At a Glance
- Tasks: Lead social media strategy and create innovative campaigns that engage audiences.
- Company: Join a globally recognised brand with a vibrant and inclusive culture.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Fast-paced environment with exciting projects and collaboration opportunities.
- Why this job: Shape the digital presence of a leading brand and connect with global audiences.
- Qualifications: Experience in social media, creative strategy, and a passion for culture.
The predicted salary is between 50000 - 70000 £ per year.
We are looking for a highly creative, strategically minded and culturally connected social media leader to shape the digital presence of one of the most globally recognised names in the world; leading the social media vision, creative direction and long-term platform strategy across a variety of global social media channels.
We are looking for a creative thinker – someone who understands how to create moments, campaigns and storytelling that cut through the noise and drive genuine audience connection. You will bring original thinking and an elevated creative point of view, with the confidence to champion bold ideas and push boundaries when appropriate.
Working in the Marketing and Communications team, you will oversee campaign ideation, social media creative development and planning across platforms. While remaining hands‑on with day‑to‑day execution, your focus will be setting strategy, leading creative direction and driving innovative social‑first campaigns that feel authentic, culturally relevant and commercially impactful.
The ideal candidate has a deep understanding and curiosity for culture, audience behaviour and evolving platform trends across Instagram, TikTok, YouTube and emerging digital ecosystems. You understand how to leverage platform tools, algorithms and insights to maximise engagement, but instinctively lead with creativity and cultural relevance over formulaic tactics.
You thrive in fast‑paced environments and are equally comfortable building long‑term strategic campaigns as you are reacting quickly to real‑time cultural moments and opportunities. Fundamental to everything you do will be strong creative instinct, audience understanding and a passion for creating best‑in‑class social content that grows and engages global fan communities.
What You’ll Be Working On
- Lead the social media strategy and social creative direction across all channels for personal and commercial posts.
- Develop innovative social campaigns, content concepts and storytelling opportunities that drive audience growth and engagement.
- Create and oversee social campaign planning.
- Partner closely with the Manager, Social Media, to own alongside them, day‑to‑day publishing and execution of social media campaigns and posts.
- Drive creative integration across the social assets for brand partnerships and commercial campaigns.
- Collaborate with internal creative, production, partnerships and communications teams to deliver culturally relevant content.
- Manage external agencies, creative partners and collaborators where required.
- Stay ahead of platform trends, audience behaviours and emerging technologies to evolve content strategy.
- Use insights, analytics and audience data to optimise content performance and growth.
- Balance long‑term campaign planning with reactive real‑time content opportunities.
- Maintain oversight of social reputation, audience sentiment and community engagement.
- Own reporting across social channels for internal stakeholders, as well as commercial partners.
Must Haves
- Several years of experience across social media, creative strategy, digital marketing, art direction or social media integrated campaigns.
- Experience working with high‑profile talent or premium global brands with high profile ambassadors.
- Strong portfolio of innovative social campaigns and culturally impactful content.
- Deep understanding of Instagram, TikTok, YouTube and evolving social platforms.
- Highly creative with strong instincts for storytelling, visual direction and audience engagement.
- Confidence to champion ideas and influence senior stakeholders.
- Strong understanding of social trends, internet culture and platform behaviours.
- Excellent communication, collaboration and project management skills.
- Experience working in fast‑paced agency, entertainment, sport, fashion or brand environment.
- Passionate about sport, fashion, entertainment and culture.
- Discreet, diplomatic and comfortable operating around high‑profile individuals and confidential projects.
Equal‑Opportunity Employer
Authentic is an equal‑opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
Accommodation Request
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com.
Director, Social Media employer: Dormont Manufacturing Co
Authentic is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and innovation are at the forefront of everything we do. As a leader in the social media landscape, we offer our employees unparalleled opportunities for growth and collaboration, working alongside high-profile talent and global brands in a fast-paced environment. Our commitment to diversity and equal opportunity ensures that every team member feels valued and empowered to contribute their unique perspectives, making it a truly rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Social Media
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Social Media
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
