At a Glance
- Tasks: Lead brand engagement and drive innovative marketing strategies for Unilever's beauty products.
- Company: Join Unilever, a global leader in sustainable living and impactful brands.
- Benefits: Full-time role with a collaborative culture and opportunities for personal growth.
- Other info: Embrace diversity and inclusion in a dynamic work environment.
- Why this job: Make a real difference in the beauty industry while developing your marketing skills.
- Qualifications: Bachelor’s degree and 1-2 years of marketing experience required.
Unilever is currently hiring for Brand Engagement & Content Lead - B&W!
Function: Marketing
Work Level: WL1
Reports to: Demands Creation Manager
Location: Karachi Head Office
Terms & Conditions: Full-time
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
CATEGORY INTRODUCTION
Pakistan’s Beauty and Wellbeing is a €225m business and commands the market leadership position in Hair Care. It operates with 6 strong brands (Lifebuoy, Sunsilk, Glow & Lovely, Dove, Ponds and TRESemmé), 4 of which are power brands for Unilever globally. The business today is supported by one of the most technologically advanced and efficient B&W flagship factories in the PTAB region.
JOB PURPOSE
If you are passionate about brand building, innovation, and creating consumer impact within Hair care business, then this role is just for you!
WHAT WILL YOUR MAIN RESPONSIBILITES BE
- End to end demand generation responsibilities will lie with this individual with direct reporting to a brand manager.
- Lead market development plans.
- Drive brand penetration, market share and business growth by owning and influencing 6Ps of marketing.
- Lead the cross-functional project team and successfully land the innovations in the market.
- Deploy digital first media strategy to drive business growth on super premium toddler nutrition portfolio.
- Develop an in-depth understanding of the consumers and market.
- Lead the Cross-Functional team for delivery of projects Campaign Management & communications.
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
- A minimum Bachelor’s degree is required.
- At least 1-2 years in core marketing is required.
- Experienced with managing agencies.
- A demonstrated history of leveraging social first demand creation strategies to achieve significant and measurable outcomes.
- Demonstrate a comprehensive understanding of consumer needs and the ability to develop strategies that position the brand as a leader across multiple formats, segments and need spaces.
Skills
- Core aspects underpinning all skills: Rigor, Business Acumen, Analytical Thinking, Creativity, Empathy, and Obsession with brands & consumers.
- Embrace a high growth mindset with a strong love for consumers, shoppers, and customers.
- Knowledgeable in end-to-end marketing management, able to understand the big picture but also comfortable with details and managing operations.
- Amiable but assertive in establishing the importance of the portfolio, rallying cross-functional stakeholders to a cause/legacy in the making.
- Utilize a data-driven approach to make the journey objective for all involved.
Leadership
You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way. You must also focus on the Consumer and what they need.
Unilever behaviors
- Care deeply
- Focus on what counts
- Stay three steps ahead
- Deliver with excellence
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.
Growth-Driven Brand Engagement & Content Lead employer: Dormont Manufacturing Co
Unilever is an exceptional employer that champions a culture of inclusivity, collaboration, and flexibility, making it an ideal place for passionate individuals to thrive. With a strong commitment to employee growth and development, you will have the opportunity to shape your career while working on beloved brands that positively impact consumers and communities. Located in Karachi, our state-of-the-art office fosters innovation and creativity, ensuring that every team member can contribute meaningfully to our mission of sustainable living.
StudySmarter Expert Advice🤫
We think this is how you could land Growth-Driven Brand Engagement & Content Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth-Driven Brand Engagement & Content Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
