Account Director - eCommerce (RDM) in London

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Role Summary and Impact

The UK RDM Account Director is an experienced in platform retail media and eCommerce expert as part of ZEUR UK team, responsible for developing best in class RDM campaigns, and managing the relationship with the UK RDM & Search Lead, as well as providing support to Category teams. They will provide excellent portfolio coordination skills and strategic guidance in managing campaigns as well as the knowledge/skills to push innovative thinking.

Responsibilities

• Responsibility for the output of your team, both client facing and operational, and accountability for adherence to controls and best practices.
• Strategic understanding of the Nestle business and KPIs, keeping up to date with latest industry news and proactively spotting trends, product releases, and other opportunities which could enhance Nestle activity.
• Maintain a forward thinking and innovative approach in the development of all activity.
• Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders.
• Take responsibility for your team’s development and career progression within the agency.
• Communication lead with the client contacts, media partners and internal stakeholders with the support of the UK Retail Media Lead (Director) when required.
• Foster a good working relationship across client team stakeholders to facilitate flawless execution of plans.
• Helping to drive process automation through adoption of technology and efficient ways of working.
• Lead on application and adherence to all areas of activation related finance process.
• Agree objectives with your line manager to ensure constant progression.
• Contribute to OpenMind culture in the team – great people with clear goals, objectives, and development plans.

Skills and Experience

• In-depth understanding of eCommerce/retail media campaign set-up, management, optimisation and reporting across media owner and technology vendor platforms.
• Excellent understanding of the strategic and tactical application of eCommerce/retail media and digital marketing in general.
• Proficient in Amazon, Criteo, Citrus and an understanding of the main UK retailers (Sainsbury’s, Tesco, ASDA, Morrison’s, Ocado etc.) and Quick Commerce Partners (Deliveroo, Uber Eats etc.).
• Experience with bid management platforms (Skai, Pacvue).
• Proven project management, leadership and people management experience.
• Data-literacy – aware of the available resources and how to turn data into insights that shape clear strategic opportunities.
• Attention to detail.
• Good storytelling skills – to give our ideas and thinking the best chance of coming to fruition.
• Team management skills, including the ability to communicate clearly and manage workload.
• Calm under pressure.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.