At a Glance
- Tasks: Join us to optimise customer experiences and drive retention strategies in the iGaming sector.
- Company: Be part of Betway, a leading global digital gaming company with a vibrant culture.
- Benefits: Enjoy competitive pay, health perks, and opportunities for rapid career growth.
- Other info: Dynamic work environment with plenty of room for creativity and personal development.
- Why this job: Make a real impact in the exciting world of online gaming and innovation.
- Qualifications: Passion for iGaming, strong analytical skills, and a collaborative mindset are essential.
The predicted salary is between 35000 - 45000 £ per year.
Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!
Our global customer base is exploding and we need your skills to support us on this exciting journey! At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds.
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
As our CRM Executive, you’ll be responsible for optimising all stages of the customer lifecycle for respective market/s to ultimately retain customers for longer and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as the reporting on our main KPIs. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.
What you’ll do:
- Be a key contributor to the Sports & Casino communications and promotions strategy for the UK market, with a stronger focus on the casino side.
- Analyse and summarise customer data using Tableau dashboards to spot trends and patterns; bringing together data from various sources (CRM tools, excel sheets etc.).
- Manage projects with involvement in all Retention and Marketing processes starting from planning up until execution and reporting.
- Manage content creation with the help of the creative team.
- Ensure the Betway website is up to date across all platforms (mobile & desktop).
- Troubleshoot issues with automated comms and workflows.
- Liaise with external Casino providers regarding new game releases and promotional opportunities.
- Manage a range of communication tools – email, SMS, push notification, in-app messaging, landing pages etc.
- Schedule the promotional and communications calendars with stakeholders in the same regional team.
- Profile players to create specific segments and offers.
- Manage the execution and delivery of new workflows.
- Liaise with Compliance and CRMX to understand any new required workflows needed and manage the execution of these.
- Review and report on communications, website content and games’ performance which includes working with Analytics Department and Reporting Specialist on creating automated reports.
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
What you’ll bring:
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas.
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals.
- Strong organisational skills and the ability to manage multiple projects without dropping the ball.
- Exceptional attention to detail and a commitment to high‑quality work.
- Adaptability – you stay sharp, productive and positive in fast‑moving environments.
- Experience within i-gaming, specifically the Casino side.
- Tech-savvy and comfortable learning and working with advanced systems.
- Ability to manage multiple assignments whilst liaising with a variety of stakeholders.
- Analytical skills.
Desirable skills you’ve got up your sleeve:
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
- Experience in developing and executing customer retention strategies.
- Experience in utilising Salesforce Marketing Cloud / Adobe CDP (Content Builder, Journey Builder etc.).
- Good knowledge of Excel.
- Strong problem-solving skills in understanding and diagnosing solutions.
Our values are non-negotiables:
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
What you’ll get back:
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
- Vitality Health Care
- Unum Dental
- Life Assurance & Income Protection
- Tusker car scheme
- Cycle to Work
- Retail discounts
At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.
Should you not hear from us within 2 weeks, please assume your application has not been successful.
CRM & Retention Strategist – iGaming Casino in London employer: Dormont Manufacturing Co
At Betway, we pride ourselves on being an exceptional employer that champions innovation and personal growth within the dynamic iGaming sector. Our vibrant work culture fosters collaboration and creativity, ensuring that every team member feels valued and empowered to contribute to our mission of becoming a global leader in online gaming. With comprehensive benefits, including health care, professional development programmes, and a supportive environment, we are committed to helping you thrive in your career while making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Retention Strategist – iGaming Casino in London
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We think you need these skills to ace CRM & Retention Strategist – iGaming Casino in London
Some tips for your application 🫡
Show Off Your Creativity!:In marketing and communications, creativity is key! Make sure your application showcases your unique style. Whether it’s in your CV or cover letter, use dynamic language and possibly even a personal branding statement that reflects who you are and what you can bring to Dormont Manufacturing Co.
Demonstrate Your Writing Skills:Solid writing skills are a must in this field. Include samples of your work along with your application—whether it’s blog posts, social media campaigns you’ve created, or even university projects. This not only highlights your abilities but also gives us an insight into your writing style.
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Don’t Skip the Personal Touch!:In your cover letter, add a few lines about why marketing and communications excite you. Personal anecdotes about experiences you've had or moments that sparked your interest in the field can show us your passion and drive. And remember, we love candidates who take the time to apply through our website!
How to prepare for a job interview at Dormont Manufacturing Co
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In marketing communications, creativity is key. Make sure to prepare a portfolio showcasing any relevant projects you've worked on, whether that’s social media campaigns, design work, or interesting content you’ve created. Let your personality shine through—it's all about how you can engage an audience!
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