At a Glance
- Tasks: Drive subscriber growth through innovative CRM strategies and personalised customer experiences.
- Company: Join Harmsworth Media, home to New Scientist and The I Paper.
- Benefits: Enjoy 25 days' holiday, pension plan, discounts, and onsite gym access.
- Other info: Inclusive workplace culture with excellent career development opportunities.
- Why this job: Be at the forefront of data-driven marketing in a dynamic media environment.
- Qualifications: 1-2 years in CRM or Email Marketing; experience with Sailthru is a plus.
The predicted salary is between 30000 - 40000 £ per year.
Location: Harmsworth Media Head Office - High Street Kensington, London
Position: Permanent
About the Role
Are you a data-driven marketer with a passion for high-quality journalism? Harmsworth Media is looking for a CRM Executive to join our team. In this role, you will be at the heart of the growth strategy for two of the UK's most respected titles: New Scientist and The I Paper. You will be responsible for executing a multi-channel strategy that touches every part of the subscriber journey - from the moment they onboard to long-term retention and win-back. This is a fantastic opportunity for a professional with 1-2 years of experience to leverage a world-class CRM platform and deliver truly personalised customer experiences.
Main Responsibilities
- Strategic Execution & Automation
- Support the Head of CRM in delivering our overarching roadmap
- Audit and evolve automated lifecycle programs, including welcome series, renewals, and win-back flows
- Partner with internal data teams to identify segmentation opportunities and maintain database hygiene
- Manage a rolling A/B test plan to ensure every touchpoint is optimised for conversion
- Campaign Management
- Own the end-to-end production process: from creative ideation to technical deployment
- Platform Expert: Build and deploy sophisticated campaigns within Sailthru, utilising its full suite of automation and personalisation tools
- Ensure all tracking and technical triggers are flawlessly implemented
- Insights & Reporting
- Analyse performance using Google Analytics and Sailthru reporting tools
- Translate complex data into actionable insights for stakeholders across Sales, Marketing, and Editorial
- Proactively manage email deliverability, rendering, and technical troubleshooting
- Quality & Compliance
- Build high-value audience segments based on real-time user behaviour and intent
- Act as the final "quality gatekeeper", ensuring all communications are on-brand, technically perfect, and mobile-optimised
- Ensure all activity remains strictly compliant with GDPR and data privacy regulations
About You
Experience & Technical Skills:
- 1-2 years in a dedicated CRM or Email Marketing role
- Experience with Sailthru is a significant advantage (though we will consider experience in Braze, HubSpot, or similar)
- A basic understanding of HTML/CSS for troubleshooting email templates
- Proficient in Google Analytics and Excel for data manipulation
Core Competencies:
- Copywriting: You have a natural flair for writing persuasive, engaging copy that resonates with curious and informed audiences
- Analytical Mindset: You don't just report numbers; you understand the "why" behind them
- Attention to Detail: You have a sharp eye for detail and a "right first time" mentality
- Collaborator: You can build strong bridges between editorial, tech, and marketing departments
Package Description
Our benefits package increases the longer you've been with us. Here's what to expect:
- 25 days' holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more...
About Us
Harmsworth Media is a division within DMGT focused on growing premium subscription businesses. Currently, it is home to New Scientist and The i Paper, two publishing brands with ambitious strategic investments.
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
CRM Executive in London employer: Dormont Manufacturing Co
Harmsworth Media is an exceptional employer located in the vibrant High Street Kensington, London, offering a dynamic work culture that fosters creativity and collaboration. With a strong commitment to employee growth, you will benefit from a comprehensive package that includes increasing holiday entitlement, access to wellness facilities, and a supportive environment that values diversity and inclusion. Join us to be part of a forward-thinking team dedicated to delivering high-quality journalism while leveraging cutting-edge CRM strategies.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in London
✨Tip Number 1
Get to know the company inside out! Research Harmsworth Media, their values, and their publications like New Scientist and The I Paper. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about your past experiences and how they relate to the role. We want you to shine, so be ready to discuss your analytical mindset and attention to detail!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Harmsworth Media family. Good luck!
We think you need these skills to ace CRM Executive in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Executive role. Highlight your experience with data-driven marketing and any relevant tools like Sailthru, Braze, or HubSpot. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for high-quality journalism and how you can contribute to our growth strategy. Keep it engaging and personal – we love a good story!
Show Off Your Analytical Skills:Since this role involves a lot of data analysis, make sure to mention your experience with Google Analytics and Excel. We’re looking for someone who not only reports numbers but understands the insights behind them!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your CRM Tools
Make sure you brush up on your knowledge of CRM platforms, especially Sailthru. Familiarise yourself with its features and how they can enhance customer experiences. Being able to discuss specific functionalities will show that you're ready to hit the ground running.
✨Data-Driven Mindset
Prepare to talk about how you've used data in previous roles. Think of examples where you've analysed performance metrics or optimised campaigns based on insights. This will demonstrate your analytical mindset and ability to translate numbers into actionable strategies.
✨Showcase Your Copywriting Skills
Since copywriting is a key competency for this role, be ready to share examples of persuasive copy you've written. You might even want to prepare a short piece on a relevant topic to showcase your flair for engaging content during the interview.
✨Collaboration is Key
Highlight your experience working with different teams, such as editorial, tech, and marketing. Be prepared to discuss how you've built strong relationships and collaborated effectively to achieve common goals. This will show that you can thrive in a cross-functional environment.
