At a Glance
- Tasks: Lead marketing tech strategies to boost player engagement and revenue growth.
- Company: Join Super Group, a leading digital gaming company transforming the industry.
- Benefits: Enjoy competitive pay, health perks, and career development opportunities.
- Other info: Dynamic team culture focused on accountability, adaptability, and innovation.
- Why this job: Be at the forefront of innovation in the exciting online gaming world.
- Qualifications: Experience in marketing growth and understanding of player behaviour required.
The predicted salary is between 70000 - 90000 £ per year.
Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique! Our global customer base is exploding and we need your skills to support us on this exciting journey!
Who we are
We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise and we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience.
About the Role
The Head of Marketing Technology is responsible for driving profitable growth and player engagement across global markets by enabling smarter, faster, and more responsible marketing through data and technology. This role ensures marketing technology delivers measurable outcomes across the full marketing lifecycle from acquisition through to retention, while operating within complex regulatory environments. You will focus on using technology as a lever to create competitive advantage via real‑time, personalised player experiences and efficient marketing operations.
Key Responsibilities
- Drive Revenue Growth & Player Value: Optimise the full player lifecycle—from acquisition through to retention and reactivation by translating commercial objectives into actionable martech strategies. Improve key metrics across acquisition and retention: Acquisition: Active Players, Open to Active Player conversion rate, Cost Per Acquisition (CPA). Retention: Retention Rates, Player Values & Active Player Days. Review and optimise existing measurement frameworks to prove marketing impact on revenue.
- Drive Real-Time Customer Engagement & Personalisation: Use the marketing stack to deliver highly personalised, event‑driven experiences across sportsbook, casino, and gaming products. Activate first‑party and behavioural data to trigger relevant offers, content, and promotions at the right moment using marketing technology. Deliver seamless omnichannel journeys and use cases across app, web, paid media, and affiliates.
- Martech Strategy: Define and execute a scalable martech roadmap that supports multiple markets and regulatory requirements across Betway (2026) and Spin (2027). Ensure technology supports compliance with local regulations (e.g. consent, responsible gaming, data privacy). Ensure marketing systems support player protection measures (e.g. exclusion, limits, safe messaging). Be responsible for commercial and budget forecasting; contract renewals and budget planning and business case.
- Cross‑Functional Leadership: Partner with Product, CRMX, Data/Data Engineering, Data Science, Compliance, HVC teams to align on shared outcomes. Influence senior stakeholders on how martech drives competitive advantage and growth. Lead complex, multi‑market initiatives with diverse stakeholder groups (as a priority, the current internal migration to a new vendor).
- Team & Capability Development: Build and lead a high‑performing global martech and marketing operations team. Foster a culture focused on speed, accountability, and measurable outcomes. Establish clear operating models with Data Engineering that enable rapid execution and scalability.
Success Measures
To be demonstrated as direct result from the use of the marketing technology stack: Improvement in player acquisition efficiency (CPA reduction), Increased player lifetime value (LTV) and retention rates, Regulatory adherence across all marketing activities (0% self‑exclusion incidents and SLA / incident management), Faster campaign execution, especially around live events with before and after metrics.
What You’ll Bring
You’re someone who brings: Proven success driving marketing‑led growth, ideally in a betting, gaming, or highly regulated, high‑frequency digital environments. Deep understanding of player lifecycle, behavioural segmentation, and real‑time engagement. Strong experience in marketing measurement, attribution, and performance optimisation. Ability to operate effectively across multiple markets with varying regulatory requirements. Commercial mindset with a clear understanding of revenue drivers (NGR, ARPU, retention). Strong stakeholder management. Experience leading transformation and simplifying complex martech ecosystems.
As this is a team management role, we are looking for candidates who can demonstrate they are: Commercially driven: obsessed with revenue, player value, and ROI. Customer‑centric: understands player motivations and behaviours deeply. Outcome‑focused: prioritises measurable business impact over activity. Pragmatic & fast‑moving: thrives in real‑time, event‑driven environments. Responsible: balances growth with regulatory compliance and player protection. Collaborative influencer: aligns diverse global stakeholders.
Desirable Skills You’ve Got Up Your Sleeve
It would be great if you also have some of the following skills: In‑depth knowledge of sports betting markets, including odds calculation, betting types and market trends. Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations. Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
Our Values Are Non‑Negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are: Adaptability, Ownership and accountability, Initiating action, Resilience, Team orientation, Integrity, Innovation.
What You’ll Get Back
We invest in your growth and wellbeing, so you can bring your best: Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast. Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career. Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
Employee Assistance Programme Benefits: Vitality Health Care, Unum Dental, Life Assurance & Income Protection, Tusker car scheme, Cycle to Work, Retail discounts.
Head of Marketing Technology (MarTech)- Maternity cover in London employer: Dormont Manufacturing Co
Dormont Manufacturing Co is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration. With a strong commitment to employee growth, the company provides extensive training opportunities and a comprehensive benefits package, all while supporting a flexible hybrid work model that enhances work-life balance. Join us in shaping the future of lottery solutions in a role that promises meaningful impact and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Technology (MarTech)- Maternity cover in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
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We think you need these skills to ace Head of Marketing Technology (MarTech)- Maternity cover in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Dormont Manufacturing Co from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Dormont Manufacturing Co specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Dormont Manufacturing Co, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Dormont Manufacturing Co you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Dormont Manufacturing Co that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Dormont Manufacturing Co, so think on your feet and don't hesitate to showcase your creativity!
