At a Glance
- Tasks: Transform social data into actionable insights and drive strategy.
- Company: Join VML, a leading creative agency known for innovation and collaboration.
- Benefits: Enjoy hybrid working, competitive salary, and a culture of inclusion.
- Other info: Be part of a diverse team that values creativity and growth.
- Why this job: Make an impact by shaping social strategies for top global brands.
- Qualifications: Experience in social analytics and a passion for audience behaviour.
The predicted salary is between 80000 - 100000 £ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s.
We are looking for an experienced Senior Social Insights Manager to help turn social data into clear, actionable insight. You’ll be naturally curious and analytical, with a strong understanding of audience behaviour, cultural trends, and the evolving social landscape. Comfortable working with complex data sets, you’ll be able to uncover meaningful insights and translate findings into clear recommendations that inform strategy and decision-making.
You’ll thrive in a fast-paced environment, work collaboratively across teams, and confidently communicate insight-led thinking to both internal stakeholders and clients.
What you’ll be doing:
- Collating and processing high volumes of social-first performance data
- Monitoring and reporting on performance, both from a campaign perspective and for always-on activity
- Distilling clear actions and insight through the data making recommendations and presenting findings in a clear, client-facing manner
- Crafting clear performance analysis and narratives in reporting
- Closely working alongside a team of strategists to develop data-driven work for both current clients and new business prospects
- Creating social dashboards to help aid and manage reporting across the agency
- Develop an agency proposition on reporting and ‘which metrics matter’
What you’ll need:
- Long-term expertise in social listening & digital analytics, with proven ability to impact social strategy
- Strong knowledge of social media vendors ranging from listening, trendspotting, and audience research
- Great expertise with social media measurement tools and platforms
- Exceptional organizational and time management skills
- Strong attention to detail and the ability to build productive relationships with key partners
- Digital curiosity and passion to learn new, rapidly evolving platforms and stay abreast of trends
- Demonstrate critical thinking skills to think, plan, and execute resourcefully across multiple tasks
- Team-player; ability to work with all business divisions in a proactive manner while driving results
- Adapts easily to changing situations and demonstrates flexibility in juggling priorities
- Demonstrates strong ability to understand and adapt to significant shifts impacting social media
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives reflect our dedication to giving back and making a positive impact in our communities and beyond.
Director of Social Analytics & Insights in London employer: Dormont Manufacturing Co
VML is an exceptional employer that champions innovation and inclusivity, offering a dynamic work culture where creativity thrives. With a commitment to employee growth through diverse opportunities and a hybrid working model from our vibrant Sea Containers office in London, we empower our team to make meaningful contributions while enjoying a balanced work-life experience. Join us to be part of a global network that values connection and the power of diverse perspectives, driving impactful work for some of the world's leading brands.
