At a Glance
- Tasks: Lead co-marketing strategies and execute impactful campaigns with top tech partners.
- Company: Join a dynamic team at DEPT, a certified B Corp and award-winning agency.
- Benefits: Enjoy flexible working, competitive salary, healthcare, and 26 days holiday.
- Other info: Be part of a diverse, inclusive workplace with opportunities for growth and community engagement.
- Why this job: Make a real impact in the tech industry while collaborating with innovative partners.
- Qualifications: 7-10 years in partner marketing with strong analytical and event management skills.
The predicted salary is between 50000 - 65000 £ per year.
This role is at the center of our Holding team in London and Manchester. It involves a mix of skills from Finance and Hospitality to Recruitment, People & Culture, IT Support and Marketing. Think of us as the backbone of the company, keeping things running smoothly and helping out everywhere we can. We answer questions, brainstorm ideas, offer support, plan fun outings and initiatives, and provide reliable assistance that everyone depends on.
As Director of Partner Marketing, EMEA, you will lead the strategic development and hands‑on execution of co‑marketing, demand generation and partner‑aligned events across EMEA. You’ll be the driving force behind joint go‑to‑market efforts with tech and media partners such as Adobe, Shopify and Google, elevating our shared value propositions, generating pipeline and amplifying DEPT’s leadership in AI‑powered services, cloud migrations, personalisation, media innovation and digital commerce. You will collaborate cross‑functionally with Growth, Alliances, Regional Marketing and Sales teams to design and deliver integrated campaigns, content, demand plays and events that turn partner relationships into tangible business results.
WHAT YOU’LL DO
- Build & Execute Co‑Marketing Strategy ‑ Develop and roll out joint marketing plans with strategic partners. Generate campaigns spanning webinars, case studies, thought leadership, email programs and partner marketplace content.
- Drive Pipeline & Demand Generation ‑ Partner with Growth, Partnerships and Regional Marketing to launch sourced and co‑sourced demand campaigns. Track and optimise for KPIs, ROI and pipeline targets. Create demand plays aligned to partner incentives, MDF/coop budgets and regional sales priorities.
- Lead Events & Experiences ‑ Plan and manage partner‑aligned events (executive roundtables, CIO experiences, roadshows, workshops). Manage speaker submissions, session content, booth messaging and overall event activation strategy.
- Oversee Content & Messaging Development ‑ Produce partner‑driven content and campaigns across teams. Craft compelling stories around AI‑powered services, cloud migrations, personalisation, media innovation and commerce, ensuring messaging aligns with DEPT’s brand and partner positioning.
- Manage Partnership Operations ‑ Oversee partner portals, listings, marketplace profiles, badge/tier updates, awards submissions and general partner governance. Collaborate with Alliances to support tier requirements and partner status goals. Maintain a shared calendar of partner campaigns, events and GTM programmes to align teams.
WHAT YOU’LL BRING
- Significant experience (ideally 7–10+ years) in partner marketing, alliances marketing or integrated B2B marketing, preferably within agencies, technology or SaaS environments.
- Proven success working with enterprise‑grade tech or media partners (Google, Adobe, etc.).
- Demonstrated track record of building joint marketing programs that drive pipeline and demand, with strong analytical and performance‑optimisation skills.
- Experience conceptualising and executing content and storytelling around technical/enterprise offerings and professional services, for both marketing and executive audiences.
- Strong event and experiential marketing experience, from conceptualisation to execution at conferences, roundtables, roadshows and workshops.
- Excellent cross‑functional stakeholder management, collaboration and communication skills.
- Ability to balance strategic leadership with hands‑on execution.
- Adaptability, creativity and a proactive mindset.
- Comfortable navigating ambiguity and fast‑paced environments.
- Passion for emerging technologies, AI‑powered services and modern digital experiences.
WHAT YOU’LL GET
- A flexible, hybrid working policy (2 days from the office, depending on location).
- An excellent salary based on experience and equal pay policies.
- Pension, free private healthcare, mental health support and company sick pay scheme.
- 26 days paid holiday (plus UK bank holidays).
- Help with a season ticket loan and cycle‑to‑work scheme.
- Enhanced family‑friendly policies to support new parents.
- Social and cultural events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
- Inspirational talks with regular guest speakers and events.
- Learning and development, supporting growth with continuous opportunities to learn and advance.
- Buddy programme: you will be paired with a ‘Buddy’ to help you through your first weeks at DEPT.
- We are a Certified B Corp and have been named Agency of the Year at The Lovies and The Webby Awards.
- Global annual DEPT Cares Month in which employees volunteer their skills to support local charities.
DIVERSITY, EQUITY & INCLUSION
At DEPT we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively recruit, develop, nurture and retain talented individuals from diverse backgrounds, with varying skills and perspectives. We encourage you to reach out to us and discuss any reasonable adjustments we can make throughout the recruitment process and your time with us.
Director of Partner Marketing (12 month FTC) employer: Dormont Manufacturing Co
DEPT is an exceptional employer that fosters a vibrant and inclusive work culture, offering a flexible hybrid working policy and a comprehensive benefits package including private healthcare and enhanced family-friendly policies. With a strong focus on employee growth through continuous learning opportunities and a supportive buddy programme, DEPT empowers its team members to thrive while collaborating with leading tech partners in a dynamic environment. Located in the heart of London and Manchester, employees enjoy engaging social events and the chance to contribute to meaningful community initiatives, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Partner Marketing (12 month FTC)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dormont Manufacturing Co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dormont Manufacturing Co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dormont Manufacturing Co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dormont Manufacturing Co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Partner Marketing (12 month FTC)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dormont Manufacturing Co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dormont Manufacturing Co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dormont Manufacturing Co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dormont Manufacturing Co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dormont Manufacturing Co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dormont Manufacturing Co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
