At a Glance
- Tasks: Support marketing activities for a leading pharmaceutical company and drive brand awareness.
- Company: Join Zentiva, a diverse team dedicated to health and well-being for all generations.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on collaboration and inclusion.
- Why this job: Make a real impact in the healthcare sector with innovative marketing strategies.
- Qualifications: 3+ years in pharma marketing, strong communication skills, and digital marketing experience.
The predicted salary is between 35000 - 45000 £ per year.
Position Purpose
The Marketing Executive will work closely with the Head of Hospitals and Specialty to support the development and implementation of marketing activities across Zentiva UK’s product portfolio. The role exists to strengthen the local marketing focus on the VAM and specialty portfolio, increase ownership of marketing activities within the UK affiliate, and support sustainable portfolio growth through compliant, omnichannel marketing execution.
Key Responsibilities and Duties
- Work alongside the Head of Hospitals and Specialty to develop and implement an aligned omnichannel marketing and marcomms strategy for Zentiva’s UK portfolio, including VAM, branded generics, OTC and hospital products.
- Manage and implement digital marketing platforms (Zentrix and OCE), including website and intranet content to support both external and internal communications.
- Lead external communications and conference strategy, project‑managing the UK conference calendar to build corporate and portfolio brand awareness.
- Manage relationships with external agencies, ensuring delivery of agreed plans on time, within budget, and in line with agreed KPIs.
- Oversee and report on marketing activities, developing and reviewing multi‑channel KPIs to continuously improve performance.
- Support product launches and NPI handover, working closely with the Launch Manager to ensure a successful go‑to‑market approach.
- Act as the UK–EU interface for marketing material review and approvals, ensuring compliance with GxP, ABPI and internal regulatory requirements.
- Collaborate cross‑functionally with Sales, Medical Affairs, Regulatory, Legal, Quality, Finance, Supply Chain, Business Development and Business Excellence teams.
Qualifications & Required Skills
- 3+ years of marketing experience within the pharmaceutical environment, preferably within generics or specialty pharma.
- Good understanding of the NHS structure, formulary development, ICBs and the ABPI Code of Practice.
- Experience managing agencies, budgets and marketing KPIs.
- Exposure to digital marketing and high IT literacy; digital marketing qualification is desirable.
- Degree or equivalent preferred; strong relevant experience will also be considered.
- Adaptable, proactive and collaborative working style, with a pragmatic and hands‑on approach.
- Strong stakeholder management, communication and project management skills.
Equal Opportunity Employment
Diversity is a fact. Inclusion is an act @Zentiva. At Zentiva, we are a team of 5000 unique talents bonded together by our purpose to provide health and well‑being for all generations. We strive daily to create a work culture where everyone feels appreciated, can be their true selves, and contribute to the best of their ability. Seeking for a balanced team across the company, we welcome applications from all qualified candidates with various educational and industry experiences, cultural or ethnical backgrounds, and different life experiences or abilities, regardless of their religious or philosophical beliefs or whomever they choose to love.
Marketing Executive in Guildford employer: Dormont Manufacturing Co
Zentiva UK is an exceptional employer that fosters a collaborative and inclusive work culture, where every team member is valued and encouraged to contribute their unique talents. With a strong focus on employee growth, we offer opportunities for professional development within the dynamic pharmaceutical sector, particularly in marketing roles that drive impactful health solutions. Located in a vibrant area, our team enjoys a supportive environment that prioritises well-being and innovation, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Guildford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in Guildford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
