At a Glance
- Tasks: Lead global digital strategy and manage complex projects in the healthcare sector.
- Company: Join GE HealthCare, a leader in pharmaceutical diagnostics with a focus on innovation.
- Benefits: Competitive salary, opportunities for growth, and a chance to make a real impact.
- Other info: Dynamic role with a focus on collaboration and strategic thinking.
- Why this job: Shape the future of digital healthcare and enhance customer experiences globally.
- Qualifications: Bachelor's degree in relevant field and experience in digital marketing or project leadership.
The predicted salary is between 60000 - 80000 £ per year.
This is a high-impact leadership role within the Pharmaceutical Diagnostics (PDx) segment of GE HealthCare. The Global Digital Strategy & Projects Lead is responsible for architecting and executing our end-to-end global upstream digital strategy. As a visionary digital pioneer, you will lead the evolution of our Martech ecosystem and serve as the central point person for complex digital projects that bridge the gap between innovation and customer experience. Reporting to the Senior Director, Global Marketing, this leader will drive digital transformation by applying systems and design thinking to create a seamless, data-driven journey for our global audiences. You will ensure that our digital presence not only reflects our mission to “improve lives in the moments that matter” but also serves as a powerful engine for market development and business growth.
Roles and Responsibilities
- Digital Strategy & Martech Leadership
- Martech Stack Strategy: Develop and own the global Martech stack strategy, ensuring tools (such as Marketo, Salesforce, and Adobe) are integrated to drive efficiency, scalability, and measurable impact.
- Upstream Digital Strategy: Build and execute a comprehensive end-to-end upstream digital strategy that aligns with long-term business goals and NPI (New Product Introduction) roadmaps.
- Systems & Design Thinking: Apply systems thinking to ensure digital initiatives are interconnected and design thinking to keep the user at the center of every digital solution.
- Website Excellence & UX
- Global PDx Website Strategy: Lead the strategy and management of the global PDx website, ensuring it serves as a premier destination for healthcare professionals.
- UX & Conversion Optimization: Oversee user experience (UX) and conversion rate optimization (CRO) initiatives to improve performance across all digital touchpoints.
- Campaign Architecture & Influence
- Omnichannel Architecture: Design and implement global omnichannel campaign architectures that deliver personalized content through the right channels at the right time.
- Digital Opinion Leader (DOL) Programme: Develop and lead a pioneering DOL program to identify and engage digital influencers in the MedTech and Pharmaceutical space.
- Project Management & Data Governance
- Agile Project Management: Act as the primary lead for complex digital projects, utilizing Agile methodologies to ensure timely delivery and cross-functional alignment.
- Data Governance & Standards: Establish and enforce global data standards and governance to ensure compliance, data integrity, and actionable analytics across the marketing organization.
- Analytical Mindset: Leverage high-level judgment and data-driven insights to recommend best practices and solve complex digital challenges.
Qualifications
- Education: Bachelor’s degree in Marketing, Digital Media, Computer Science, or a related field. A Master’s degree or equivalent experience is highly preferred.
- Experience: Progressive experience in digital marketing strategy, Martech management, or digital project leadership within a global B2B or healthcare organization.
- Digital Expertise: Deep knowledge of digital marketing ecosystems, including campaign management, search, social, and marketing automation tools.
- Agile Mastery: Proven track record of leading large-scale projects using Agile or similar project management frameworks.
- Stakeholder Influence: Strong experience operating in a matrixed environment and influencing senior stakeholders across global and regional teams.
- Strategic Thinking: Exceptional ability to translate complex business goals into scalable digital strategies and compelling customer journeys.
Relocation Assistance Provided: No
Global Digital Strategy & Projects Lead employer: Dormont Manufacturing Co
At GE HealthCare, we pride ourselves on being an exceptional employer that fosters innovation and collaboration in the dynamic field of Pharmaceutical Diagnostics. Our work culture is built on a foundation of inclusivity and continuous learning, offering employees ample opportunities for professional growth and development. Located in a vibrant environment, our team is dedicated to improving lives through cutting-edge digital strategies, making this a truly rewarding place to advance your career while contributing to meaningful healthcare solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Global Digital Strategy & Projects Lead
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We think you need these skills to ace Global Digital Strategy & Projects Lead
Some tips for your application 🫡
Showcase Your Relevant Experience:When applying for a role in the pharmaceutical industry, it's crucial to highlight any relevant experience you have. Whether that's internships, lab work, or even related coursework, make sure to weave this into your CV and cover letter. We want to see how your background aligns with the role you're applying for at Dormont Manufacturing Co!
Emphasise Your Understanding of Regulations:The pharmaceutical industry is heavily regulated, so it's important to indicate your familiarity with industry standards and regulations. In your cover letter, mention any training or certifications you've received that are relevant, or discuss projects where you’ve navigated compliance. This will show Dormont Manufacturing Co that you're not just a fit for the job but also a safety-conscious candidate!
Tailor Your CV to Be Result-Driven:Craft your CV to highlight quantifiable achievements, especially if you have previous roles in pharmaceuticals or related fields. Use metrics to demonstrate your impact, such as improved processing times or successful project completions while working on trials. This analytical approach will resonate well with hiring managers at Dormont Manufacturing Co!
Convey Your Passion for the Industry:In your cover letter, express why you are passionate about working in the pharmaceutical sector. Whether it’s your desire to contribute to groundbreaking drug research or improve patient outcomes, let it shine through! At Dormont Manufacturing Co, we value candidates who are truly enthusiastic about their work—you might just stand out from the crowd.
How to prepare for a job interview at Dormont Manufacturing Co
✨Understand the Science
Make sure you brush up on key pharmaceutical concepts and recent developments in the industry. You might get asked some technical questions during the interview at Dormont Manufacturing Co that show your grasp of drug development processes or regulatory requirements, so be ready to discuss them clearly.
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If you have any hands-on experience or internships in a laboratory setting, be sure to highlight these in your responses. Think about the projects you worked on, the methodologies you used, and the impact you made. It's all about telling a story that connects your background to the role you're applying for.
✨Know Their Products
Take some time to familiarise yourself with Dormont Manufacturing Co’s product range and recent breakthroughs. Understanding their portfolio not only shows your enthusiasm for the role but also allows you to ask insightful questions that demonstrate your interest in actively contributing to their projects.
✨Be Ready for Regulatory Scenarios
In a full-time pharmaceutical role, understanding the regulatory landscape is crucial. Prepare for situational questions that may test your problem-solving skills concerning compliance and safety standards. You could be asked how you'd handle a hypothetical issue regarding a drug’s market release, so think through your approach.
