At a Glance
- Tasks: Lead media strategy and execution to drive brand growth through innovative digital solutions.
- Company: Join Unilever Malaysia, a leader in consumer goods with a focus on diversity and inclusion.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Be part of a diverse team committed to creating a better future for all.
- Why this job: Shape the future of media and make a significant impact on business growth.
- Qualifications: 10+ years in media or digital marketing, strong leadership and analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
Location: Kuala Lumpur, Malaysia
Business Unit: Unilever Malaysia
Function: Marketing / Growth & Marketing Office
Reports to: Director of Marketing & CSP, MY
Job Purpose
Lead end-to-end media strategy and execution across Unilever Malaysia, driving superior brand growth through data-driven, consumer-first, and social-first media excellence. Accountable for building best-in-class media capabilities, leveraging digital, data, and emerging platforms to maximize brand impact, deliver ROI, and accelerate marketing transformation.
Key Responsibilities
- Define and lead the end-to-end media strategy across all categories (BPC, Home Care, Foods) aligned to business and brand priorities.
- Drive social-first, digital-first media transformation across awareness, engagement, and commerce funnels.
- Translate consumer insights, market trends, and data into growth-driving media strategies.
- Own integrated media planning and deployment across all channels (digital, social, search, e-commerce, TV, OOH).
- Lead agency partners to deliver best-in-class execution and continuous optimization.
- Ensure campaigns are culturally relevant, data-driven, and performance-led.
- Establish robust measurement frameworks, KPIs, and attribution models.
- Continuously optimise media investments using real-time data and analytics.
- Deliver maximum ROI and productivity of media spend through disciplined budget management.
- Act as the primary interface with media agencies, publishers, and platforms.
- Build strong partnerships to unlock innovation, value, and preferential access.
- Collaborate with procurement to drive cost efficiency and media productivity.
- Lead adoption of new media technologies, platforms, creator ecosystems, and AI-driven solutions.
- Build first-party data and audience-led media planning capabilities.
- Continuously identify emerging opportunities to future-proof media strategy.
- Lead and develop a high-performing media team.
- Upskill the organization in media, digital, and data capabilities.
- Partner cross-functionally with Brand, CD, CMI, and Finance teams to drive integrated growth.
Key Skills & Experience
- 10+ years experience in media, digital marketing, or related roles, preferably in FMCG or leading agencies.
- Strong expertise in digital, social, performance media, and emerging platforms.
- Proven track record of leading end-to-end media strategy and delivering business impact.
- Strong understanding of media planning, buying, measurement, and analytics.
- Strong commercial acumen with an ROI-driven mindset.
- Experience managing agencies and complex stakeholder environments.
- Strong analytical skills with ability to translate data into actionable insights.
- Proven leadership and team management experience.
Leadership Behaviours
- Consumer & Customer Obsession
- Growth Mindset
- Accountability for Impact
Why This Role
This is a critical leadership role at the heart of Unilever Malaysia’s social-first and data-driven transformation, with the opportunity to shape the future of media and directly impact business growth at scale.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Head of Media & Digital Growth, Malaysia employer: Dormont Manufacturing Co
Unilever Malaysia is an exceptional employer that champions a culture of innovation and inclusivity, making it an ideal place for professionals seeking to lead in media and digital growth. With a commitment to employee development and a focus on data-driven strategies, Unilever offers robust career advancement opportunities in the vibrant city of Kuala Lumpur, where you can thrive in a dynamic environment while contributing to meaningful brand transformations. Join us to be part of a diverse team that values your unique contributions and supports your journey towards professional excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Media & Digital Growth, Malaysia
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Media & Digital Growth, Malaysia
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
