Covetrus is a global animal‑health technology and services leader dedicated to empowering veterinary practice partners to drive improved health and financial outcomes.
We are looking for a Marketing Specialist to join our team, reporting directly to the Senior Marketing Manager. The role focuses on developing the Marketing function and the Covetrus UK brand.
The role
- Develop a wide range of marketing collateral.
- Manage Covetrus UK’s website and e‑commerce platform, leading the development of its digital presence.
- Keep SEO‑focused content updated, analyse website traffic and performance, and produce data‑driven insights to drive conversion to sales.
- Review online consumer behaviour, map the customer journey and align the inbound marketing strategy with market trends.
- Prepare, schedule and develop the Social Media strategy, ensuring LinkedIn, Facebook and Instagram pages reflect brand and audience messaging.
- Drive organic growth of the brand on key Social Media platforms.
- Own and execute email marketing campaigns to increase engagement and action.
- Monitor and report on the performance of all key digital platforms.
- Develop photography and videography content, coordinating product, clinical and lifestyle shoots.
- Work with the Senior Marketing Manager to manage a library of brand assets within corporate guidelines.
- Write engaging copy for adverts, journals, publications, webinars, etc.
- Collaborate with proprietary brands to create partnership opportunities.
- Partner with the KOL network and influencers to create case studies and testimonials.
- Support the Senior Marketing Manager and Senior Product Manager in developing and executing marketing strategies for existing and new products.
- Deliver integrated marketing campaigns using a full range of tools and channels.
- Review market trends with the Senior Marketing Manager and act to keep Covetrus UK at the forefront.
- Design, edit and publish content on all required platforms.
- Own and report on the online customer review process and supporting systems.
- Provide general support to the wider business on typical marketing activities offline.
- Handle any ad‑hoc requirements with the commercial team during holidays and sick leave.
- Self‑educate, identify and evaluate digital marketing trends and present opportunities for evolution.
You
- At least 2 years of experience in a commercially oriented marketing environment.
- Marketing degree or relevant qualifications demonstrating marketing knowledge.
- High standard of organisational and project‑management skills.
- Strong copywriting ability.
- Creative flair and confidence.
- Ability to work to deadlines, prioritise, and manage budgets.
- Strong analytical, insight‑development and reporting skills.
- Experience managing web sites.
- Significant experience with the Adobe Creative Cloud suite.
- Competent with E‑CRM applications.
- Experience using third‑party platforms such as Hootsuite, Canva, monday.com and feedly.
This position can be either remote or on‑site, based from our headquarters in Dumfries.
- Willing to travel within the UK and internationally where required.
- A full, clean driving licence is required.
Benefits
- Covetrus Advantage program – savings on retail purchases.
- Inclusive culture and support for diversity.
- Life Insurance plan with beneficiary options.
- Company Pension Scheme – Covetrus contributes 5%.
- Cycle To Work Scheme – tax‑free cycling and related accessories.
- Employee Assistance Program – confidential support for employees and partners.
- Birthday Day Off.
- Eye Care Vouchers in collaboration with Specsavers.
Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
