At a Glance
- Tasks: Lead global media planning and optimisation for our B2C subscription business.
- Company: Join The Economist Group, a leader in innovation and analytical insights.
- Benefits: Competitive pension, private health insurance, and flexible work options.
- Other info: Hybrid working model with opportunities for personal growth and volunteering.
- Why this job: Make a real impact on media strategy and effectiveness in a global organisation.
- Qualifications: Experience in media planning, data-driven marketing, and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
We are an organisation that exists to drive progress. That’s the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them. We deliver analysis and insights in many formats to subscribers and businesses in 170 countries through our three businesses, The Economist, Economist Enterprise and Economist Education, which uphold our global reputation for excellence and integrity.
About the Role
We are seeking a strategic and data-driven Head of Media Planning and Effectiveness to lead our global media planning, measurement, and optimization efforts for our B2C subscription business. This newly created role will oversee the media planning and measurement, ensuring an effective channel mix across both acquisition and brand campaigns. Reporting directly to the EVP of Marketing, this role will work cross-functionally with marketing leads, data, and finance teams, leveraging media mix modeling (MMM) and media planning tools to plan, optimize performance and maximize ROI.
Key Responsibilities
- Media Strategy & Planning
- Develop and execute a global media strategy that aligns with business goals, balancing brand-building and acquisition marketing
- Own the media mix, ensuring an optimal allocation of spend across digital and traditional channels
- Utilize media planning tools and industry benchmarks to inform investment decisions
- Work with the data and research teams to mine audience-level insights that can inform media targeting, creative strategy and investment decisions for both brand and acquisition efforts
- Measurement & Effectiveness
- Lead media measurement efforts using media mix modeling (MMM) to plan, measure, and optimise the effectiveness of our marketing spend
- Work with the data team to explore and implement incrementality testing and attribution models to ensure accurate performance tracking
- Provide ongoing insights and recommendations to improve media efficiency and effectiveness
- Establish a unified brand reporting framework that bridges the gap between semiannual MMM/brand trackers and real-time channel delivery
- Channel Mix & Optimization
- Oversee the allocation of media budgets across paid, owned, and earned channels for both brand and performance channels
- Identify new opportunities in emerging media platforms to increase profitable customer acquisition and brand visibility
- Ensure cross-channel measurement to maximize efficiency and performance, removing duplication and inconsistencies in attribution
Who You Are
- Proven experience in media planning, and effectiveness within a data-driven marketing environment
- Expertise in media mix modeling (MMM), Nielsen or similar media planning tools, attribution modeling, and incrementality testing
- Strong analytical mindset, with the ability to translate complex data into actionable strategies
- Experience managing mid to large-scale brand and acquisition campaigns with a focus on effectiveness
- Ability to work cross-functionally with marketing, research, finance, and data teams in a global organization
- Strong stakeholder management and communication skills
Working Arrangements
The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.
What we offer
Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program. We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home. You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.
Head of Media Planning and Efficiency employer: Dormont Manufacturing Co
At The Economist Group, we are committed to fostering a culture of innovation and collaboration, making us an exceptional employer for the Head of Media Planning and Efficiency role. Our hybrid working model promotes flexibility, while our comprehensive benefits package, including private health insurance and generous leave policies, supports your wellbeing and work-life balance. With opportunities for professional growth and access to valuable resources, you will thrive in an environment that values analytical rigour and empowers you to make a meaningful impact on global challenges.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Media Planning and Efficiency
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Media Planning and Efficiency
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
