At a Glance
- Tasks: Lead global CRM strategies and adapt them for local markets.
- Company: Join Tripadvisor, a leader in travel experiences and technology.
- Benefits: Flexible work, competitive pay, travel perks, and tuition assistance.
- Other info: Hybrid role with a focus on collaboration and personal growth.
- Why this job: Make a global impact while connecting cultures through travel.
- Qualifications: Experience in managing CRM across diverse regions and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories.
This role is the bridge between our global brand and local relevance. You will oversee the customer journey across diverse markets, ensuring our messaging resonates culturally while maintaining global consistency.
Job Location: Hybrid - This role is a hybrid position that requires 2 days per week in our London office.
Key Responsibilities:
- Market Localization: Adapt global CRM strategies for regional nuances, managing the end-to-end execution of email, push, and SMS campaigns across international markets.
- Opportunity Mapping: Identify untapped growth levers in specific regions through deep-dive data analysis and market research.
- Competitive Benchmarking: Perform quarterly audits of international competitors to ensure our CRM tactics remain ahead of local market trends.
- AI-Driven Content: Utilize GenAI tools to scale localized content creation and perform sentiment analysis on regional feedback.
Required Skills:
- Cross-Cultural Literacy: Proven experience managing CRM in at least two distinct global regions (e.g., EMEA, APAC, LATAM).
- AI Proficiency: Ability to use AI for insight generation, prototyping new ideas, and accelerating output.
- Analytical Rigor: Strong analytical skills and the ability to interpret test results and form new hypotheses and learning agendas.
What We Offer:
- Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses.
- Work your way with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
- Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
- Donation matching. Give back? Give more! We match qualifying charitable donations annually.
- Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
- Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
- Travel perks. We believe that travel is employee development, so we provide discounts and more.
- Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
- Health benefits. We offer great coverage and competitive premiums.
- Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.
Our Cultural Pillars:
- Traveler first: We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviours and insights are what drives us.
- Execution is our edge: We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale.
- We succeed together: The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team.
If you have any additional questions about careers at Tripadvisor you can email us.
