At a Glance
- Tasks: Lead go-to-market strategies and drive growth for Crunchyroll in Europe.
- Company: Join Crunchyroll, the ultimate destination for anime fans worldwide.
- Benefits: Enjoy competitive pay, health coverage, gym allowances, and free Crunchyroll access.
- Other info: Hybrid work model with a vibrant team culture and career development opportunities.
- Why this job: Shape the future of anime while working with passionate colleagues.
- Qualifications: 8+ years in strategy or growth roles, preferably in media or streaming.
The predicted salary is between 50000 - 70000 £ per year.
About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super‑serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in‑person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime!
About the role
We're looking for a strategic and analytically driven Go‑To‑Market Senior Manager, Europe, to accelerate growth across key European markets, with a focus on Spain, Italy, and emerging expansion territories. Reporting to our VP of GTM & Partnerships Marketing, Europe, you’ll shape go‑to‑market strategy and drive subscriber and revenue growth across Crunchyroll’s streaming business and broader ecosystem. You’ll combine data‑driven decision making, market analysis, and commercial strategy to identify growth opportunities, optimize performance, and support market expansion initiatives across the region.
We’re looking for someone with a strategy and growth background who has led go‑to‑market and expansion initiatives across Spain, Italy, and broader European markets, and thrives in fast‑paced environments where analytics and local market insight drive growth.
Key Responsibilities
- Lead go-to-market strategy and growth planning for key European markets, with a focus on Spain, Italy, and emerging expansion territories.
- Develop data-driven growth strategies across acquisition, engagement, retention, and monetization to drive subscriber and revenue growth.
- Analyze market trends, consumer behavior, competitive landscapes, and distribution ecosystems to identify growth opportunities and inform strategic decisions.
- Build business cases and evaluate market expansion opportunities across partnerships, pricing, channels, and new market entry strategies.
- Partner cross-functionally with Product, Marketing, Content, Partnerships, Lifecycle, Finance, and Global GTM teams to execute regional growth initiatives.
- Optimize customer acquisition and lifecycle performance through experimentation, analytics, and performance insights across digital, partnership, and media channels.
- Provide regional market insights and strategic recommendations to improve product-market fit, content relevance, and user experience.
- Support strategic partnerships with telcos, pay-TV providers, aggregators, payment partners, and other distribution platforms.
- Own regional KPI tracking and performance reporting across subscriber growth, revenue, CAC, LTV, churn, and channel performance.
- Translate complex data and insights into clear recommendations, GTM frameworks, and actionable growth plans.
- Help develop scalable GTM playbooks, best practices, and experimentation frameworks across European markets.
This role follows a hybrid schedule, with three days per week onsite at our London office.
About You
- 8+ years of experience in strategy, consulting, go-to-market, growth, or business operations roles within streaming, entertainment, media, consumer technology, or telecom industries in Europe.
- Experience at a top-tier management consulting firm (e.g., McKinsey, Bain, BCG) and/or leading international expansion and GTM initiatives in high-growth environments is strongly preferred.
- Deep understanding of the European media and digital ecosystem, including streaming platforms, telcos/ISPs, payments, and distribution partnerships, with particular expertise in Spain and Italy.
- Proven track record of using data, analytics, and commercial insights to drive subscriber growth, revenue, engagement, and market expansion.
- Strong analytical and strategic problem-solving skills, including experience with forecasting, financial modeling, business case development, and executive-level presentations.
- Experience developing market-entry strategies, regional growth plans, and scalable GTM frameworks across multiple markets.
- Comfortable navigating ambiguity, shifting priorities, and complex cross-functional environments while influencing stakeholders across global and regional teams.
- Strong communication and relationship-building skills, with the ability to influence stakeholders at all levels.
- Experience working across multiple European markets and cultures; fluency in English required, with Spanish or Italian language skills a plus.
- Advanced proficiency in Excel/Google Sheets and business performance analysis; familiarity with SQL, Tableau, Looker, or similar analytics tools is a plus.
- MBA or equivalent graduate degree preferred.
- Passion for anime, entertainment, streaming, gaming, or youth culture is a strong plus.
About the Team
Both domestic and ever-expanding international efforts fuel Crunchyroll’s global expansion. The GTM & Planning team works with U.S.-based leadership and regional teams to develop go-to-market and partnership marketing plans and programs to expand Crunchyroll’s growth through our owned-and-operated presence and high-profile third-party distribution partners. The team’s mandate is to delight and super-serve anime fans, expand Crunchyroll’s footprint and brand awareness, and help make Crunchyroll synonymous with anime worldwide. The GTM & Planning team is part of the broader Growth & Planning (performance marketing) organization.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Best-in class medical, dental, and vision private insurance healthcare coverage.
- Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP).
- Employer 5% salary contribution into a DC Pension Plan.
- Allowances for Gym & Wellness, Meals, Commuting.
- Free premium access to Crunchyroll along with monthly discounts to the Crunchyroll store.
- Professional Development.
- Company's Paid Parental Leave - up to 22 weeks for birthing parents, up to 12 weeks for non-birthing parents.
- Hybrid Work Schedule.
- Paid Time Off.
- Flex Time Off.
- 5 Yasumi Days.
- Half-Day Fridays during the summer.
- Winter Break.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business. We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Go-To-Market Senior Manager, Europe in London employer: Dormont Manufacturing Co
Crunchyroll is an exceptional employer that fosters a vibrant and inclusive work culture, where passionate individuals come together to shape the future of anime. With a hybrid work schedule based in London, employees enjoy competitive benefits including comprehensive healthcare, generous parental leave, and professional development opportunities, all while being part of a dynamic team dedicated to serving over 100 million anime fans worldwide. Join us to not only advance your career but also to connect with a community that shares your love for anime and entertainment.
StudySmarter Expert Advice🤫
We think this is how you could land Go-To-Market Senior Manager, Europe in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Go-To-Market Senior Manager, Europe in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
