At a Glance
- Tasks: Lead regional marketing strategy and execute innovative demand generation initiatives.
- Company: Join a high-growth tech company with a vibrant office culture in London.
- Benefits: Comprehensive wellness perks, flexible PTO, and daily healthy lunches.
- Other info: Dynamic environment with opportunities for professional growth and collaboration.
- Why this job: Be the driving force behind marketing in Northern Europe and make a real impact.
- Qualifications: 5+ years in B2B events marketing and a strong data-driven mindset.
As the Field Marketing Manager for Northern Europe, you’ll own Verkada’s regional presence and play a key role in expanding our footprint across EMEA. Verkada is a high-growth technology company with a proven product, a vast addressable market, and the resources to win it - and you’ll be instrumental in driving that next chapter of growth! You’ll work closely with a fun, collaborative marketing and sales team. We are committed to a thriving office culture, the role requires you to be onsite in our London office 5 days per week.
What You’ll Do
- Serve as the “CMO” for your territory—owning regional marketing strategy while executing a diversified program mix that includes Verkada-hosted events, regional trade shows, webinars, and other demand-generating initiatives.
- Become the ‘go-to’ person for marketing in the Benelux and Nordic regions, and act as the advocate/evangelist for our marketing strategy.
- Partner and develop a trusted peer relationship with the Regional Sales Directors, EMEA Marketing Leadership and cross-functional leaders on the overall strategy and expected marketing results.
- Build face-to-face relationships with these stakeholders on a regular basis.
- Demonstrate ability to build relationships with European customers and thought‑leadership bodies, and use this input to enhance marketing outcomes.
- Refine field marketing strategies & processes.
- Develop and plan the regional field marketing plan to meet customer, growth, and revenue objectives for your region.
- Execute best‑in‑class region and local language campaigns, both direct and with partners. This includes trade shows, lunch & learns, technical hands‑on workshops, roundtables, webinars, top account marketing, and other tactics as appropriate.
- Partner closely with Sales leadership to tactically engage key target accounts.
- Devise and execute marketing experiments to meet the unique requirements of your region and scale and automate successful campaigns that have shown strong ROI.
- Closely track budgets, lead flow and follow‑up, and results against goals.
- Communicate status, action items, results, and deliverables across marketing and sales.
What You Bring
- 5+ years of events marketing and demand generation experience in B2B, preferably with a fast‑growing tech company.
- Experience working across Northern Europe.
- Proven track record executing innovative and multi‑part event and demand generation programs.
- Experience using data and metrics to drive improvements, including a high level of expertise using Microsoft Excel to manipulate and analyse data.
- Ability to travel as needed to events & conferences.
- Bachelor’s degree, preferably in business, finance, technology, or sciences.
Successful Candidates Will Have
- A strong work ethic, team‑player mentality, and experience working in a fast‑paced, dynamic work environment out of our London office.
- A self‑starter approach, willing to have full ownership of your region and projects from day one.
- Understanding of how to work with Value Added Resellers and Distributors.
- Ability to partner with and provide consultative input to senior sales leaders.
- Ability to engage customers and partners in dialogue about their business needs and security solutions.
Employee Benefits
Verkada is committed to fostering a workplace environment that prioritises the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
- Healthcare programs that can be tailored to meet the personal health and financial well‑being needs - Premiums are 100% covered for the employee under most plans and 100% for family premiums.
- Private medical and dental coverage.
- Paid parental leave policy & fertility benefits.
- Retirement saving options.
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time.
- Wellness/fitness benefits.
- Professional development stipend.
- Healthy lunches provided daily.
- Commuter Benefits.
Additional Information
You must be independently authorized to work in the U.K. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
Verkada is an Equal Opportunity Employer. As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Field Marketing Manager - Northern Europe employer: Dormont Manufacturing Co
Verkada is an exceptional employer that prioritises a vibrant office culture and employee well-being, offering comprehensive benefits including fully covered healthcare premiums, generous paid leave, and professional development opportunities. As a Field Marketing Manager in our London office, you'll thrive in a collaborative environment, driving impactful marketing strategies while enjoying a supportive atmosphere that fosters personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager - Northern Europe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Marketing Manager - Northern Europe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.