Analyst, Social Media in Henley on Thames

Benefits

• Company-provided healthcare
• Generous annual leave allowance
• Flexible working options, including hybrid working arrangements
• Generous pension provisions
• Income protection
• Health and wellness benefits
• Volunteering days
• Enhanced parental leave
• Life insurance

What we're looking for

The Analyst, Social Media plays an integral role in building Invesco's brand in EMEA. Partnering closely with internal content, design, marketing and compliance teams, as well as agency partners, our goal is to execute best‐in‐class social media strategies and content while aligning to business priorities. In this fast‐paced and fluid environment, this role will be responsible for creating, organizing and prioritizing social posts across multiple platforms and thought leader accounts while promoting best practices for creating social‐first content tailored to the needs of our varied audiences, from financial professionals to institutions.

You will ensure that Invesco's brand and tone of voice are clearly articulated across our social media channels, with a focus on LinkedIn. This role will be actively involved in content and video creation, campaign management, project and process management, and social listening and reporting. Working with several cross‐functional teams, providing an opportunity to build deeper relationships and knowledge of the asset management industry.

Responsibilities

• Working with a cross‐regional team to implement Invesco's organic social media strategy in EMEA to increase engagement with target audiences and support Invesco's overall business objectives.
• Assisting in the creation, editing and publication of written, photo, graphic and video content on a daily basis across Invesco channels, including for employee advocacy and for key Invesco thought leaders on LinkedIn. This includes working with editorial team to ensure editorial content is optimized for our social channels.
• Maintaining social media calendar in Airtable, identifying and reporting on scheduling overlaps/gaps.
• Under the direction of the Manager, Social Media, the analyst will work on social media campaigns including creating content, writing/editing copy, maintaining calendars using Airtable, manage inquiries through internal process tools (Aprimo), and tracking and reporting monthly metrics including followers, impressions, clicks, engagements, reach, etc.
• Working closely with the team to run and decipher social media listening reports.
• Closely partnering with Compliance to ensure all regulatory requirements are met for social media content for specific countries and EMEA‐wide. Regularly submit to Compliance tracking system (RedOak).
• Continually staying on top of social trends and platform features in addition to digesting social listening, client feedback, and competitive audits to implement growth and creative opportunities on social for Invesco brand.
• Learning Invesco's approach to social media strategies in a way that helps engage new and existing clients and builds brand reputation with key audiences and influencers.

Qualifications

• Direct related work experience in social media with proven track record of developing content strategy and social media programs that have demonstrated business results
• Knowledge of financial services or heavily regulated industry preferred.
• Superior editorial, written, and creative skills that have been specifically developed for digital‐first platforms.
• A passion for social‐first content creation and video production
• Ability to manage the process details of multiple posts on a daily basis.
• Enthusiasm in a fast‐paced environment
• Exceptional organizational and time‐management skills.
• Ability to work with cross‐functional teams.
• Previous experience using social media platforms and related tools like Hootsuite, Airtable, etc.