At a Glance
- Tasks: Lead social data analytics and create impactful measurement frameworks for global brands.
- Company: Join OLIVER, a pioneering agency at the forefront of AI-driven marketing solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to sustainability and innovation.
- Why this job: Shape the future of social media measurement and drive real business impact.
- Qualifications: 7-10+ years in social media analytics with expertise across major platforms.
The predicted salary is between 80000 - 100000 £ per year.
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of BrandTech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.
About the role: We seek a highly accomplished social analytics leader who combines statistical rigour with social‑native thinking. You’ve spent 7-10+ years mastering social media measurement across major platforms; you understand algorithms, audience behaviours, and how culture moves online. You’re as passionate about quantifying social impact on business as you are interpreting TikTok trends and internet subcultures. You’re a strategic thinker who can translate complex data into compelling narratives for senior stakeholders. You’re excited to build something – defining frameworks, selecting tech stacks, and establishing best practices that will scale globally.
As an in‑house agency, OLIVER is uniquely positioned alongside brands within their businesses, giving you unparalleled access to drive meaningful measurement that matters.
- Measurement Vision & Thought Leadership
Establish OLIVER/BrandTech Group’s definitive POV on social media measurement for modern brands: what matters in 2026 and beyond, how to connect social activity to business outcomes, and what a mature measurement framework looks like. Position our measurement capabilities as a competitive differentiator in new business pitches, translating frameworks into compelling narratives that win clients. Stay ahead of platform evolution, algorithm changes, and emerging methodologies, continuously advancing our practice. Champion the integration of AI and machine learning into analytics workflows – automating data processes, enhancing predictive modelling, enabling real‑time trend detection, and unlocking creative performance insights at scale.
- Enterprise Measurement Infrastructure & Products
Design and implement a unified measurement system that connects all social accounts we manage globally, creating a single source of truth for social performance and brand impact across the agency. Own the social analytics tech stack – evaluate, select, and manage social listening platforms, analytics tools, dashboarding solutions, and data infrastructure. Develop standardised, scalable products that can be embedded across global studios:
- Social listening solution that delivers cultural intelligence and brand health insights.
- Social performance dashboarding product that provides consistent, actionable insights across all client accounts.
Build sophisticated measurement frameworks including social‑specific attribution models, brand lift methodologies, and predictive analytics that connect social touchpoints to awareness, consideration, and conversion.
- Strategic Advisory & Collaboration
Act as trusted advisor to senior clients and internal stakeholders, translating complex social data into strategic recommendations that drive business decisions. Guide clients through measurement maturity evolution – from basic reporting to predictive modeling – building roadmaps that advance their social analytics sophistication. Collaborate cross‑functionally with creative, strategy, and social studio leads to ensure analytics inform campaign development, creative ideation, and optimisation. Work closely with data experts and leaders across BrandTech Group agencies, while leading analytics talent within the OLIVER network.
- Team Leadership
Recruit, hire, and develop a global team of social data analysts who combine technical excellence with cultural fluency – people who live in the feeds and love social media. Foster a learning culture, mentoring team members on analytics methodologies, measurement frameworks, data storytelling, and client communication. Lead high‑impact presentations for internal teams and clients, using visualization tools (Tableau, Looker, Power BI) to make dense datasets accessible and inspiring.
What you need to be great in this role:
- Social Analytics Mastery & Platform Expertise
7-10+ years in social media analytics or digital measurement. Deep hands‑on experience across TikTok, Instagram, Facebook, YouTube, Twitter/X, Snapchat, LinkedIn, and emerging platforms. Expert understanding of algorithms, content formats, audience behaviours, and native analytics. Proven experience with social listening platforms (Sprinklr, Brandwatch, Talkwalker, Pulsar). Social‑native fluent in internet culture, memes, subcultures, and how trends emerge online.
- Advanced Measurement & Technical Skills
Track record designing measurement frameworks, attribution models, and success metrics aligned to business objectives. Advanced Excel skills. Expert with data visualization tools (Tableau, Looker, Power BI). Experience with multi‑touch attribution, marketing mix modeling, or statistical approaches for social measurement. Familiarity incorporating AI/ML and predictive analytics into workflows.
- Strategic Leadership & Client Advisory
Exceptional ability to advise senior stakeholders, translating data into business recommendations. Significant experience presenting complex insights with clarity and impact. Track record for building and mentoring analytics teams. Strong cross‑functional collaboration with creative, strategy, and technology teams. Experience supporting new business development and articulating analytics capabilities in pitch situations.
- Entrepreneurial Builder & Storyteller
Excited to build a practice from the ground up. Strategic thinker who balances vision‑setting with hands‑on execution. Intellectually curious and always pushing boundaries. Exceptional communicator who transforms complex datasets into compelling narratives. Results‑driven, focused on proving measurable impact that drives client success and agency growth.
OLIVER, a part of the BrandTech Group, is an equal‑opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work toward our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Global Director of Social Data employer: Dormont Manufacturing Co
At OLIVER, we pride ourselves on being a forward-thinking employer that champions creativity and innovation in the heart of London. Our collaborative work culture fosters personal and professional growth, offering employees unique opportunities to lead impactful projects while leveraging cutting-edge AI technology. With a commitment to inclusivity and sustainability, we empower our teams to thrive in an environment where diverse perspectives are valued, making OLIVER an exceptional place to build a rewarding career.
StudySmarter Expert Advice🤫
We think this is how you could land Global Director of Social Data
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in social analytics. Use real examples to demonstrate how you've turned data into actionable insights. This will not only impress potential employers but also give you confidence during interviews.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their approach to social media measurement and think about how you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who are passionate about social data. Make sure your application stands out by showcasing your unique perspective and enthusiasm for the role.
We think you need these skills to ace Global Director of Social Data
Some tips for your application 🫡
Show Your Passion for Social Data:When you're writing your application, let your enthusiasm for social media analytics shine through! We want to see how your experience aligns with our mission at OLIVER and how you can bring that passion to the role.
Tailor Your Narrative:Make sure to customise your application to highlight your unique skills and experiences that match the job description. We love seeing how you've tackled challenges in social data and how you can translate complex insights into compelling stories.
Be Clear and Concise:While we appreciate creativity, clarity is key! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your qualifications and achievements.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Know Your Social Media Inside Out
Make sure you’re well-versed in the latest trends and algorithms across platforms like TikTok, Instagram, and Facebook. Brush up on how these platforms influence audience behaviour and culture, as this knowledge will be crucial when discussing your insights during the interview.
✨Craft Compelling Narratives
Prepare to translate complex data into engaging stories that resonate with senior stakeholders. Think about how you can showcase your ability to connect social activity to business outcomes, and practice articulating these narratives clearly and confidently.
✨Showcase Your Technical Skills
Be ready to discuss your experience with social listening platforms and data visualisation tools like Tableau or Power BI. Highlight specific projects where you’ve designed measurement frameworks or used predictive analytics, as this will demonstrate your technical prowess and strategic thinking.
✨Demonstrate Leadership and Collaboration
Think of examples where you’ve led teams or collaborated cross-functionally. Be prepared to share how you’ve mentored others in analytics methodologies and how you’ve worked with creative and strategy teams to inform campaign development. This will show your potential as a leader within OLIVER.
