Head of Demand Marketing

This is an exciting opportunity for an ambitious, commercially minded marketer to step into a high-impact leadership role within a fast-paced global marketing team. Reporting directly to the Chief Marketing and Communications Officer (CMCO), you will sit on the Marketing & Communications senior leadership team and lead a team of demand and portfolio marketers focused on growth. You will shape revenue-driving campaign strategy, build compelling portfolio narratives and value propositions, and advance a modern AI- and digitally-enabled marketing approach.

You will be highly collaborative, accountable and comfortable operating at significant pace. You will combine strategic leadership with hands-on execution – setting direction for the function while working closely with your team to deliver results. This role will be instrumental in advancing the Group’s demand and portfolio marketing capability, embedding stronger campaign discipline and accountability, and accelerating the use of digital channels, marketing technology and AI to improve reach, relevance and performance.

In this role, you will oversee the global demand marketing strategy and campaign process while shaping the Group’s portfolio marketing approach – ensuring clear positioning, differentiated messaging and audience-centric go-to-market alignment by product and sector. You will own the global marketing budget, maintain rigorous financial discipline and ROI focus, and use AI-enhanced insights, automation and digital performance data to continually optimise investment and campaign effectiveness. You will report monthly to the CMCO and reconcile with Finance.

The ideal candidate will bring a strong B2B demand marketing background, a track record in ABM, digital demand generation and integrated campaigns, and experience leading cross-border teams and developing high-performing talent.

• Manage and develop a team of demand and portfolio marketers across demand, campaigns, digital and events.
• Lead the development and execution of a clear, repeatable campaign process in partnership with Marketing Operations & Transformation, Content and your team, ensuring portfolio priorities, audience segmentation and digital channel orchestration are embedded throughout.
• Own global lead generation for the Group marketing team, setting clear KPIs and pipeline goals, delivering against revenue targets, and using data, predictive insight and AI-enabled optimisation to improve performance and conversion.
• Work closely with the Events team aligning the events strategy with regional and global marketing campaigns and revenue goals by region.
• Enforce and review regular campaign reporting from cross-functional teams measuring their impact and ensuring ongoing and continual optimisation of tactics – holding monthly measurement meetings.
• Partner closely with Portfolio, Content, Demand, Digital and Comms teams to deliver integrated campaigns, stronger portfolio positioning and messaging, and a connected audience experience across channels.
• Set campaign KPIs for your team and align with broader marketing functions to drive growth through lead generation, portfolio impact and digital engagement, while continually improving lead quality, conversion and pipeline contribution.
• Drive reporting enhancement with Marketing Operations, ensuring dashboards, analytics processes and martech integrations are in place to measure campaign, digital and portfolio performance, including AI-driven insight where appropriate.
• Work closely with the Sales data and marketing ops teams to report monthly on the marketing revenue pipeline and continually improve processes and visibility of marketing effectiveness within Salesforce.
• Project manage campaigns holding regular campaign assessment and reporting meetings with key stakeholders and delivering a monthly report on performance to the CMCO.
• Generate actionable audience and engagement insights, identify the highest-performing channels, content and assets across the digital journey, and use those insights to optimise portfolio messaging, nurture flows and campaign effectiveness.
• Support your team members in developing strong stakeholder relationships with regional MDs and Sales Leaders and hold them accountable for meeting their revenue targets and campaign objectives and presenting to their stakeholders monthly on marketing performance.
• Reporting to and working closely with the CMCO and Head of Marketing Transformation, drive your Campaigns team to deliver strong CX campaigns with clear objectives, KPIs and measurable outcomes (including NPS, Satisfaction, CX touchpoint survey execution).
• Develop a clear audience focused strategy and support the regionalisation of strategic marketing plans.
• Working closely with the Head of Marketing Transformation to support a data-driven approach to marketing for your team and clear, measurable outcomes from activities.
• Develop a strong understanding of the Apex product set, define clear portfolio narratives and value propositions, and translate priorities into differentiated, digitally-led go-to-market programmes.
• Champion the adoption of AI and digital innovation across the marketing function, including responsible use of automation, personalisation, experimentation and governance to improve efficiency, buyer experience and measurable business outcomes.
• Ensuring that all regional campaigns adhere to the Group Tone of Voice.

• Proven experience in a senior B2B marketing role with demonstrable success across demand generation, campaign leadership and portfolio marketing.
• Strong leadership qualities, able to push your team and develop strong relationships with key senior stakeholders across the broader business to position marketing as a strategic partner.
• Detail orientated with strong numeric skills, demonstrable experience in managing multi-million dollar marketing budgets.
• Enjoy taking responsibility from multiple projects simultaneously and know how to keep yourself, and others around you, organised and focused on a plan.
• Strong relationship building and negotiation skills to manage internal and external stakeholders and work at a fast pace with the rest of the marketing team.
• A natural problem solver and the ability to be a change agent, supporting the CMCO in driving change in behaviours and processes to evolve the marketing and comms function in a hyper growth environment.
• Experience managing a remote team of marketers with different skillsets and a keen interest in developing talent to reach their full potential – experience in managing more than 5 people is mandatory.
• Ability to manage a remote team and remain connected through regular calls and conversations.
• A natural aptitude for collaboration and exceptional communication skills.
• Strong experience with CRM, MAP and digital marketing tools – including Salesforce (Pardot a bonus) – as well as confidence working with marketing automation, analytics, AI-enabled optimisation and reporting platforms.
• Strong portfolio marketing capability, including audience segmentation, positioning, messaging and translating product priorities into commercially effective go-to-market plans.
• Strong understanding of AI and digital marketing trends, with the ability to apply automation, personalisation, experimentation and governance in a practical, responsible and performance-focused way.
• Undergraduate degree required; Chartered Institute of Marketing qualification (or equivalent) a bonus.

• A unique opportunity to shape and elevate demand and portfolio marketing within a large, growing global business.
• Direct exposure to senior leadership and the opportunity to own global campaign strategy, demand generation and portfolio marketing direction.
• A competitive compensation package.
• The opportunity to make a visible impact, influence strategic decisions and bring new ideas to life.
• Broad exposure across the business, across jurisdictions, and direct collaboration with senior management.
• A genuine career path and the chance to help shape the future portfolio marketing agenda.
• Opportunity to work with a diverse, agile and global marketing team.