At a Glance
- Tasks: Design and execute innovative digital marketing campaigns that make a real impact.
- Company: Join a forward-thinking company that values bold ideas and diverse perspectives.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Work in a dynamic London office with a focus on collaboration and creativity.
- Why this job: Shape the future of science and learning through impactful marketing strategies.
- Qualifications: Bachelor's degree and 3+ years in digital marketing; analytical skills are a must.
The predicted salary is between 43000 - 61533 £ per year.
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
Job Responsibilities
- Design and execute integrated multi‑channel digital campaigns targeting researcher and author audiences – spanning awareness and lead generation through to nurture, conversion, and retention.
- Lead campaign strategy and copy/asset development for author marketing programs, driving journal article submissions across Wiley’s journal portfolio.
- Develop and manage researcher‑focused campaigns promoting corporate products, with clear goals around product awareness, sign‑up, and active usage.
- Define the audience data and behavioural signals needed to power effective campaigns – working across data, technology, and insights teams to ensure the right information is captured and accessible, and proactively identify new ways data can be used to deepen engagement with researcher and author audiences.
- Partner with Marketing Automation specialists to build and optimise automated nurture programmes, ensuring campaigns are efficient, scalable, and continuously improving.
- Collaborate with Performance Insights teams to monitor, report on, and act on campaign data – testing new approaches, iterating on messaging, and making evidence‑based optimisation decisions.
- Identify and evaluate new digital partnership and promotion opportunities, developing business cases and investment proposals with clear cost/benefit analysis.
Required Qualifications
- Bachelor’s degree in any discipline. Additional certifications in Digital Marketing, Data Analytics, or SEO/SEM are a plus.
- 3+ years of experience in marketing with proven experience building and scaling multi‑channel digital marketing campaigns, using platforms such as Google Analytics, Google Ads, Microsoft Advertising, and LinkedIn to drive awareness, acquisition, and engagement.
- Strong analytical mindset, with the ability to leverage performance data, audience insights, and tools like Power BI to inform strategy, optimise campaigns, and generate actionable insights.
- Ability to translate complex products or research‑driven propositions into clear, compelling messaging across email, web, paid, and social channels, with strong written and verbal communication skills.
- Demonstrated success collaborating with cross‑functional, global stakeholders (e.g., product, editorial, technology, and marketing) to align priorities and deliver integrated, high‑impact campaigns.
Preferred Qualifications
- Experience working within academic publishing, scholarly communication, or a related scientific/technical field.
Location
London (Fitzroy Square), GBR
Salary Range
43,000 GBP to 61,533 GBP
Digital Marketing Manager in London employer: Dormont Manufacturing Co
At Wiley, we foster a vibrant work culture that champions bold ideas and diverse perspectives, making it an exceptional employer for a Digital Marketing Manager. Located in the heart of London, our team thrives on collaboration and innovation, offering ample opportunities for professional growth and development while driving impactful campaigns in the academic publishing sector. With a commitment to inclusivity and employee well-being, we empower our staff to explore their potential and contribute meaningfully to the scientific community.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing campaigns and successes. This gives us a tangible way to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. We want to see your enthusiasm for our mission and how you can contribute to our goals. Tailor your responses to reflect our values!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in being part of our team.
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for digital marketing shine through! We want to see how your curiosity and ambition align with our mission to transform knowledge into impact.
Tailor Your Experience:Make sure to highlight your relevant experience in multi-channel campaigns. We love seeing how you've used platforms like Google Analytics and LinkedIn to drive results, so don’t hold back on those details!
Be Clear and Compelling:Your written communication skills are key! Use clear and engaging language to convey your ideas, especially when translating complex concepts. Remember, we’re looking for someone who can make the complicated sound simple.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing. Familiarise yourself with platforms like Google Analytics, Google Ads, and LinkedIn, as these are crucial for the role. Be ready to discuss how you've used these tools in past campaigns.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing specific examples where you've leveraged data to optimise campaigns. Think about how you can explain your approach to using performance data and audience insights to drive results.
✨Craft Compelling Messaging Examples
Since the role involves translating complex ideas into clear messaging, come prepared with examples of your past work. Bring along samples of email campaigns or social media posts that showcase your ability to communicate effectively with diverse audiences.
✨Highlight Collaboration Experience
This position requires working with various teams, so be ready to share stories about successful collaborations. Discuss how you've aligned priorities with cross-functional stakeholders and the impact it had on your campaigns.
