At a Glance
- Tasks: Lead global customer insight initiatives and enhance marketing strategies with data-driven decisions.
- Company: Join Convatec, a pioneering medical solutions company dedicated to improving lives worldwide.
- Benefits: Enjoy a competitive salary, bonuses, exceptional benefits, and opportunities for training and development.
- Other info: Collaborative culture with hybrid work options and excellent career growth potential.
- Why this job: Make a real impact in healthcare by transforming customer insights into actionable marketing strategies.
- Qualifications: 7+ years in marketing or customer experience, with strong analytical and communication skills.
The predicted salary is between 70000 - 90000 £ per year.
About Convatec: Pioneering trusted medical solutions to improve the lives we touch. Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2024 were over $2 billion.
As Marketing Data & Effectiveness Manager, you will play a pivotal role in putting customer insight and data-driven decision-making at the heart of our marketing strategy. You will lead our global Voice of Customer (VoC) programme while enabling more effective, personalised, and measurable marketing campaigns across business units and markets. This is a global, high impact role requiring strong analytical thinking, storytelling, and cross-functional collaboration.
ABOUT THE ROLE- VoC Programme: Design a streamlined VoC programme which regularly captures customer feedback in a consistent way across country and business unit, following our Data, Insights, Action approach. Seamlessly execute surveys which gather insightful feedback from a robust and unbiased sample of customers. Build text analytics models (using AI where possible) to understand customer sentiment, classify feedback and unearth key pain points and drivers. Share the results in a timely way at all appropriate levels of the business. Ensure all customer feedback is acted in a timely manner at the right organisational levels, implementing feedback loops and designing and collecting action trackers. Communicate programme updates and scores to the organisation, to ensure the VoC programme is fully embedded in the business.
- Marketing campaigns: Define the data fundamentals needed within Convatec to deliver personalised communication & build a roadmap with each BU to close any data gaps. Working closely with the Marketing Performance Manager: Monitor current campaign performance and provide guidance on how to improve performance as well as sharing areas of best practice. Build insightful case studies which merge the latest external best practice with current Convatec performance. Partner with SFE colleagues to build a ‘marketing segmentation’ approach for HCPs which allows us to differentiate our campaigns that are aligned with our sales segmentation and then implement them in our key markets.
- Technology to allow marketing personalisation: Evaluate the capabilities of the Dynamics Customer Insights and Data platform and work with each Business Unit to understand the value key use cases. Ultimately determining whether to enable the module. Partner with IT on a project plan (including obtaining relevant funding) to enable the module & determine the data sources.
You are a data-driven marketing professional who enjoys turning customer insight into real business impact. You are comfortable leading global initiatives and influencing a broad range of stakeholders.
- 7+ years’ experience in Customer Experience, Voice of Customer, or Marketing Effectiveness roles, ideally in healthcare, MedTech, pharma, or B2B.
- Proven experience running global VoC programmes, from survey design to insight activation.
- Strong capability in text analytics, sentiment analysis, and AI-enabled insight generation.
- Solid expertise in customer segmentation, journeys, and personalised omnichannel marketing.
- Hands-on experience measuring and optimising campaign performance.
- Advanced analytical skills and confidence working with complex, multi-source data.
- Familiarity with CRM, CDPs, and marketing technology ecosystems.
- Excellent communication and storytelling skills, able to influence senior stakeholders.
- A collaborative, curious, and proactive mindset, with the confidence to lead at pace in a global matrix.
- Collaborative & supportive culture.
- Hybrid role with competitive salary & bonus.
- Exceptional benefits.
- Training & development.
READY TO JOIN US? At Convatec, we’re pioneering trusted medical solutions to improve the lives we touch. If you’re ready to make a real impact, apply today and help us bring our Forever Caring promise to life.
Global VoC & Marketing Data Leader employer: Dormont Manufacturing Co
At Convatec, we pride ourselves on fostering a collaborative and supportive culture that empowers our employees to make a meaningful impact in the healthcare sector. With exceptional benefits, a competitive salary, and ample training and development opportunities, we are committed to nurturing your professional growth while you help us deliver innovative medical solutions globally. Join us in our hybrid work environment where your insights will drive our Voice of Customer programme and enhance patient outcomes across diverse markets.
StudySmarter Expert Advice🤫
We think this is how you could land Global VoC & Marketing Data Leader
✨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare and marketing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings at Convatec!
✨Tip Number 2
Prepare for those interviews! Research Convatec’s VoC programme and think about how your experience aligns with their goals. Be ready to share specific examples of how you’ve driven customer insights and improved marketing effectiveness in your previous roles.
✨Tip Number 3
Show off your analytical skills! Bring along some case studies or examples of your work that highlight your ability to turn data into actionable insights. This will demonstrate your fit for the role and your understanding of the importance of data-driven decision-making.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Convatec team and making a real impact in the healthcare space.
We think you need these skills to ace Global VoC & Marketing Data Leader
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in customer insight and data-driven marketing. We want to see how your skills align with the role of Global VoC & Marketing Data Leader, so don’t hold back!
Showcase Your Analytical Skills:Since this role requires strong analytical thinking, be sure to include examples of how you've used data to drive decisions in past roles. We love seeing how you’ve turned insights into action!
Communicate Clearly:Your ability to tell a story with data is crucial. When writing your application, make it engaging and easy to read. We’re looking for someone who can influence stakeholders, so let your communication skills shine through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your VoC Inside Out
Make sure you understand the Voice of Customer (VoC) programme thoroughly. Familiarise yourself with how it operates, the types of surveys used, and the importance of customer feedback in shaping marketing strategies. This will show your potential employer that you're not just interested in the role but are also ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis, especially in text analytics and sentiment analysis. Bring examples of how you've turned complex data into actionable insights in previous roles. This is crucial for a position that relies heavily on data-driven decision-making.
✨Communicate Effectively
Practice your storytelling skills! You’ll need to convey insights clearly to various stakeholders. Think about how you can tailor your communication style to different audiences, whether it's through presentations or dashboards. Being able to articulate your findings will set you apart.
✨Demonstrate Collaboration
This role requires cross-functional collaboration, so be ready to share examples of how you've worked with different teams in the past. Highlight your proactive mindset and ability to lead initiatives in a global context. Showing that you can work well with others will be key to your success.
