurturing a culture of diversity, inclusion, equality, and belonging.