Director of Social Analytics & Insights

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

Who we’re looking for:

We’re looking for an experienced Senior Social Insights Manager to help turn social data into clear, actionable insight. You’ll be naturally curious and analytical, with a strong understanding of audience behaviour, cultural trends and the evolving social landscape. Comfortable working with complex data sets, you’ll be able to uncover meaningful insights and translate findings into clear recommendations that inform strategy and decision-making. You’ll thrive in a fast-paced environment, work collaboratively across teams and confidently communicate insight-led thinking to both internal stakeholders and clients.

What you’ll be doing:

• Collating and processing high volumes of social-first performance data
• Monitoring and reporting on performance, both from a campaign perspective and for always-on activity
• Distilling clear actions and insight through the data making recommendations and presenting findings in a clear, client-facing manner
• Crafting clear performance analysis and narratives in reporting
• Closely working alongside a team of strategists to develop data-driven work for both current clients and new business prospects
• Creating social dashboards to help aid and manage reporting across the agency. These will be client specific and update in real time to pull results efficiently
• Develop an agency proposition on reporting and ‘which metrics matter’, allowing us to advise our clients in the best way possible

What you’ll need:

• Long-term expertise in social listening & digital analytics, with proven ability to impact social strategy
• Strong knowledge of social media vendors ranging from listening, trendspotting and audience research
• Great expertise with social media measurement tools and platforms
• Exceptional organizational and time management skills
• Strong attention to detail and the ability to build productive relationships with key partners
• Digital curiosity and passion to learn new, rapidly evolving platforms and stay abreast of trends
• Demonstrate critical thinking skills to think, plan and execute resourcefully across multiple tasks
• Team-player; ability to work with all business divisions in a proactive manner while driving results
• Adapts easily to changing situations and demonstrates flexibility in juggling priorities
• Demonstrates strong ability to understand and adapt to significant shifts impacting social media (e.g. algorithms reshaping social media landscape)

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.