At a Glance
- Tasks: Lead exciting marketing events and product demos in the defence sector across EMEA.
- Company: Join Advanced Navigation, a pioneer in AI robotics and navigation technologies.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on innovation and excellence.
- Why this job: Be part of the autonomy revolution and make a real impact in cutting-edge technology.
- Qualifications: 5+ years in field marketing with a focus on B2B tech or defence sectors.
The predicted salary is between 60000 - 80000 £ per year.
Advanced Navigation is the world’s most determined innovator in AI robotics and navigation technologies across land, air, sea and space applications. Founded on a culture of research and discovery, Advanced Navigation’s mission is to be the catalyst of the autonomy revolution. Fields of expertise include artificial intelligence, underwater sonar, GNSS, radio frequency systems, inertial sensors, robotics, quantum sensors and photonics.
Overview of Role
Advanced Navigation is a global leader in precision navigation and inertial navigation systems, delivering high-performance PNT solutions across defence, aerospace, marine, mining, and autonomous systems. Our products operate in the world’s most demanding environments, and our field marketing must match that standard. We are looking for a highly organised, execution-focused Field Marketer to join our EMEA team based in London. This is a high-activity, detail-driven role focused on delivery, responsible for bringing the Advanced Navigation brand to life through exceptional customer experiences at regional events, site visits, roadshows, and product demonstrations. The role has a primary focus on the defence sector, supporting engagement with defence primes, government agencies, and system integrators across the United Kingdom, Europe and the Middle East.
You are someone who takes genuine pride in how things are run: every event well-executed, every demonstration well-prepared, every customer interaction thoughtfully considered. Veterans are strongly encouraged to apply, the discipline, operational mindset, and customer focus that comes with military service is exactly what this role demands. This role reports jointly to the EMEA Regional Head and the Global Event Marketing Manager in Sydney, and operates as part of a globally coordinated field marketing function that drives Advanced Navigation’s presence across APAC, Americas, and EMEA.
Roles & Responsibilities
- Sales Enablement — Field Execution
- Work directly with regional Sales and Business Development teams to enable deals through targeted field marketing activity.
- Coordinate and execute customer site visits, product demonstrations, and capability briefings with key accounts and prospects.
- Develop and maintain regional sales enablement materials in collaboration with the Product Marketing and Content teams.
- Support account-based engagement by providing marketing-led touchpoints at key stages of the sales cycle.
- Gather and relay field intelligence (customer feedback, competitive observations, buying signals) back to the central marketing and product teams.
- Regional Events & Roadshows
- Plan, coordinate, and execute EMEA trade events, exhibitions, and roadshows in close collaboration with the Global Event Marketing Manager.
- Manage Advanced Navigation’s presence at key regional events including DSEI, DVD, Euronaval, MSPO, and regional defence and industrial trade events.
- Oversee all event logistics including booth management, shipping, contractor coordination, and on-site operations.
- Develop pre- and post-event outreach campaigns in coordination with the Digital and Content teams to maximise lead generation and follow-up.
- Track and report event performance metrics including attendance, lead quality, pipeline contribution, and cost per engagement.
- Customer Demonstrations
- Coordinate and deliver compelling product demonstrations (live, virtual, and at customer sites) that translate product capability into operational value.
- Work with Sales and Engineering to develop standardised demonstration formats tailored to key customer segments and use cases.
- Manage demonstration equipment, logistics, and scheduling across the region.
- Continuously improve demonstration quality based on customer feedback and field outcomes.
- Regional Market Presence
- Build and maintain relationships with key regional stakeholders including European and Middle Eastern defence primes, government program offices, industry associations, and technology integrators.
- Identify regional engagement opportunities (events, associations, and partner activities) that align to the regional plan and flag recommendations to the Regional Head for approval.
- Represent the Advanced Navigation brand with professionalism and technical credibility across all field interactions.
- Coordinate with global marketing on regional campaign localisation and timing.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
- Technical qualifications or demonstrated technical literacy in navigation, sensing, robotics, or related fields is advantageous.
Experience
- Minimum 5 years in field marketing, events marketing, or sales enablement in a B2B technology, defence, or industrial environment.
- Experience operating within or marketing to European and Middle Eastern defence, government, or industrial sectors is strongly preferred.
- Proven track record managing trade events and exhibitions end-to-end, including budget management, logistics, and post-event reporting.
- Experience coordinating customer demonstrations and technical capability briefings.
- Demonstrated ability to work collaboratively across sales, marketing, and product teams in a geographically distributed organisation.
Skills — Mandatory
- Strong organisational and project management skills, able to run multiple events and activities in parallel with discipline and pace.
- Excellent interpersonal and communication skills, confident engaging with senior stakeholders, technical audiences, and customer teams.
- Exceptional attention to detail, nothing is too small when it comes to getting the customer experience right, from event logistics to follow-up communications.
- Strong time management and prioritisation, able to juggle multiple concurrent activities without dropping the ball on any of them.
- Proficiency in CRM (Salesforce preferred), marketing automation, and event management tools.
Skills — Nice to Have
- Familiarity with defence procurement processes, acquisition programs, or government sales cycles.
- Prior experience in navigation, sensing, autonomy, or embedded systems contexts.
- Security clearance eligibility or existing clearance is advantageous.
- Prior military service or direct experience with defence forces, capability managers, or deployed operational environments is highly regarded.
Key Measurables
- Pipeline Contribution
- Volume and quality of marketing-sourced and marketing-influenced leads generated through field activity.
- Contribution to opportunity creation and stage progression within regional accounts.
- Measurable return on investment from events, roadshows, and demonstration programs.
- Event & Programme Execution
- On-time, on-budget delivery of all regional events, roadshows, and customer engagements.
- Post-event lead follow-up rate and CRM input quality.
- Stakeholder satisfaction from regional Sales and Business Development teams.
- Field Intelligence & Feedback
- Regular, structured reporting of field insights to central marketing and product teams.
- Demonstrated contribution to positioning improvements, campaign adjustments, or product feedback loops based on direct customer observations.
- Operational Excellence
- Accurate tracking of regional marketing spend and event budgets.
- Proactive communication with the Global Event Marketing Manager on planning, execution, and reporting.
- Contribution to global marketing planning cycles and performance reporting.
EMEA Field Marketing Manager employer: Dormont Manufacturing Co
Advanced Navigation is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets precision. With a strong focus on employee growth and development, team members are encouraged to take pride in their contributions while engaging in meaningful projects that drive the autonomy revolution. The company fosters a collaborative culture, providing unique opportunities to work alongside industry leaders in defence and technology, ensuring every employee can make a significant impact in their field.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Field Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EMEA Field Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
