Director, Consumer PR in London

What You’ll Do

You’ll manage the development and implementation of integrated brand communication strategies that drive relevancy and growth across the EMEAI region (inclusive of India) for Authentic’s portfolio of brands. Reporting directly to the SVP, Integrated Marketing EMEAI, you’ll collaborate with the Global PR & Comms team, regional Integrated Marketing team, Brand Management team, and brand partners to develop and execute integrated communication strategies that drive relevancy and growth for Authentic’s portfolio in the region.

Responsibilities

• Strategic Leadership – Lead the creation and execution of integrated PR and communications strategies across the EMEAI region, aligning closely with Brand Management, Global Communications, and key commercial stakeholders.
• Media Relations & Storytelling – Build and leverage senior‑level editorial relationships to secure high‑impact coverage across fashion, lifestyle, and business media.
• Brand Reputation & Risk Management – Protect and manage brand reputation across EMEAI for the lifestyle and entertainment brands, identifying and escalating potential risks in real time.
• Audience Growth & Relevance – Drive initiatives that expand brand reach and cultural relevance, engaging new and diverse audiences to support business growth and market penetration.
• Showroom & Experiential Strategy – Lead the PR strategy and activation of Authentic’s interactive showrooms and style studio, leveraging the space as an immersive hub for media and stylists relations, press events and creator engagement.
• Talent, Celebrity & Stylist Engagement – Cultivate and manage relationships with stylists, celebrities, and cultural influencers in partnership with the Influencer Marketing Manager to maximize brand visibility across TV, film, digital, social, and print platforms.
• Content Development & Media Outreach – Oversee the development of press materials including releases, media alerts, and tailored pitches.
• Cross‑Functional Collaboration – Partner with Authentic’s Global Corporate Communications team to ensure alignment and consistency in messaging across EMEAI markets.
• Events & Campaign Execution – Lead the planning and delivery of seasonal campaigns, press events, and key moments that drive visibility and engagement across priority markets.
• Tools, Systems & Reporting – Utilize industry‑leading PR and media intelligence platforms (e.g., Cision, Launchmetrics, Muck Rack) to manage outreach, track coverage, measure impact, and provide strategic insights to stakeholders.

Must Haves

• A minimum of 8 years of experience in a senior PR/communications role, managing multiple brands concurrently, either in‑house or at an agency within fashion, lifestyle, entertainment or consumer brands across EMEAI.
• Experience working with celebrities and talent with a strong network across EMEAI media, stylists and cultural influencers.
• Demonstrated ability to lead regional strategy while aligning with global direction.
• Thorough knowledge of media landscape and timely news cycles across print, digital, broadcast and social across EMEAI.

Required Qualifications

• Strong commercial awareness with a clear understanding of how PR drives business outcomes.
• Digital‑first mindset, leveraging emerging technologies and AI to enhance efficiency, inform decisions and evolve PR and storytelling.
• Proficiency in media intelligence platforms and reporting.
• Excellent communication skills – both writing and speaking.
• Exceptional relationship building and leadership skills.
• Solutions‑oriented, thrives under pressure and comfortable with ambiguity.
• Enthusiasm for fashion, retail, entertainment and pop culture.
• Proficiency in one or more additional European languages is highly desirable, but not required.
• Proficiency in MS Office (Word, Excel, PowerPoint); Keynote skills are a plus.

Core Competencies

• Exceptional storytelling, generating creative ideas and identifying brand‑right opportunities that align with overall marketing strategy.
• Commercial awareness with a clear understanding of how PR drives business outcomes.
• Digital‑first mindset and ability to leverage emerging technologies and AI.
• Demonstrated success prioritising and meeting daily, weekly and seasonal deadlines in a fast‑paced, multi‑brand environment.
• Excellent communication skills – writing and speaking.
• Exceptional relationship building and leadership skills.
• Both strategic and hands‑on in approach.
• Solutions‑oriented, thrives under pressure and comfortable with ambiguity.
• Enthusiasm for fashion, retail, entertainment and pop culture.
• Proficiency in one or more additional European languages is highly desirable.
• Proficiency in MS Office (Word, Excel, PowerPoint); Keynote skills are a plus.

Equal‑Opportunity Employment Statement

Authentic is an equal‑opportunity employer and we value and embrace the diversity and inclusion of all team members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.