At a Glance
- Tasks: Join us to optimise customer experiences and drive retention strategies in the iGaming sector.
- Company: Be part of Betway, a leading global digital gaming company with a vibrant culture.
- Benefits: Enjoy competitive pay, health perks, and opportunities for personal growth.
- Other info: Dynamic team with a focus on innovation and personal development.
- Why this job: Make a real impact in a fast-paced environment while supercharging your career.
- Qualifications: Strong communication skills, analytical mindset, and experience in iGaming preferred.
The predicted salary is between 35000 - 45000 £ per year.
On average it takes 5 minutes to apply for this role. Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!
Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by.
Department: CRM
Reporting to: CRM Manager - UK
Who we are
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.
Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
Why we need you
We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.
As our CRM Executive, you’ll be responsible for optimising all stages of the customer lifecycle for respective market/s to ultimately retain customers for longer and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as the reporting on our main KPIs. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.
What you’ll do
- Be a key contributor to the Sports & Casino communications and promotions strategy for the UK market, with a stronger focus on the casino side.
- Analyse and summarise customer data using Tableau dashboards to spot trends and patterns; bringing together data from various sources (CRM tools, excel sheets etc.).
- Manage projects with involvement in all Retention and Marketing processes starting from planning up until execution and reporting.
- Manage content creation with the help of the creative team.
- Ensure the Betway website is up to date across all platforms (mobile & desktop).
- Troubleshoot issues with automated comms and workflows.
- Liaise with external Casino providers regarding new game releases and promotional opportunities.
- Manage a range of communication tools – email, SMS, push notification, in-app messaging, landing pages etc.
- Schedule the promotional and communications calendars with stakeholders in the same regional team.
- Profile players to create specific segments and offers.
- Manage the execution and delivery of new workflows.
- Liaise with Compliance and CRMX to understand any new required workflows needed and manage the execution of these.
- Review and report on communications, website content and games’ performance which includes working with Analytics Department and Reporting Specialist on creating automated reports.
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
What you’ll bring
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas.
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals.
- Strong organisational skills and the ability to manage multiple projects without dropping the ball.
- Exceptional attention to detail and a commitment to high‑quality work.
- Adaptability – you stay sharp, productive and positive in fast‑moving environments.
- Experience within i-gaming, specifically the Casino side.
- Tech-savvy and comfortable learning and working with advanced systems.
- Ability to manage multiple assignments whilst liaising with a variety of stakeholders.
- Analytical skills.
Desirable skills you’ve got up your sleeve
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
- Experience in developing and executing customer retention strategies.
- Experience in utilising Salesforce Marketing Cloud / Adobe CDP (Content Builder, Journey Builder etc.).
- Experience in working in a similar role.
- Good knowledge of Excel.
- Experience in working in an online business.
- Strong problem-solving skills in understanding and diagnosing solutions.
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are:
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
What you’ll get back
We invest in your growth and wellbeing, so you can bring your best:
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
- Vitality Health Care
- Unum Dental
- Life Assurance & Income Protection
- Tusker car scheme
- Cycle to Work
- Retail discounts
Ready to feel superclass? At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one. Game on!
Should you not hear from us within 2 weeks, please assume your application has not been successful.
CRM & Retention Strategist – iGaming Casino employer: Dormont Manufacturing Co
At Betway, we pride ourselves on being an exceptional employer that champions innovation and creativity in the fast-paced iGaming industry. Our vibrant work culture fosters collaboration and diversity, providing ample opportunities for personal and professional growth, all while enjoying a competitive benefits package that includes health care, dental, and performance-driven development programmes. Join us in Guernsey, where your contributions will directly impact our global customer base and help shape the future of online gaming.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Retention Strategist – iGaming Casino
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